With over two decades of experience in the industry, Marcela has successfully developed and adapted content for different markets throughout Latin America, the USA and Europe. She has an in-depth knowledge of the international audiovisual market, extensive production background, and strong digital skills. Marcela actually serves as Content Development Director at LaCoproductora, the production and content creation arm of PRISA VIDEO. Prior to this, she was a partner and SVP of Production and Development at 360 Powwow. As a part of Powow's team, she has consulted, developed and/or produced content for Telemundo (USA), Plural (Spain&Portugal), CUATRO and RTVE (Spain), Mun2 (USA), Nat Geo Wild (USA), Discovery, Channel 13 and Mega (Chile), Canal 10 (Uruguay), Univision (USA). CW (USA) Nick Latin America and Directv (USA).MMC has also served as SVP of Development & International Production for Promofilm/ Imagina, being responsible for the company’s content and development strategy in Latin America & the Hispanic US. During her tenure, she launched and directed Promofilm’s International department responsible for 15 international versions of “Survivor” and 5 of “Temptation Island”. She also worked with US and European networks in creating a business model that utilized resources in Buenos Aires for international productions, including series for Discovery and Spain's ETB.From ´96 to 01, she was Creative Director for Promofilm Argentina, contributing to the development of diverse television formats. Select projects include “Sorpresa 1/2” for Argentina and Venezuela, “Grandiosas” for Argentina, “El Conquistador” (adventure show developed for a simultaneous broadcast in Brazil, Ecuador, Chile, Mexico, and the US), and “Protagonistas.”As Executive Producer she has been in charge of Argentina’s version of “Survivor”, “Fort Boyard”, and “Quién Quiere Ser Millonario”, as well as Telemundo’s “La Isla de la Tentación”. She has also been Supervising Producer for “Temptation Island 3.”(USA) and Executive Producer for Cesar Millan's "Leader of the Pack" and the musical series ¨Kally´s Mashup¨.