Marcela Peres Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo

/ Development and launch of the Vistoriado product, generating a new source of revenue for Webmotors and improving vehicle ad conversion./ Responsible for the strategy and management of the consumer journey, which represent 15% of the company's revenue./ Management of the conversion funnel, doubling the conversion of financing simulations in 2022./ Webmotors app leader, responsible for retention, engagement and revenue generation./ Leadership of experiments on the website and app, to validate hypotheses, generating more than 10MM of incremental revenue for the company in 2023/ Implementation of dynamic pricing, generating 39% growth for the company in revenue and 16% in the average ticket in SP/ Responsible for managing and optimizing media spaces on the website./ Management of annual planning of OKRs and product roadmap/ Tools: Adobe analytics, tableau, track.co

São Paulo

/ Development and execution of marketing B2B strategy for automakers and car dealers, designed to drive new revenue, strengthen relation and brand position. Leader on the Cockpit launch, roadshow in 20 cities across Brazil, sponsorship and others./ Coordinate the work of the third-party PR firm managing media relations and public relations. Review, approve and manage press releases, talking points, web influencers, Q&A, media advisories, etc. Seek to build a consistent brand voice./ Management of endomarketing, where my mission is empowering the employees, care for their wellness and strengthening the proud to be Webmotors. Responsible for planning and implementation of internal campaigns, looking after improving the culture, values, team engagement and employer branding. / Responsible for all the logistics that go into planning and hosting an event, such as roadshow, annual meeting, inceptions, workshops, lives and etc./ Coordinate the consumer insights team and leader of “Webmotors Autoinsights” Project, information source for automotive and mobility media. Studies had been shared by tier 1 media player like, Exame.com, Uol Carros, Folha de São Paulo, M&M, MSN, AutoData, MotorShow e etc./ Responsible for the end-to-end Net Promoter Score and customer advocacy instrumentation, feedback mechanisms, results analysis and process for the customer touchpoints, using data analytics to drive insights to achieve NPS growth.

Jacarei

/ Launch of the New QQ, achieving the goals set by the automaker./ Development of strategy and execution of brand repositioning. Resulting in 10% sales growth (YOY)./ Management of the annual Media and Marketing plan./ Definition of the branding strategy and execution of the tactical plan./ Planning and execution of the launch of Tiggo 2 in Brazil./ Social Media Management and persona construction./ Responsible for traffic acquisition and lead generation./ Management of the Chery brand with the dealer / Interface with Advertising agency for strategic and operational definitions of online and offline campaigns.

/Creation and elaboration of a tactical marketing plan for promotions and thematic campaigns that generate brand awareness and drive sales in online and offline channels./Daily roadmap management, focusing on planning and monitoring all web marketing projects, CRM campaigns and partnerships aimed at generating insights and strategic recommendations for the Marketing area./Planning the distribution of 3 million discount vouchers to customers, resulting 3% usage and 7% return on the value of the vouchers./Support the Revenue management and network planning area, through the strategic development of actions for Market Activation, aiming to increase Load Factor and Awareness./Partnership management focus to maximize resources. Partnerships executed with Disney, Santander, Universal, Coca Cola and Americanas.com, PayPal, etc.

/Implementation and monitoring of marketing campaigns;/Planning and execution of marketing channel actions, aimed to position the AMD brand at points of sale, that represented 80% of the company revenue in Brazil;/Incentive Portal Management (B2B), achieving in 2012 a 10% growth in and 2,757% in registrations;/Analysis and monitoring of channel KPIs;/Sell in and Sell out campaigns designed to drive sales in the reseller and distributors /Planning, execution and analysis of results and opportunities of sell in and sell out campaigns;/Generation of content for institutional materials (brochures, newsletter, mkt email, advertisements, communications for customers);/Management of regular Merchandising Materials;/Budget control, PR and ROI analysis;/Monitoring qualitative research to detect AMD customer profile

Digital Marketing Strategies: Data, Automation, Ai & Analytics, Marketing, 10

Digital Product Leadership, Produto

Mba In Market Management, Focused On Market Intelligence, Mba Gestão De Mercados

Bachelor'S Degree, Social Communication, Licensed In Advertising And Marketing