Marcela Peres Email and Phone Number
Marcela Peres work email
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Marcela Peres personal email
I am passionate about marketing and digital products. My strengths include a strategic vision, efficiency in execution, and a focus on humanized leadership. Over the past 15 years, I have successfully managed multimillion-dollar budgets and launched numerous campaigns designed to enhance brand awareness, reputation, market share, and sales.My experience includes working in the aviation market, where I played a pivotal role in helping Azul increase market share and improve brand awareness. Additionally, I was involved in the digital transformation of Chery Motors, where I contributed to brand image initiatives and the promotion of Chery's lineup of cars.During my six-year at Webmotors, I led the marketing, communication, and digital products teams. As part of my role, I repositioned Webmotors through press outreach, implemented updated rituals and corporate culture, created innovative products, achieved revenue and NPS targets, and generated millions in annual revenue.I am a nonconformist, collaborative, and optimistic individual who leverages my 360-degree vision to break down silos between departments, always with a focus on the company's objectives and goals.
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Group Product ManagerGrupo OlxState Of São Paulo, Brazil -
Group Product ManagerCrmbonus Mar 2024 - PresentSão Paulo, Brasil -
Group Product ManagerWebmotors Mar 2022 - Mar 2024São Paulo/ Development and launch of the Vistoriado product, generating a new source of revenue for Webmotors and improving vehicle ad conversion./ Responsible for the strategy and management of the consumer journey, which represent 15% of the company's revenue./ Management of the conversion funnel, doubling the conversion of financing simulations in 2022./ Webmotors app leader, responsible for retention, engagement and revenue generation./ Leadership of experiments on the website and app, to validate hypotheses, generating more than 10MM of incremental revenue for the company in 2023/ Implementation of dynamic pricing, generating 39% growth for the company in revenue and 16% in the average ticket in SP/ Responsible for managing and optimizing media spaces on the website./ Management of annual planning of OKRs and product roadmap/ Tools: Adobe analytics, tableau, track.co -
Marketing ManagerWebmotors Mar 2018 - Mar 2022São Paulo/ Development and execution of marketing B2B strategy for automakers and car dealers, designed to drive new revenue, strengthen relation and brand position. Leader on the Cockpit launch, roadshow in 20 cities across Brazil, sponsorship and others./ Coordinate the work of the third-party PR firm managing media relations and public relations. Review, approve and manage press releases, talking points, web influencers, Q&A, media advisories, etc. Seek to build a consistent brand voice./ Management of endomarketing, where my mission is empowering the employees, care for their wellness and strengthening the proud to be Webmotors. Responsible for planning and implementation of internal campaigns, looking after improving the culture, values, team engagement and employer branding. / Responsible for all the logistics that go into planning and hosting an event, such as roadshow, annual meeting, inceptions, workshops, lives and etc./ Coordinate the consumer insights team and leader of “Webmotors Autoinsights” Project, information source for automotive and mobility media. Studies had been shared by tier 1 media player like, Exame.com, Uol Carros, Folha de São Paulo, M&M, MSN, AutoData, MotorShow e etc./ Responsible for the end-to-end Net Promoter Score and customer advocacy instrumentation, feedback mechanisms, results analysis and process for the customer touchpoints, using data analytics to drive insights to achieve NPS growth.
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Marketing SupervisorChery Motors Feb 2016 - Mar 2018Jacarei/ Launch of the New QQ, achieving the goals set by the automaker./ Development of strategy and execution of brand repositioning. Resulting in 10% sales growth (YOY)./ Management of the annual Media and Marketing plan./ Definition of the branding strategy and execution of the tactical plan./ Planning and execution of the launch of Tiggo 2 in Brazil./ Social Media Management and persona construction./ Responsible for traffic acquisition and lead generation./ Management of the Chery brand with the dealer / Interface with Advertising agency for strategic and operational definitions of online and offline campaigns. -
Senior Marketing AnalystAzul Airlines Sep 2013 - Feb 2016/Creation and elaboration of a tactical marketing plan for promotions and thematic campaigns that generate brand awareness and drive sales in online and offline channels./Daily roadmap management, focusing on planning and monitoring all web marketing projects, CRM campaigns and partnerships aimed at generating insights and strategic recommendations for the Marketing area./Planning the distribution of 3 million discount vouchers to customers, resulting 3% usage and 7% return on the value of the vouchers./Support the Revenue management and network planning area, through the strategic development of actions for Market Activation, aiming to increase Load Factor and Awareness./Partnership management focus to maximize resources. Partnerships executed with Disney, Santander, Universal, Coca Cola and Americanas.com, PayPal, etc. -
Marketing CoordinatorItm Channel Marketing Oct 2011 - Sep 2013/Implementation and monitoring of marketing campaigns;/Planning and execution of marketing channel actions, aimed to position the AMD brand at points of sale, that represented 80% of the company revenue in Brazil;/Incentive Portal Management (B2B), achieving in 2012 a 10% growth in and 2,757% in registrations;/Analysis and monitoring of channel KPIs;/Sell in and Sell out campaigns designed to drive sales in the reseller and distributors /Planning, execution and analysis of results and opportunities of sell in and sell out campaigns;/Generation of content for institutional materials (brochures, newsletter, mkt email, advertisements, communications for customers);/Management of regular Merchandising Materials;/Budget control, PR and ROI analysis;/Monitoring qualitative research to detect AMD customer profile
Marcela Peres Skills
Marcela Peres Education Details
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Mba Gestão De Mercados
Frequently Asked Questions about Marcela Peres
What company does Marcela Peres work for?
Marcela Peres works for Grupo Olx
What is Marcela Peres's role at the current company?
Marcela Peres's current role is Group Product Manager.
What is Marcela Peres's email address?
Marcela Peres's email address is pe****@****.com.br
What schools did Marcela Peres attend?
Marcela Peres attended Northwestern University - Kellogg School Of Management, Tera, Escola Superior De Propaganda E Marketing, Unijorge.
What skills is Marcela Peres known for?
Marcela Peres has skills like Marketing Strategy, Email Marketing, Marketing, B2b Marketing, Digital Marketing, Marketing Communications, Marketing Management, Budgets, Online Advertising, Market Planning, Social Media Marketing, Advertising.
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