Marcela Vera Email & Phone Number

Newton, Ma, Us

Reporting to the Director of Global Partner Marketing, with a strategic mindset, demand generation creativity, project management expertise, and detailed communication skills, here are some of my responsibilities as Global Partner Marketing manager at CyberArk: • Develop and execute strategic marketing plans globally for global system integrators/advisories, such as PwC, Deloitte, KPMG, Accenture, Atos, Wipro and others, to drive continued success in new business development and customer expansion.• Align marketing plans with corporate go-to-market strategy and priorities. • Work very closely with the global channel sales team to develop strong partnerships and marketing plans with strategic system integrators and advisories.• Collaborate cross-functionally with marketing, legal, procurement, operations, and finance peers in support of executing marketing activities. • Capture leads and track progression through opportunity creation; measure impact of marketing investments and activity results. • Manage global GSI/advisory budget and incentive funds • Communicate regularly with partners and global channel sales team to keep informed on product updates, marketing initiatives and events, and programs.• Design and execute B2B content marketing and digital campaigns.• Work closely with creative and agency resources in support of campaign development and execution.

Austin, Tx, Us

Reporting to the CMO, I am responsible for building up both the global channel Marketing role and the North America partner ecosystem from ground, as SecureLink starts moving into B2B mode. Key areas include:• Partner demand generation: creating and executing Marketing activities, targeting B2B content syndication to partners, developing new Tableau Dashboards to monitor and evaluate campaigns’ ROI, KPIs, Pipeline and new partner sign ins;• Content creation for partner education: working closely with Marketing specialists and Sales to develop the right content (e.g. co-branded collateral, promotions, campaigns);• Participating and engaging in PRM demos to purchase and develop the right PRM tool. Reviewing and editing existing SecureLink’s Partner site to build out the partner experience, from education through Deal Registration.• Planning and executing live remote + in-person events to educate, build, and nurture partner’s relationships as generate partner leads.

Austin, Tx, Us

Responsible for North and Latin America channel marketing strategies, including management and implementation of channel marketing tools and resources,channel marketing campaign templates and assets, and bespoke channel marketing campaigns.Work closely with the HID Platinum and Gold tier partners to develop digital marketing strategies utilizing Market Development Funds (MDF) and Co-op dollars. Manage the MDF and Co-op programs, including the annual budgets and claim processing.Work cross functionally with sales and product marketing to clearly define sales objectives and go to market strategy.Develop and execute inbound and outbound lead generation marketing campaigns utilizing a mix of marketing tactics.Partner with HID Sales teams to provide training and marketing support to the channel.

Austin, Tx, Us

• Organize work based upon operational requirements and available staffing.• Oversee interactions with customers such as order management, customer credits, product information, backlog management, and reporting.• Ensure customer satisfaction through the effective management of customer service functions.• Personally attend to customer complaints and/or concerns requiring closer inquiry and critical resolution.• Review customer service requests to identify and track causes for customer complaints, concerns, etc.• Generate and present global reports during customer service operational meetings.• Directly manage employees in the client services department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.• Revenue focused a history of exceeding performance metrics, supporting Business Units to achieve business goals. • Manage budget for Latin America.

Austin, Tx, Us

• Manage a team of four people in Latin America between the offices of US, Mexico and Brazil, making sure they have the tools, resources, training and support to perform the best quality service.• Report to Sr. Vice President of Customer Care, collaborating with global customer service managers to align and improve customer experience throughout the company.• Execute metrics to develop performance and define action plans.• Play part of a team of project managers to implement IT systems to improve order entry operation.• Act as a first point of contact for all Latin America internal and external customers for support.• Contribute to Cloud Services Technologies team to implement and execute order process for HID Global partners and end users for Latin America.• Engage with key stakeholders (Legal, Operations, IT) to ensure program management methodology is utilized to launch programs.• Act as Global Champion for Secure Issuance Business Unit, responsible for straighten communication between Global Customer Service and the Business Unit. Collaborate with Channel Partner Marketing, HID Academy, and Product Marketing to better support the partners and the Business Unit. I assist and participate to the NPI process and partner with product teams to launch HID products and solutions to provide best customer experience.

Translation and Reviews from English to Portuguese. Last jobs were Intel, Universal Orlando. Previous experience translating menus to a gourmet magazine, in Rio de Janeiro.

Austin, Tx, Us

Current GPA: 4.0Completed Curses:Oral Communication, Technical Business Writing, Government and Business Correspondence, Graphics for Writers, Photoshop CS5, Grants and Business Proposals, Grammar and Style, Web Design (HTML+CSS), Social Media, InDesign CS5.

Armonk, New York, Ny, Us

Created wining sales proposals for the main companies in Brazil and US, supporting the IBM sales team.Main accomplishments:- worked successful as a workflow coordinator, achieving department's goals and motivating my peers- earned a "Thank You" Award for supporting the US team in a critical proposal in 2010

Armonk, New York, Ny, Us

Managed customer accounts, ensuring adherence to company's philosophy, while supporting the sales team's strategy, exceeding customer's satisfaction. Main accomplishments:- went far and beyond to close a $80M dollar deal that reached sales goal of 2005- considered "Top 1" of the team and promoted Team Lead in 2006- created management presentations with performances objectives, financial targets and critical milestones for one- year period- managed and coached a team of eight people.

Armonk, New York, Ny, Us

Supported the sales department of all Latin America countries in importing mainframes in a timely manner. Main accomplishments:- Achieved the lowest level of inventory, gaining manager's recognition in 2004 - Created and implemented new importation processes for Mexico accounts, exceeding customer's expectations

New York, Ny, Us

Created market share reports to the main offices in US and Germany.

Chicago, Il, Us

Worked as a sales agent in the City Ticketing Office (CTO), selling and printing tickets, and reporting sales and inventory results to the offices in Houston, TX.

Launched and promoted a pricing system for travel agencies in Brazil.

Promoted and represented Miami Conventions and Visitors Bureau and Hong Kong Tourist Association in Marketing Events to travel agencies.

College, Technical Business Writing

Postgraduate Education, Translation English-Portuguese

Mba, Marketing

College, Business Administration

High School, High School/Secondary Diplomas And Certificates