Marcella Andrade Email and Phone Number
Public Relations graduated at Faculdade Cásper Líbero and with 8+ years of professional experience in Marketing, Social Media and PR for games and esports. Has developed marketing & communications plans for esports teams, indie games and esports communities and is currently Marketing Manager for Brazil at Team Liquid, but has also worked in companies such as LOUD, paiN Gaming and Ubisoft.
Team Liquid
View- Website:
- teamliquidpro.com
- Employees:
- 191
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Senior Marketing ManagerTeam Liquid Feb 2024 - PresentSão Paulo, BrasilTeam Liquid is one of the biggest esports brands and organizations in the world, with training facilities in Utrecht, Los Angeles and São Paulo.At Team Liquid I'm responsible for:- Creating and managing Marketing campaigns for global partners, stakeholders and for the community.- Managing partners budget for the year deliverables.- Tracking and analyzing results and also creating campaign reports.- Presenting results, reports and creative/strategic campaigns for global teams.- Leading all the Marketing campaigns in Brazil. -
Marketing ManagerTeam Liquid Jan 2023 - Feb 2024 -
Coordenador De MarketingTeam Liquid May 2022 - Dec 2022São Paulo -
Coordenador De Mídias SociaisLoud Jan 2021 - Apr 2022São Paulo, São Paulo, BrasilAt LOUD I was responsible for leading the social media team. In 2021 we were the team who had the biggest engagement on Twitter.LOUD has more than 13 million followers on Social Media and some of my responsibilities included: - Leading the social media team and content creation on Twitter and Instagram for 5 different accounts.- Creating the brand tone and positioning on Social Media with the team.- Creating and managing OKRs and KPIs for quarters.- Presenting creative campaigns, results and reports for the directors board and managers. -
Community ManagerPain Gaming Jun 2020 - Jan 2021São Paulo, BrasilpaiN Gaming is considered the most influential and engaging eSports organization in Latin America with more than 2.5 million followers on Social Media.Responsible for:• Creating content for all Social Media (facebook, twitter, instagram and youtube).• Community support and interactions on SM.• Live coverage of championships.• Building a solid relationship with the community.• Monitoring community engagement.• Analyze opportunities to manage creative solutions focused on engaging the community and keeping them passionate about the team and players. -
Esports Community ManagerUbisoft Feb 2020 - May 2020São Paulo, São PauloAt Ubisoft I was part of the Rainbow6 creative team as Esports Community Manager.Responsible for: • Community support on Social Media.• Developing communication content and strategies to engage the community on Social Media.• Community feedback report. • Live coverage of international events. • Constantly interactions with community.• Analyze SM tendencies and opportunities. -
Community Manager And Social MediaPain Gaming Jan 2019 - Jan 2020São Paulo E Região, BrasilpaiN Gaming is considered the most influential and engaging eSports organization in Latin America with more than 2.5 million followers on Social Media. Responsible for:• Creating content for all Social Media (facebook, twitter, instagram and youtube).• Community support and interactions on SM.• Live coverage of championships.• Building a solid relationship with the community.• Monitoring community engagement.• Analyze opportunities to manage creative solutions focused on engaging the community and keeping them passionate about the team and players. -
Pr And Marketing AnalystGameplan Consulting Jan 2018 - Dec 2018São Paulo E Região, BrasilGamePlan is a consultancy prepared to help gaming companies achieve their full global business and marketing potential.Responsible for:• Creating Marketing and PR plans for game studios worldwide (indie and AAA studios).• Community management and support in tournaments (CS:GO and League of Legends).• Building a relationship with key media outlets and influencers.• Analyzing market trends to manage creative solutions for SEO, content and marketing campaings in Social Media.
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Communications And Pr AnalystFlux Games Jun 2017 - Dec 2017São Paulo E Região, BrasilFlux Games is an indie game studio that develops B2B and B2C projects.Responsible for:• Attending events representing the company such as Gamescom in Köln, Germany, Brasil Game Show, Campus Party, BIG Festival and others.• Building a solid relationship with key media outlets, pro players and influencers.• Community management and community support in more than 15 tournaments. • Creating social media and newsletters content. • Planning marketing campaigns in Social Media. -
Communications InternFlux Games Oct 2015 - Jun 2017São Paulo, Brasil
Marcella Andrade Skills
Marcella Andrade Education Details
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Relações Públicas -
Design And Visual Communications, General -
WizardEnsino De Inglês Como Segundo Idioma -
Colégio Joaquim Maria Machado De AssisFundamental, Fundamental Ii E Ensino Médio
Frequently Asked Questions about Marcella Andrade
What company does Marcella Andrade work for?
Marcella Andrade works for Team Liquid
What is Marcella Andrade's role at the current company?
Marcella Andrade's current role is Senior Marketing Manager at Team Liquid.
What schools did Marcella Andrade attend?
Marcella Andrade attended Faculdade Cásper Líbero, Faculdade Impacta Tecnologia, Wizard, Colégio Joaquim Maria Machado De Assis.
What are some of Marcella Andrade's interests?
Marcella Andrade has interest in Children, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Marcella Andrade known for?
Marcella Andrade has skills like Adobe Photoshop, Microsoft Powerpoint, Indesign, Microsoft Word, Press Releases, Community Management, Planejamento De Eventos, Marketing Reports, Marketing, Microsoft Office, Assessoria De Imprensa.
Who are Marcella Andrade's colleagues?
Marcella Andrade's colleagues are Mary Santos, Thom Valks, Elisa Zanatta, Easy View, Mc Levie, Sid "exc" V., Murilo Ricci.
Not the Marcella Andrade you were looking for?
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Marcella Andrade
Associate Manager | Operations | Engineering & Manufacturing | Michael PageSão Paulo, Sp -
Marcella Andrade
Phd In Computer Engineering | Data Scientist | Researcher | Python | Nlp | Project ManagementNatal, Rn -
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