Marcella Andrade

Marcella Andrade Email and Phone Number

Senior Marketing Manager at Team Liquid @ Team Liquid
santa monica, california, united states
Marcella Andrade's Location
São Paulo, Brazil, Brazil
About Marcella Andrade

Public Relations graduated at Faculdade Cásper Líbero and with 8+ years of professional experience in Marketing, Social Media and PR for games and esports. Has developed marketing & communications plans for esports teams, indie games and esports communities and is currently Marketing Manager for Brazil at Team Liquid, but has also worked in companies such as LOUD, paiN Gaming and Ubisoft.

Marcella Andrade's Current Company Details
Team Liquid

Team Liquid

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Senior Marketing Manager at Team Liquid
santa monica, california, united states
Employees:
191
Marcella Andrade Work Experience Details
  • Team Liquid
    Senior Marketing Manager
    Team Liquid Feb 2024 - Present
    São Paulo, Brasil
    Team Liquid is one of the biggest esports brands and organizations in the world, with training facilities in Utrecht, Los Angeles and São Paulo.At Team Liquid I'm responsible for:- Creating and managing Marketing campaigns for global partners, stakeholders and for the community.- Managing partners budget for the year deliverables.- Tracking and analyzing results and also creating campaign reports.- Presenting results, reports and creative/strategic campaigns for global teams.- Leading all the Marketing campaigns in Brazil.
  • Team Liquid
    Marketing Manager
    Team Liquid Jan 2023 - Feb 2024
  • Team Liquid
    Coordenador De Marketing
    Team Liquid May 2022 - Dec 2022
    São Paulo
  • Loud
    Coordenador De Mídias Sociais
    Loud Jan 2021 - Apr 2022
    São Paulo, São Paulo, Brasil
    At LOUD I was responsible for leading the social media team. In 2021 we were the team who had the biggest engagement on Twitter.LOUD has more than 13 million followers on Social Media and some of my responsibilities included: - Leading the social media team and content creation on Twitter and Instagram for 5 different accounts.- Creating the brand tone and positioning on Social Media with the team.- Creating and managing OKRs and KPIs for quarters.- Presenting creative campaigns, results and reports for the directors board and managers.
  • Pain Gaming
    Community Manager
    Pain Gaming Jun 2020 - Jan 2021
    São Paulo, Brasil
    paiN Gaming is considered the most influential and engaging eSports organization in Latin America with more than 2.5 million followers on Social Media.Responsible for:• Creating content for all Social Media (facebook, twitter, instagram and youtube).• Community support and interactions on SM.• Live coverage of championships.• Building a solid relationship with the community.• Monitoring community engagement.• Analyze opportunities to manage creative solutions focused on engaging the community and keeping them passionate about the team and players.
  • Ubisoft
    Esports Community Manager
    Ubisoft Feb 2020 - May 2020
    São Paulo, São Paulo
    At Ubisoft I was part of the Rainbow6 creative team as Esports Community Manager.Responsible for: • Community support on Social Media.• Developing communication content and strategies to engage the community on Social Media.• Community feedback report. • Live coverage of international events. • Constantly interactions with community.• Analyze SM tendencies and opportunities.
  • Pain Gaming
    Community Manager And Social Media
    Pain Gaming Jan 2019 - Jan 2020
    São Paulo E Região, Brasil
    paiN Gaming is considered the most influential and engaging eSports organization in Latin America with more than 2.5 million followers on Social Media. Responsible for:• Creating content for all Social Media (facebook, twitter, instagram and youtube).• Community support and interactions on SM.• Live coverage of championships.• Building a solid relationship with the community.• Monitoring community engagement.• Analyze opportunities to manage creative solutions focused on engaging the community and keeping them passionate about the team and players.
  • Gameplan Consulting
    Pr And Marketing Analyst
    Gameplan Consulting Jan 2018 - Dec 2018
    São Paulo E Região, Brasil
    GamePlan is a consultancy prepared to help gaming companies achieve their full global business and marketing potential.Responsible for:• Creating Marketing and PR plans for game studios worldwide (indie and AAA studios).• Community management and support in tournaments (CS:GO and League of Legends).• Building a relationship with key media outlets and influencers.• Analyzing market trends to manage creative solutions for SEO, content and marketing campaings in Social Media.
  • Flux Games
    Communications And Pr Analyst
    Flux Games Jun 2017 - Dec 2017
    São Paulo E Região, Brasil
    Flux Games is an indie game studio that develops B2B and B2C projects.Responsible for:• Attending events representing the company such as Gamescom in Köln, Germany, Brasil Game Show, Campus Party, BIG Festival and others.• Building a solid relationship with key media outlets, pro players and influencers.• Community management and community support in more than 15 tournaments. • Creating social media and newsletters content. • Planning marketing campaigns in Social Media.
  • Flux Games
    Communications Intern
    Flux Games Oct 2015 - Jun 2017
    São Paulo, Brasil

Marcella Andrade Skills

Adobe Photoshop Microsoft Powerpoint Indesign Microsoft Word Press Releases Community Management Planejamento De Eventos Marketing Reports Marketing Microsoft Office Assessoria De Imprensa

Marcella Andrade Education Details

Frequently Asked Questions about Marcella Andrade

What company does Marcella Andrade work for?

Marcella Andrade works for Team Liquid

What is Marcella Andrade's role at the current company?

Marcella Andrade's current role is Senior Marketing Manager at Team Liquid.

What schools did Marcella Andrade attend?

Marcella Andrade attended Faculdade Cásper Líbero, Faculdade Impacta Tecnologia, Wizard, Colégio Joaquim Maria Machado De Assis.

What are some of Marcella Andrade's interests?

Marcella Andrade has interest in Children, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Marcella Andrade known for?

Marcella Andrade has skills like Adobe Photoshop, Microsoft Powerpoint, Indesign, Microsoft Word, Press Releases, Community Management, Planejamento De Eventos, Marketing Reports, Marketing, Microsoft Office, Assessoria De Imprensa.

Who are Marcella Andrade's colleagues?

Marcella Andrade's colleagues are Mary Santos, Thom Valks, Elisa Zanatta, Easy View, Mc Levie, Sid "exc" V., Murilo Ricci.

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