In addition to my Marketing Operations role, I’m responsible for managing our LATAM social media presence, which includes scheduling, monitoring, engaging with our audience, and creating content for channels like X, LinkedIn, Facebook, and Instagram in both Portuguese and Spanish. I assist in the creation and execution of GTM campaigns to nurture leads, promote our products and services, and enhance customer retention. Additionally, I segment email lists and conduct A/B testing to ensure… Show more In addition to my Marketing Operations role, I’m responsible for managing our LATAM social media presence, which includes scheduling, monitoring, engaging with our audience, and creating content for channels like X, LinkedIn, Facebook, and Instagram in both Portuguese and Spanish. I assist in the creation and execution of GTM campaigns to nurture leads, promote our products and services, and enhance customer retention. Additionally, I segment email lists and conduct A/B testing to ensure continuous improvement. I also compile and analyze data from various digital marketing channels, providing actionable insights to refine our strategies. Show less

As a part of the Marketing Operations team in LATAM, I am responsible for developing, managing, and continuously improving lead management processes within our marketing technology stack, including Marketo, Salesforce, ClickUp and 6Sense. I empower the marketing team by providing training, analysis, and documentation, ensuring we follow best practices and make the most of our tools. I execute targeted email, webinar, and demand generation campaigns that drive lead generation and help us achieve… Show more As a part of the Marketing Operations team in LATAM, I am responsible for developing, managing, and continuously improving lead management processes within our marketing technology stack, including Marketo, Salesforce, ClickUp and 6Sense. I empower the marketing team by providing training, analysis, and documentation, ensuring we follow best practices and make the most of our tools. I execute targeted email, webinar, and demand generation campaigns that drive lead generation and help us achieve our marketing goals. Additionally, I oversee end-to-end funnel metrics, delivering insightful analysis and reporting to support data-driven decisions. I also provide comprehensive logistical and campaign support for both online and offline events. Show less

The General Markets Brazil program consisted of three months of sales training in the technology field. Upon completion—which included certifications and a graduation ceremony—the top-qualified candidates received an offer for a permanent position as a Sales Development Representative at Trend Micro, with unlimited career progression opportunities.