Marcella R. Email & Phone Number

São Paulo, Brazil

Strategic vision and integrated communication strategy for different stakeholders through earned, paid, owned and shared media:- Analyzing the client's aims to achieve and ensuring the proposed strategy aligns with those goals.- Oversee growth initiatives and 360 marketing strategies keeping an eye on key performance indicators (KPIs) to ensure we're on track- Collaboration with different areas to constantly identify improvements, refine processes, and hold regular meetings- Seek out potential opportunities with current and new clients- Keep all aspects of projects organized - from drafting briefs and defining the scope of work creating proposals, timelines, and budgets, managing supplier negotiations, and leading the internal team to achieve a balance between resource allocation and deadlines. This includes task distribution and ensuring everyone is aligned throughout the project- Responsible for a business team of 12 people, which includes 4 Account ManagersDefine effective work methodologies to improve delivery performance and help mitigate risks- Involved in the rollout of the agency's new business model.- Ensure excellent Client supportKey Accounts: Nubank, BB Seguros, Eletrobrás, Sodexo, Ajinomoto, Pepsico, Hydro, Instituto Brasileiro de Petróleo e Gás

Strategic vision and integrated communication strategy for customers focused on execution and results:- Analyzing the client's aims to achieve and ensuring the proposed strategy aligns with those goals.- Oversee growth initiatives and 360 marketing strategies keeping an eye on key performance indicators (KPIs) to ensure we're on track- Collaboration with different areas to constantly identify improvements, refine processes, and hold regular meetings- Seek out potential opportunities with current and new clients- Keep all aspects of projects organized - from drafting briefs and defining the scope of work creating proposals, timelines, and budgets, managing supplier negotiations, and leading the internal team to achieve a balance between resource allocation and deadlines. This includes task distribution and ensuring everyone is aligned throughout the project- Responsible for a business team of 10 people- Define effective work methodologies to improve delivery performance and help mitigate risks- Ensure excellent Client supportKey Accounts: Whirlpool, Dasa, Órigo Energia, Philips, and, HotmartProjects:Black Friday Whirlpool 2019 - 40% increase in Revenue between 2018Brand Awareness and repositioning campaign for Órigo Energia

Key Accounts: Accor Hotéis (ibis, ibis styles, ibis budget, Mercure, Novotel, Swissotel, Sofitel, Adagio, Pullman, Grand Mercure)Projects:Sketch Porta dos Fundos for Adagio to solve brand awareness issues

Key Accounts: Michelin, Merck, Nissan, Enel e YamahaProjects: - Migration of Michelin account to the agency- Migration of Michelin websites to the Adobe CMS platform (AEM), brand e-commerce planning, maintenance of all brand websites (Brazil, Argentina, Colombia, Peru, Ecuador and Venezuela), tire launchs and promotion hotsites

Key Accounts: Michelin, Merck, Nissan, Enel e YamahaProjects: - Migration of Michelin account to the agency- Migration of Michelin websites to the Adobe CMS platform (AEM), brand e-commerce planning, maintenance of all brand websites (Brazil, Argentina, Colombia, Peru, Ecuador and Venezuela), tire launchs and promotion hotsites

Key Accounts: Santander, Outback e Onofre

São Paulo E Região, Brasil

Key Accounts: Renault, Michelin, Procter & Gamble e BM&FBOVESPA

São Paulo E Região, Brasil

Key Accounts: Johnson & Johnson, Syngenta, Pepsico, IBI, Reclame e Telefônica/Vivo