Marcella R.

Marcella R. Email and Phone Number

Business Director @ AMPFY
São Paulo, Brazil
Marcella R.'s Location
São Paulo, Brazil, Brazil
Marcella R.'s Contact Details

Marcella R. work email

Marcella R. personal email

n/a
About Marcella R.

Business and Marketing Director with over 13 years of experience in big advertising agencies such as Jüssi, Isobar Brasil, and SapientNitro Brasil. Responsible for managing key accounts such as Nubank, Dasa, Whirlpool, Renault, Santander, Michelin, and Yamaha, in multidisciplinary projects such as growth campaigns, 360 strategies, and digital products. Focused on business and communication objectives, running operations, and ensuring efficient work processes. MAIN ACTIVITIES:- Business strategy focused on results - Growth campaigns and 360 media strategies management- Account operations with efficient work processes- Team management - New sales opportunities with existing and new customers- Focal point between all areas to ensure customer objectives and budget alignment and progressSKILLS- Marketing and communication- Social media - 360 media strategy (online and offline)- Project management- Agile work processes- Commercial and business management- Digital product management- Team Managment- Advanced English

Marcella R.'s Current Company Details
AMPFY

Ampfy

View
Business Director
São Paulo, Brazil
Website:
ampfy.com
Employees:
240
Marcella R. Work Experience Details
  • Ampfy
    Business Director
    Ampfy
    São Paulo, Brazil
  • Inpress Porter Novelli
    Business Director
    Inpress Porter Novelli Aug 2021 - Present
    Strategic vision and integrated communication strategy for different stakeholders through earned, paid, owned and shared media:- Analyzing the client's aims to achieve and ensuring the proposed strategy aligns with those goals.- Oversee growth initiatives and 360 marketing strategies keeping an eye on key performance indicators (KPIs) to ensure we're on track- Collaboration with different areas to constantly identify improvements, refine processes, and hold regular meetings- Seek out potential opportunities with current and new clients- Keep all aspects of projects organized - from drafting briefs and defining the scope of work creating proposals, timelines, and budgets, managing supplier negotiations, and leading the internal team to achieve a balance between resource allocation and deadlines. This includes task distribution and ensuring everyone is aligned throughout the project- Responsible for a business team of 12 people, which includes 4 Account ManagersDefine effective work methodologies to improve delivery performance and help mitigate risks- Involved in the rollout of the agency's new business model.- Ensure excellent Client supportKey Accounts: Nubank, BB Seguros, Eletrobrás, Sodexo, Ajinomoto, Pepsico, Hydro, Instituto Brasileiro de Petróleo e Gás
  • Jüssi
    Business & Project Manager
    Jüssi Oct 2019 - Aug 2021
    Strategic vision and integrated communication strategy for customers focused on execution and results:- Analyzing the client's aims to achieve and ensuring the proposed strategy aligns with those goals.- Oversee growth initiatives and 360 marketing strategies keeping an eye on key performance indicators (KPIs) to ensure we're on track- Collaboration with different areas to constantly identify improvements, refine processes, and hold regular meetings- Seek out potential opportunities with current and new clients- Keep all aspects of projects organized - from drafting briefs and defining the scope of work creating proposals, timelines, and budgets, managing supplier negotiations, and leading the internal team to achieve a balance between resource allocation and deadlines. This includes task distribution and ensuring everyone is aligned throughout the project- Responsible for a business team of 10 people- Define effective work methodologies to improve delivery performance and help mitigate risks- Ensure excellent Client supportKey Accounts: Whirlpool, Dasa, Órigo Energia, Philips, and, HotmartProjects:Black Friday Whirlpool 2019 - 40% increase in Revenue between 2018Brand Awareness and repositioning campaign for Órigo Energia
  • Isobar
    Business Manager
    Isobar Feb 2019 - Sep 2019
    Key Accounts: Accor Hotéis (ibis, ibis styles, ibis budget, Mercure, Novotel, Swissotel, Sofitel, Adagio, Pullman, Grand Mercure)Projects:Sketch Porta dos Fundos for Adagio to solve brand awareness issues
  • Sapient Ag2
    Business & Project Manager
    Sapient Ag2 Oct 2017 - Feb 2019
    Key Accounts: Michelin, Merck, Nissan, Enel e YamahaProjects: - Migration of Michelin account to the agency- Migration of Michelin websites to the Adobe CMS platform (AEM), brand e-commerce planning, maintenance of all brand websites (Brazil, Argentina, Colombia, Peru, Ecuador and Venezuela), tire launchs and promotion hotsites
  • Sapientnitro
    Business Supervisor
    Sapientnitro Jul 2015 - Oct 2017
    Key Accounts: Michelin, Merck, Nissan, Enel e YamahaProjects: - Migration of Michelin account to the agency- Migration of Michelin websites to the Adobe CMS platform (AEM), brand e-commerce planning, maintenance of all brand websites (Brazil, Argentina, Colombia, Peru, Ecuador and Venezuela), tire launchs and promotion hotsites
  • Id\Tbwa
    Account Executive
    Id\Tbwa Sep 2014 - Jul 2015
    Key Accounts: Santander, Outback e Onofre
  • Digitas Lbi/Razorfish
    Account Executive
    Digitas Lbi/Razorfish Feb 2013 - Sep 2014
    São Paulo E Região, Brasil
    Key Accounts: Renault, Michelin, Procter & Gamble e BM&FBOVESPA
  • Sapientnitro
    Project Assistant
    Sapientnitro Nov 2011 - Jan 2013
    São Paulo E Região, Brasil
    Key Accounts: Johnson & Johnson, Syngenta, Pepsico, IBI, Reclame e Telefônica/Vivo

Marcella R. Skills

Marketing Digital Publicidade Publicidade Online Digital Marketing Marketing Strategy Marketing Social Media Online Advertising Gerenciamento De Projetos Digital Strategy Social Media Marketing Advertising Marketing Social

Marcella R. Education Details

Frequently Asked Questions about Marcella R.

What company does Marcella R. work for?

Marcella R. works for Ampfy

What is Marcella R.'s role at the current company?

Marcella R.'s current role is Business Director.

What is Marcella R.'s email address?

Marcella R.'s email address is ma****@****tro.com

What schools did Marcella R. attend?

Marcella R. attended Escola Superior De Propaganda E Marketing.

What are some of Marcella R.'s interests?

Marcella R. has interest in Atendimento E Gerenciamento De Projetos.

What skills is Marcella R. known for?

Marcella R. has skills like Marketing Digital, Publicidade, Publicidade Online, Digital Marketing, Marketing Strategy, Marketing, Social Media, Online Advertising, Gerenciamento De Projetos, Digital Strategy, Social Media Marketing, Advertising.

Who are Marcella R.'s colleagues?

Marcella R.'s colleagues are Priscila Rueda, Thaiz Zerbini, Thainara Sousa, Larissa Sales, Lucas Vale, Luisa Panza, Carolina Elias.

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