Marcelo Bermudez Email & Phone Number

Raleigh, Nc, Us

Cary, North Carolina, United States

Spearheaded annual strategic planning analysis for Retail & Consumer Goods BU, managing multi-million-dollar sales portfolio. Conducted exhaustive market research and competitive analysis, shaping product value propositions and aligning with market demands. Formulated growth strategies for diverse markets, leveraging supply chain expertise and industry insights to drive expansion. Engineered target-setting process based on external market analysis and internal capabilities, leading to targeted market expansion and resource allocation optimization.• Architected and deployed dynamic visual analytics dashboard, facilitating data-driven decision-making across various industries.• Establish key performance indicators (KPIs) and metrics to track strategic initiatives and alignment with organizational goals.• Fixed data source variations, improving business performance visibility and providing actionable insights and recommendations to senior leadership.• Analyzed market needs and competitive landscape to prioritize product portfolio, optimize resources, and drive revenue growth.• Secured 50% reduction in portfolio and drove double-digit growth by identifying market opportunities leveraging external data.• Financial planning analysis, forecasting future financial performance, and analyzing financial data to inform strategic decisions.• Identified areas to reduce costs, improving financial efficiency, and implementing strategies to optimize spending across various business operations.

Mexico City, Mexico

Founded and steered thriving technology startup with operations in Mexico, overseeing all aspects of organizational operations to drive productivity, profitability, and expansion. Identified untapped market opportunity for GPS trackers targeting vulnerable demographics such as children and elderly. Conducted comprehensive research to assess market viability, resulting in development of robust business case encompassing hardware, software, and service offerings.• Led marketing, advertising, and promotional endeavors, including Google Ads campaigns boasting impressive average Click Through Rate (CTR) of 11.7%.• Pioneered market research initiatives and crafted data-centric marketing strategies, culminating in heightened brand recognition and successful global launch.• Fostered key partnerships, designed branding materials, and spearheaded product development, securing 80% ownership in venture.• Achieved operational self-sufficiency by third year, demonstrating sustainable growth and healthy marginal contribution despite initial profitability challenges.• Strategized marketing investments to enhance brand visibility, focusing on targeted campaigns across social media platforms such as Facebook and Google.

Mexico City, Mexico

Offered strategic guidance for M&A initiatives, conducting in-depth external analyses to identify potential competitors and suitable targets for acquisition, merger, or joint venture opportunities, enabling effective market expansion strategies.• Developed comprehensive business case and strategy for Nestlé Health Science in Mexico, resulting in sales surpassing $50M. • Led efforts to identify market and business opportunities for customers, leveraging internal and external analyses to pinpoint growth prospects within $420M category.• Directed development of cross-institutional process to secure funding for alternative renewable energy projects, resulting in composition of operational manual securing $40M in investments.

Mexico City Area, Mexico

Led implementation of long-term planning framework in Latin America, enhancing Market Business Strategy. Developed advanced competitive intensity methodology to identify lucrative opportunities in diverse market segments. Guided annual market business strategy development process, fostering alignment among stakeholders. Introduced comprehensive strategy map for zone headquarters, enhancing market participation, revenue, and margins, leading to unprecedented success within the group. • Directed annual strategic planning process for 14 diverse business units, catalyzing collective sales exceeding $4B.• Provided strategic guidance to top-tier leadership at Nestle's America zone headquarters in Switzerland, contributing to development of visionary long-term strategy, elevating zone to #1 performing zone within group. • Devised innovative brand positioning strategy for flagship brand, resulting in sales surging to over $300M.• Contributed to critical M&A initiative, successfully divesting underperforming business units and generating incremental benefit of $20M.• Analyzed qualitative and quantitative data to propose new brand strategy, resulting in groundbreaking brand positioning and significant increase in market share.

Mexico City Area, Mexico

• Headed a Supply Chain optimization review end-to-end capturing USD $3 million in savings.• Captured USD $2.4 million cost reduction by implementing a tool to ensure optimal shelf life in finished goods inventory.• Coordinated Supply Chain, Sales and Manufacturing to reduce bad goods by 30% in one year.• Improved the Case Fill Rate to more than 97% by analyzing Customer Service processes and defining a new structure.

Switzerland

• Controlled the finances in Supply Chain optimization projects in three different markets: Philippines, South Africa and Germany.• Captured savings over USD $12million by leading a cross-functional working capital team (accounts payable, accounts receivable, and inventories) in Philippines and South Africa.• Captured savings over USD $1.2 million by leading a cross-functional bad goods team in Germany.

Mexico City Area, Mexico

• Reduced 25% distribution costs by implementing an Activity Based Costing analysis to provide transparency of the costs allocation and enhancing the distribution network.