Marcelo Lima Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

São Paulo E Região, Brasil

Caxias Do Sul E Região, Brasil

Sales, Marketing & Application Engineering Manager – Latin American Region Responsibilities and Experiences: • Start the operation of Commercial and Industrial Refrigeration divisions (Latin American Region); • Prepare the sales plan, strategy and commercial policy for the region; • Increase sales volume of industrial unit coolers for NH3;• Introduce the SOP, CRM and Stage Gate Process;• Structure the sales, marketing and application engineering areas to support the strategy;• Set up the qualified sales agents for the region; • Set up the qualified distributors for the region; • Create and introduce the strategy for Distributor, OEM and Contractor sub segments; • Improve the products portfolio according customer needs; • Develop solutions and optimized products for value added markets.

Sales & Application Engineering Director – Latin American Region Responsibilities and Experiences: • Reorganize the operation of Commercial Refrigeration Division (Latin American Region); • Prepare the P&L, sales plan, strategy and commercial policy for the region; • Structure the sales, marketing and application engineering areas to support the strategy; • Set up the qualified sales agents for the region; • Set up the qualified distributors for the region; • Introduce the new brands of the TDB group into the local market; • Prepare and manage the CR roadmap products; • Develop the solutions and optimized products for value added markets.

Sales & Marketing Manager – South America RegionResponsibilities and Experiences: • Structure the operation of Commercial & Industrial Refrigeration Division – Sporlan & R/S Refrigerating Specialties brands; • Prepare the P&L, sales plan, strategy and commercial policy for the region; • Structure the sales, marketing and application engineering areas to support the strategy; • Set up the qualified sales agents for the region; • Set up the qualified distributors for the region; • Prepare and manage the CR and IR roadmap products; • Introduce the products from Sporlan, R/S, KMP and HERL brands into the local market; • Responsible for technical education program (customer, technical school and university).

São José Dos Campos E Região, Brasil

Coordinator – Sales and Application Engineering – COLD STORAGE PROJECTS Responsibilities and Experiences: • Structure the operation focused on solutions for high capacity systems (industrial refrigeration); • Develop the strategy for large projects – Cold Storage, Supermarket, Slaughter Houses, Dairy; • Comparative between R717 systems versus high capacity commercial refrigeration systems;• Authorized contractor network;• Technical training for sales and application engineering team;• Technical training for authorized contractor network. • Prepare the commercial policy and customer agreements;• Create the warranty policy;• Introduction of big rack units (power packs), large unit coolers and remote condensers from France and Brazil facilities.

Sales & Marketing Manager – South American Region Export SalesResponsibilities and Experiences: • Introduce the BOHN brand (a Heatcraft brand) into South American region; • Qualify resellers for all countries; • Prepare the commercial policy; • Introduce the education program (training); • Develop the strategy for large projects – Cold Storage, Supermarket and Slaughter houses; • Introduction of big racks (power packs) from France and Brazil facilities.

São Paulo E Região, Brasil

Sales Engineer Responsibilities and Experiences: • OEM market for flow controls, compressors and condensing units;• Customized projects for Maneurop Compressors and Condensing Units business; • Technical support for OEM Supermarket (Rack units); • Education program (training).

São José Dos Campos E Região, Brasil

Heating, Ventilation, Air Conditioning And Refrigeration Engineering Technology/Technician

Bacharelado Em Engenharia, Electrical And Electronics Engineering