Marcelo Rocha Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

@Randstad | Alocado cliente @Natura &CoMetas:Criação e aplicação de soluções baseadas em dados para otimizar processos de negócios, garantir precisão e fortalecer decisões estratégicas, traduzindo aspectos técnicos em linguagem de negócios com comunicação eficaz.Desafios:> Conduzir análises de dados ad-hoc e exploratórias identificando tendências e padrões usando dados complexos para gerar insights que apoiem as decisões estratégicas da empresa.> Contribuir ativamente para uma cultura orientada por dados.> Contribuir para discussões tanto operacionais quanto estratégicas do time.> Responsável pela execução de processos de ETL e gerar insights estratégicos.> Garantia da acuracidade dos bancos de dados, assegurando informações precisas e confiáveis.> Implementação de melhorias contínuas nos processos, visando otimizar a eficiência e qualidade.> Automatização de atividades rotineiras para aumentar a produtividade e reduzir erros manuais.> Criação de relatórios e planilhas com visão gerencial e estratégica, beneficiando diversas áreas da empresa.> Edição e atualização contínua dos dashboards da área, garantindo a visualização clara dos dados e indicadores.Tecnologias:Microsoft Excel, SQL, Python, Databricks, Tableau, VS Code, DBeaver, SAS, PySpark.

São Paulo, São Paulo, Brazil

Goals:To develop and implement analytical solutions to optimize business processes and drive company growth through data.Challenges:To conduct advanced data analysis to identify patterns, trends, and insights that add value to operational processes and drive informed decision-making. To manage data analysis projects from data collection to presentation, ensuring accuracy, integrity, and relevance of information. To develop efficient ETL processes for data extraction, transformation, and loading to feed informative reports and dashboards. To create and generate dynamic reports and dashboards using BI tools. To collaborate with multidisciplinary teams to define and monitor KPIs, providing informed guidance to enhance business performance and efficiency.Technologies:Microsoft Excel, Rstudio, SQL Server, Google Looker Studio, Power BI, Tableau, Python, ETL.

São Paulo, São Paulo, Brazil

Goals:Achieve excellence in customer service by providing direct support and ensuring customer satisfaction at all touchpoints.Challenges:Provide direct support to customers, addressing their needs and ensuring a high-quality service experience at all touchpoints. Identify and prospect potential customers, developing a deep understanding of their needs and effectively communicating the value of products and services offered. Compile detailed reports and oversee processes related to customer service to ensure efficiency and quality of operations. Establish strategic partnerships with hotel networks, barbershops, and social clubs to explore collaboration opportunities and mutual growth, expanding the company's reach and influence.Technologies:Microsoft Excel, Google Sheets, Communication Tools (Email, Phone), Presentations (Microsoft PowerPoint, Google Slides), Social Media (LinkedIn, Facebook, Instagram), Networking Strategies.

São Paulo, São Paulo, Brazil

Goals:To conceive and execute innovative projects to promote memorable experiences and maximize engagement with specific target audiences.Challenges:To develop special projects that add value to the brand and strengthen the relationship with fans, aiming to secure sponsorships for clubs and sporting events. To identify opportunities to create new experiences for fans, using insights and feedback to continuously improve marketing initiatives. To manage and lead collaborative projects between entities, such as the development of the first craft beer for a national basketball team in partnership with a local brewery, aiming to increase brand visibility and generate additional revenue.Technologies:Project Management, Sports Sponsorship, Marketing Strategies, Customer Experience Development, Strategic Partnerships, Product Innovation, Interdisciplinary Collaboration, Market Analysis.

São Paulo, Brasil

Levantamento e organização do fluxo de informações financeiras entre as áreas ligadas à Diretoria Corporativa;Coleta e análise de banco de dados;Otimização e recomendações de processos;Gerenciamento dos contratos de prestações de serviços;

São Paulo E Região, Brasil

São Paulo

Master Of Business Administration - Mba, Data Modeling/Data Warehousing And Database Administration, 100

Activities and Societies: Practical activities such as database analysis and manipulation using Rstudio and SQL, advanced report.

Bachelor'S Degree In Business Administration, Business Administration And Management

Activities and Societies: Throughout the Business Administration course, I actively participated in tasks involving report elaboration.

Diploma Of International Business, Business Administration And Management

Activities and Societies: In the International Business course, I delved into the global landscape, studying import and export strategies.