Marcelo Medeiros

Marcelo Medeiros Email and Phone Number

Conselheiro @ CODESE MANAUS - Conselho de Desenvolvimento Econômico, Sustentável e Estratégico
Rio de Janeiro, Brazil
Marcelo Medeiros's Location
Manaus, Amazonas, Brazil, Brazil
Marcelo Medeiros's Contact Details

Marcelo Medeiros personal email

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About Marcelo Medeiros

Senior Executive with a career path of more than 30 years, 17 of those in top leadership positions (CEO and CFO), in different businesses, at different maturity stage, such as Education, High Technology, Airlines, Industry, Energy, Services, consulting and Constructions, which means an adaptable, fast learning and a versatile executive. With a strong Finance and Controllership background.Proven success history managing Start-ups, DELL Brazil and AZUL Airlines, building processes, implementing and developing systems and hiring and developing a high-performance Team from square zero.Team leadership skills, a hands-on leader, able to get the best out of each team member with hard work and having fun. High-Performance Team Builder recognized by Laureate HoldCO. as a talent provider for Laureate Brazil in several areas such as: Academic, HR, Finance and Operations. Selected to be a Mentor at Laureate Mentoring Program. Awarded at Uninorte with GPTW Amazônia (Great Place to Work) - Only Higher Ed. Institution in Manaus with the GPTW Award (2016 and 2017).Innovative with courage to take decisions, anticipating and minimizing risks. Uninorte´s 2017 Graduation Ceremony was unprecedented. The biggest in Latin America. Over 30k people, more than 2k graduates and 400 suppliers at Arena da Amazônia (FIFA 2014 World Cup Stadium). Recognized as an innovative project at 2017 Annual Laureate Brazil CEO´s meeting.Experienced in managing complex projects such as downsizing/rightsizing, synergy boost, pricing and product placing. Able to lead and work at organizations with complex matrix structure.Expertise as a representative of the company before Government Agencies, tax authorities, CVM (Brazilian SEC) and BNDES (Brazilian Development Bank).International experience in Texas (1yr), related to the planning and development of DELL Brazil startup.MBA in Tax Law from FGV, an MBA in Finance from IBMEC and bachelor’s degree in Accounting (Brazilian CPA) from UERJ. Certified Six Sigma - Green Belt.Fluent in English and Spanish.

Marcelo Medeiros's Current Company Details
CODESE MANAUS - Conselho de Desenvolvimento Econômico, Sustentável e Estratégico

Codese Manaus - Conselho De Desenvolvimento Econômico, Sustentável E Estratégico

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Conselheiro
Rio de Janeiro, Brazil
Website:
codesemanaus.org.br
Employees:
5
Marcelo Medeiros Work Experience Details
  • Codese Manaus - Conselho De Desenvolvimento Econômico, Sustentável E Estratégico
    Conselheiro
    Codese Manaus - Conselho De Desenvolvimento Econômico, Sustentável E Estratégico
    Rio De Janeiro, Brazil
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  • Codese Manaus - Conselho De Desenvolvimento Econômico, Sustentável E Estratégico De Manaus
    Codese Council Member
    Codese Manaus - Conselho De Desenvolvimento Econômico, Sustentável E Estratégico De Manaus May 2020 - Present
    Manaus, Amazonas
    The Council for Economic, Sustainable and Strategic Development of Manaus (CODESE Manaus), association of private law, non-profit, without political-partisan or religious link, is formed by organized civil society, through representative entities and representative of segments capable of contributing to the planning and search for solutions for the future of the city of Manaus. Its primary purpose is to enable society to become a protagonist of the future of the city, continuously and participatively developing and updating plans, studies, projects and initiatives resulting from such purposes.CODESE goals are to provide the city of Manaus , until 2038: - Have at least 2/3 (two thirds) of its Gross Domestic Product (GDP), based on economic activities whose production factors have, in a relevant way, regional origin; - Be among the top 10 cities to live in in Brazil; - Be among the top 20 cities to invest in business in Brazil
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  • My Family First
    Father & Husband
    My Family First Aug 2021 - Present
    Manaus, Amazonas, Brazil
    Taking care of the family’s needs and happiness
  • Bemol
    Gestor Bemol Farma
    Bemol Jun 2020 - Aug 2021
    Manaus, Amazonas, Brasil
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  • Bemol Farma
    Gerente Executivo
    Bemol Farma Jun 2020 - Aug 2021
  • Laureate International Universities
    Ceo Uninorte
    Laureate International Universities May 2015 - Dec 2019
    Manaus E Região, Brasil
    Overseeing all operations and business activities, developing strategies and plans, ensuring their alignment with short and long-term goals, as well as the adherence to legal and regulatory guidelines. Building trust relations with key partners and stakeholders.Main Achievements:• Top of Mind TOM - Top of Mind brand in Manaus (9th consecutive year).• Market Share - Absolute leader in Manaus with 33% market share (27% in 2015).• Net Promoting Score NPS – From 7 to 19 in 2 years.• Innovation - UNINORTE´s 2017 Graduation Ceremony as unprecedented. The biggest in Latin America. Over 30k people, 2k graduates and 400 suppliers at Arena da Amazônia (FIFA 2014 World Cup Stadium). Awarded as the 2017 Laureate Brazil best innovation project. • Academic Quality improvement – The IGC (Índice Geral de Cursos) General Index of Programs, the academic quality index evaluated and published by MEC, the brazilian Ministry of Education and Culture, increased from 2,48 in 2013 to 2,77 in 2018. A solid IGC 3 in a grade from 1 to 5. • CPC (Conceito Preliminar de Curso) - Score of 4 and 5 in 70% of flagship programs.• High-Performance Team Builder – Recognized by HoldCO as a talent provider.• Launch of 2 new campus - As part of the expansion strtegy, Manaus North and South Zone was successfully launched in 2017 and 2018, surpassing the full-year enrollments budget in 32%.AWARDS:UNINORTE has been widely recognized reinforcing its brand awareness and reputation.• GPTW Amazônia (Great Place to Work) - Only Higher Ed. Institution in Manaus with the GPTW Award (2016 and 2017).• ISTOÉ magazine National award – 2016 Most Conscious Companies.• Certified B Corporation.• “Guia do Estudante” Best Universities Ranking - Best Higher Ed. Institution of .• RUF Ranking Universitário Folha (A Brazilian University Ranking) – 1st place at State of Amazonas.• QS Stars – 5 Stars awarded for Inclusiveness, Social Responsibility and Facilities.
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  • Laureate International Universities
    Cfo Uninorte - Manaus
    Laureate International Universities May 2013 - May 2015
    Manaus Area, Brazil
    Responsible for the following areas: FP&A, Accounting, Controllership, Tax, Local Treasury. Preparing Forecasts and Long-Range Plans (5yrs), supporting other areas in their projects. Managing an annual Capex around R$10MM, and Opex of R$50MM. Reporting to Laureate Brazil CFO.Main Achievements:• Cost Management – Direct Costs decreased 30% in a 3yr period. Big savings at all the main costs such as:• Teacher & Academic – R$11MM annual saving, decreasing T&A/Net Rev. from 42% to 30%. Due to a new academic model and career plan. Teacher R$/Hour decreased 30% since 2015, despite the union annual wage increase.o Rent – R$ 8MM annual savings, decreasing Rent/Net Rev. from 13% to 8%. Due to a 5-yr pre-paid rent at 50% discount. Awarded as Laureate LATAM Recognition Program as Best Result. o Infrastructure Rightsizing – Development and Implementation of Dynamic Scheduling allowing the Students/class ratio to increase 47% (53 per class), with a Rent and Teacher costs reduction impact.• FCF (Free Cash Flow) – Increased from 56% to 77%• Team Rightsizing – HC reduction from 36 to 11 due to process improvements and SSC (Shared Service Center) implementation in agreement with HoldCo. And extra hour reduction ate the same time.
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  • Brookfield Incorporações S.A.
    Controllership And Administrative Director
    Brookfield Incorporações S.A. Jun 2011 - Dec 2012
    Rio De Janeiro Area, Brazil
    Reporting to the CFOAs Controllership Director:Responsible for : Accounting (BRGAAP/IFRS) for Local purposes (CVM - Brazilian SEC) and the holding, Brookfield Asset Management (BAM) at Canada, Controllership, Tax, Accounts Payable and Contracts Control.Responsible for managing all the reports to Canada, and for the quarterly results call with Global CFO.Member of the Audit Committee, Investment Committee and participating in the Board Meeting.As a member of the investment committee, was responsible for the presentation of its accounting records and impacts of the projects under analysis, to support the decision-making process.Responsible for external auditors and CVM assistance.With a team of 55, after a headcount reduction of 23%, from 72 members in 2011, through systems and processes improvements.Managing an annual budget of R$ 16MM, reaching a saving of 15%.After establishing monthly accounting closing process, we were able to reduce the quarterly closing process from 45 to 30 days in a 3 months project, and with better analysis and information provided to auditors, CFO and Board.The quarterly Financial Report published to the Market was reduced from 117 to 66 pages.We developed a Business Unit Financial Statements, with a breakdown per BU and real estate project.Responsible for managing Tax Planning, within a structure of 147 legal entities, with different tax regimes.Besides the BAM’s reporting package templates, we implemented additional reports in order to facilitated the analysis of quarterly results.Responsible for the Audit Firm hiring process, raising a 30% reduction in fees.As Administrative Director:Responsible for 8 sites in 8 different cities, with around 1000 employees on those sites, A budget of R$ 50MM, and a team of 195 members, being 144 third party. When we joined Brookfield, these team had 220 members. Reaching a budget saving of 10%.
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  • Azul Airlines
    Controllership Director
    Azul Airlines Jun 2008 - Jun 2011
    Alphaville, São Paulo, Brasil
     Reporting to the Finance VP and CEO Responsible for the following areas: Accounting (BR and USGAAP), Tax, Accounts Payable and Accounts Receivables, Controllership/Internal Audit (Including SOX) and Finantial Reports Our plan is to be the third Airline in Brazil, and we are preparing the company, since the beginning, to be a Public Company in a near future (IPO) As part of this start-up process, we are hiring the Team, implementing all the support systems, and working on the financial and tax planning.
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  • Ge Energy
    Latin America Controller
    Ge Energy Nov 2005 - May 2008
     Energy LA is a U$1.5B business, 15 Countries, 4 JVs Manufacturing Facility, 2 Repair Shops/Services, 49 Local Legal Entities Lead Controllership for all GE Energy in Latin America Drive audit findings closure  Drive e-Compliance and e-Civi closure Drive Statutory and Stat-to-Gaap audit on 30 mgt entities not covered by KPMG Main point of contact with KPMG through the region  Negotiate budget of hours with internal and KPMG team Coordinate and execute Site Touch Drive Culture change (global concept, local project accounting) Drive accts recs consistency Drive Trial balance accounting Plan reduction Provide Local Compliance guidance  Drive country opportunities, plans and measurements Support Integration GE Energy businesses ensuring consistency, statutory compliance, common policies and processes Drive key initiatives such as e-compliance; accounts recs; audit findings clean-up; six-sigma Sign up the balance sheets and rep letters for the local legal entities where GE Energy owns 100% and is the only user
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  • Ge Energy
    Cfo Brazil
    Ge Energy Dec 2004 - Nov 2005
     Energy is the biggest business of GE do Brasil, with 11 P&L’s supporting Oil & Gas, Energy Rentals, Power Systems and Energy Services Divisions. Reporting to the Latin America CFO, Leading Finance Activities for all GE Energy in Brazil, Providing Local Finance Controllership & guidance, Driving country opportunities, plans and measurements.  Leading and coordinating local Risk Management activities. Leading key initiatives such as simplification; e-compliance; accounts recs; audit findings clean-up; six-sigma, Leading Local Finance Outsourcing.
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  • Ge Aviation
    South America Controller
    Ge Aviation Jul 2002 - Dec 2004
     Reporting to the Finance Director, The Finance Director left in July 2003, and I served as the acting Finance Leader until November 2003, Management of a 12 employee team, responsible for the hiring, training, and development, implementing the "Cross Training" process. developing a high potential, value-added Finance Team, Responsible for General Accounting and Controllership processes for Brazil and USGAAP, including the coordination, development, issuance, and update of operational and accounting procedures and policies, Responsible for managing the major Professional Services Contract of GE Celma (Adecco – 40 people supporting Finance Area) Development and implementation of an Accounting Reconciliation Control System Development and implementation of SFAS 109 – Deferred Taxes Model and process. Assist External and Internal Auditors and State Examiners. Development of analytical reports and financial statement information, Financial Statements Consolidation of South America Operations – four legal entities, Inventory and Cost accounting management, leading a cost reduction project related to Operations consolidation (Restructuring Project) Coordination of the accounting clean-up and reconciliation process, ending 2002 with 100% reconciled and approved by Corporate Audit Department, Assist CFO and business team on key projects as assigned, Coordination of core financial processes improvement via Six Sigma Methodology, Accounting and Financial support for Operations Teams. Awarded with 3Q/04 Best Performance in Finance – Aircraft Global Finance
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  • Norskan Offshore
    Controller
    Norskan Offshore Mar 2002 - Jul 2002
     Reporting to the Finance in Norway and to the Brazil Operations General Manager. Responsible for Tax Planning, Responsible for financial planning and preparation of long- and short-term Budgets for operation, cash flow and investments, Accounting and related procedures including the preparation of periodic accounts in accordance with requirements of Brazilian GAAP and to International standards, Brazilian financing of vessels and related equipment including relevant BNDES - National Bank for Economic and Social Development schemes, Support to the General Manager in the administration and management of the Company Acting as Internal Auditor and Advisor reporting directly to the owners in Norway
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  • Dell
    Operations Finance Manager
    Dell Jan 1999 - Aug 2001
     Reporting to the Finance Director and to the Operations Director. Participation in the planning and implementation of the first Dell Manufacturing Plant in Latin America, with the opening of Dell Computadores do Brasil Ltda. Administration of an annual budget worth US$ 10.5 M. including expenses and investments, providing financial support to the Operations Department, comprising the following areas: Procurement, Logistics, Production Control, Engineering, Manufacturing, New Products, Quality, Security, and Dell Plus. Responsible for cost accounting and inventory control for Brazil and USA (USGAAP), including the coordination, development, issuance, and update of operational and accounting procedures and policies. Development and implementation of the cost and inventory accounting system in accordance with the Brazilian legislation. Products cost forecast preparation and issuance (material cost and transformation cost), used by Finance and Marketing to define pricing strategies. Monthly and quarterly cost variance analysis. Budget control tools development and implementation, especially budget per activity. Preparation of a financial-economical study and analysis of special projects and new products launch. Consulting to the Procurement area in the negotiation and development of new suppliers, aiming at component nationalization. Participation in the Tax Planning Committee. Development, analysis, and report to the central office in Austin, Texas, of the operational and financial metrics applicable to each area of the Operations Department (Days Sales of Inventory, productivity, unit cost, and quality indicators). Coordination and management of the worldwide benchmarking project among Dell Plants, known as Best of Breed, aiming at manufacturing cost reduction. For 9 months, the company manufacturing costs reduced 26%, while the project expected reduction goal for a 12-month period was 30%.
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  • Souza Cruz S.A.
    Cost Manager
    Souza Cruz S.A. Aug 1994 - Jan 1999
     Cost Manager (04/98 – 01/99) Reporting to the Accounting Department Senior Manager. Definition of the accounting procedures and standards relative to inventories and costs. Implementation of a new cost system (Oracle), with reduction of the team and reduction of overtime spent in monthly accounting closure processes. Monthly management of costs in two currencies (R$, US$). Monthly preparation and analysis of cost managerial information, destined to presentation and discussion with the Marketing, Production, and Finance Boards. Development and implementation of the cost variation due to price, volume, and product structure analysis report. Preparation of studies and financial simulations supporting new brands launch process or changes to existing ones. Representation of the company with government inspection agencies, together with the Legal Department. Support to external and internal audits. Internal Audit Supervisor (08/94 – 04/98) Reporting to the Control and Internal Audit Department Senior Manager. Preparation of the company processes risk analysis, programming audits to be performed. Supervision and planning of the work developed in all of the company departments (Financial, Manufacturing, Marketing, Leaf, Information Technology, and Human Resources), in addition to audit reports preparation. Review of the Internal Control Standards and Procedures Manual and definition of an authorization limit for expenses. Paperless Audit Project development and implementation coordination, which consists of the automation of the whole audit process and remote communication, promoting quality improvements, time saving in the audits, and reduction of travel expenses.
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  • Kpmg Peat Marwick
    Senior Audit Supervisor
    Kpmg Peat Marwick Jun 1986 - Jun 1994
     Reporting to Partners and Audit Managers. Field work supervision of the performance planning. Preparation of hour-budget and decision taking for definition of procedures to be performed, in addition to the auditors team selection. Preparation of financial statements, independent auditor opinion, and recommendation report for strengthening of the internal control system. Supervision and performance of special projects, such as: mergers, acquisitions, and evaluation of companies with technical opinions issuance. Participation in tax consulting jobs, focusing on income tax review. Participation in the Audit Trainees evaluation and selection process. Performance evaluation of each member in the audit team. Jobs closure, discussing relevant issues detected during the audit with the audited company high administration. Performance as coordinator and facilitator in the Total Quality Project of KPMG, with a technical staff 36-member group. Senior Auditor (1990 – 1992) Semi Senior Auditor (1989 – 1990) Audit Assistant (1988 – 1989) Audit Trainee (1986 – 1987)
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Marcelo Medeiros Skills

Internal Controls Sarbanes Oxley Act Management Auditing Accounting Business Planning Strategic Financial Planning Cash Flow Financial Analysis Budgets Finance Us Gaap Corporate Finance Process Improvement Managerial Finance Start Ups Financial Audits Risk Management Financial Planning Financial Reporting Forecasting U.s. Generally Accepted Accounting Principles Budgeting Erp Enterprise Resource Planning Business Process Improvement Sap Team Management Team Motivation Enterprise Systems Implementation Interpersonal Communication Abilities Cross Functional Team Building Team Building Mastersaf Synchro Business Tax Planning Committed To Professionalism Customer Experience Customer Satisfaction Higher Education Shared Service Center Corporate Tax Tax Law

Marcelo Medeiros Education Details

Frequently Asked Questions about Marcelo Medeiros

What company does Marcelo Medeiros work for?

Marcelo Medeiros works for Codese Manaus - Conselho De Desenvolvimento Econômico, Sustentável E Estratégico

What is Marcelo Medeiros's role at the current company?

Marcelo Medeiros's current role is Conselheiro.

What is Marcelo Medeiros's email address?

Marcelo Medeiros's email address is ma****@****ate.net

What schools did Marcelo Medeiros attend?

Marcelo Medeiros attended Ibmec Business School / Ibmec, Fgv - Fundação Getulio Vargas, Universidade Do Estado Do Rio De Janeiro, Fundação Getúlio Vargas, Escola Superior De Propaganda E Marketing, Universidade Federal Do Amazonas.

What are some of Marcelo Medeiros's interests?

Marcelo Medeiros has interest in Social Services.

What skills is Marcelo Medeiros known for?

Marcelo Medeiros has skills like Internal Controls, Sarbanes Oxley Act, Management, Auditing, Accounting, Business Planning, Strategic Financial Planning, Cash Flow, Financial Analysis, Budgets, Finance, Us Gaap.

Who are Marcelo Medeiros's colleagues?

Marcelo Medeiros's colleagues are Ewerton Larry Ferreira.

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