Marcelo Rosa

Marcelo Rosa Email and Phone Number

Head of Product & Marketing | Growth Strategy | Digital Business | PSM I | PSPO I | | Banking | Financial Services | Payments @ Veloe
barueri, sao paulo, brazil
Marcelo Rosa's Location
São Paulo, São Paulo, Brazil, Brazil
Marcelo Rosa's Contact Details

Marcelo Rosa work email

Marcelo Rosa personal email

About Marcelo Rosa

With nearly 20 years' experience, career spans the areas of Projects, Technology and Marketing. During his professional career, he has achieved recognized and proven results, such as awards, corporate recognition, increased revenues and reduced costs in large multinational companies, national companies, startups, fintechs and HRtechs. In terms of technical skills, the following stand out: project management, extensive knowledge of information technology, executive content development, team management, cloud computing, cybersecurity, business analysis, artificial intelligence, UX (user experience) and UI (user interface) design, CX techniques (customer experience), data analysis and interpretation, consultative negotiation, graphic design, productivity tools, banking routines, calculations, customer and user service, and digital marketing. His main professional achievements have come from building and managing multi-skilled and multidisciplinary teams, quality in the way he manages complex projects, achieving targets and building, organizing and restructuring business units.

Marcelo Rosa's Current Company Details
Veloe

Veloe

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Head of Product & Marketing | Growth Strategy | Digital Business | PSM I | PSPO I | | Banking | Financial Services | Payments
barueri, sao paulo, brazil
Website:
veloe.com.br
Employees:
130
Marcelo Rosa Work Experience Details
  • Veloe
    Product Manager
    Veloe Oct 2021 - Present
    Barueri, São Paulo, Brazil
    In charge of restructuring the Products division, with a portfolio of projects aimed at regulated solutions in the fleet management market, road freight transportation, services for recovering tax credits and a road mobility center.Responsible for redesigning the company's strategy in the road freight transportation market, overcoming commercial restrictions and expanding market presence through in-house solutions and services, with the aim of increasing the company's visibility and promoting sustainable growth in the medium term.Developing analyses such as technical, functional, competitive, business and strategic analyses of the entire product/service portfolio, identifying strengths, weaknesses and business opportunities. This includes identifying strengths, weaknesses and business opportunities through a structured work plan focused on increasing revenue, differentiation, process optimization, operational improvement and customer and partner satisfaction.Creating research and monitoring tools for the market, competition, regulations, emerging technologies, trends and processes that can inform the division, facilitating the continuous repositioning of products and services with an emphasis on differentiation, updating and innovation in the business chain.Structuring a work plan for the team using the Kanban methodology, segmenting the project's activities and prioritizing them according to importance, making it possible for the team to monitor them together.Responsible for identifying opportunities to improve and reposition the product/service portfolio, exploring new areas in the logistics chain or new markets.Developing analyses and indicators in collaboration with the data analysis team to monitor and measure the financial results of each product and service, proposing actions to ensure constant and sustainable business growth.
  • Mr Consultoria
    Product Manager
    Mr Consultoria Mar 2018 - Oct 2021
    São Paulo
    Responsible for various projects developed at the companies Dock Pagamentos, Wow Solution and RB Serviços.Responsible for structuring the company's qualification project with BACEN (Central Bank of Brazil) and SPI (Instant Payment System), defining technical and operational requirements based on regulatory manuals.Preparing project kickoff presentations, providing an overview, objectives, timeline, complete plan, tools, assignments and roles to stakeholders.Organizing a list of pending issues generated by regulatory requirements and corporate demands.Monitoring the progress of the teams according to the work plan, providing guidance and corrections when necessary.Structuring documentation related to standards, rules, procedures, compliance and the prevention of money laundering.Supervising software updates, facilitating collaboration between solution partners and the internal development team.Planning support in partnership with external solutions to improve the stability of services and environments.Performing gap analysis to optimize resources and reduce rework.Creating a Products area to develop value-added solutions for Human Resources.Organizing projects within the business roadmap, breaking them down into smaller deliverables using agile methodology.Developing product projects aligned with the company's core business, such as people management, process automation and more.Consolidating the demands of all stakeholders and prioritize them based on financial gain and partner and customer satisfaction.Writing business guidelines, technical and functional specifications to facilitate understanding by the development team.Creating prototypes of screens and requirements using UI (User Interface) and UX techniques (User Experience).Exploring business opportunities, especially involving fintechs and BaaS solutions and Preparing business cases to assess the accuracy of each project.
  • Dock
    Business Unit Manager Ii
    Dock Jul 2016 - Feb 2018
    São Paulo E Região, Brazil
    Establishing a new business unit for the regulated freight market, integrating the company's main products into the operation.Developing business plans for opportunities in new markets and integration with existing solutions.Preparing annual strategic planning in line with the product and service portfolio, addressing strategies to strengthen the core business, expand revenues, develop strategic partnerships and explore new markets due to innovations and regulatory changes.Planning, executing and managing internal projects and those with partners in the areas of card issuing, brands, processing and acquisition in accordance with strategic planning.Creating and managing comprehensive schedules for each project, from pre-design, driving, specifying tasks, responsibilities, interactions and other important data.Preparing project kickoff presentations, providing an overview, objectives, timeline, complete plan, tools, assignments and roles to stakeholders.Develop platform prototypes, reports and front-end requirements to improve understanding of the customer journey and support business refinement with the development team.Writing requirements guidelines detailing business rules, system behaviors and usage examples, collaborating with the development team to ensure the quality of the increments delivered.Identifying and establishing strategic partnerships to increase the volume and revenue of the products and services offered by the business unit.Developing projects to qualify new partners as electronic freight payment institutions, developing protocols with the regulatory body and monitoring the entire qualification cycle.Cultivating international alliances with different areas of the value chain, such as issuing, processing, legal and technology, to facilitate the execution of interconnected projects.Fostering external relationships with strategic partners, suppliers and public entities.
  • Ticket Log
    Product Coordinator
    Ticket Log Feb 2014 - Jul 2016
    São Paulo, Brasil
    Responsible for structuring and managing projects in the areas of corporate expense management, own vehicle fleet management, the road freight market and telematics.Development of business roadmaps, participating as product owner, involving market research and collaboration with internal and external stakeholders to build product backlog lists.Implementation of agile projects, including the facilitation of process ceremonies.Creation of project documents with business guidelines, rules and freedom criteria to guide development.Development of functional prototypes of front-end requirements to facilitate understanding by the development team.Leading the requirements refinement phase in collaboration with the development team.Drawing up test plans and running scenarios to guarantee delivery quality.Construction of detailed schedules for each project, working from the pre-project stage through to the post-project stage.Preparation of project launch materials to present to all those involved, clarifying doubts in detail.Drawing up action plans to achieve objectives and targets, analyzing data and indicators to propose solutions.Responsible for drawing up business plans and business cases for more than 5 projects, such as the road freight market and telematics products.Creation of executive presentations to publicize projects globally and at board meetings.Development of ROI (Return on Investment) and Success Fee (Pricing by Results) simulators to support the commercial team.Carrying out comprehensive market studies to identify competitive opportunities, product differentiation, innovation and technological trends.Conducting high-volume prospecting for new clients with complex needs.Implementation of customer satisfaction assessment methods, such as NPS (Net Promoter Score), CSAT (Customer Satisfaction Score) and CES (Customer Effort Score).P&L management for each product or service.
  • Ticket Log
    Senior Product Analyst
    Ticket Log Aug 2012 - Jan 2014
    São Paulo, Brasil
  • Ticket Log
    Product Analyst
    Ticket Log Jan 2011 - Jul 2012
    São Paulo, Brasil
  • Ticket
    Hr Analyst
    Ticket Aug 2005 - Dec 2010
    São Paulo, Brasil
    Responsible for reporting on training and development indicators in Brazil, in line with the goals of the company's headquarters.Developing and implementing a digital transformation project (e-learning) for training, using a learning tool (LMS) to improve management and measure the absorption of content.Establishing strategic alliances with corporate universities, including higher education programs and business consultancies to offer more learning opportunities to employees.Structuring training in a playful way, including the creation of games, group dynamics, workbooks and interactive activities to facilitate learning.Developing an academic and language scholarship program, including the definition of eligibility rules and corporate policies.Drawing up a training needs assessment project with systemic automation for greater control and transparency.Building people management tools to measure employee performance, including competency-based management, performance evaluation, management contracts and the 360º management cycle.Leading the automation of human resources by mapping corporate processes and documents in tools.Developing frameworks and tools to map knowledge areas for each hierarchical position in the company.Designing training, certification, job rotation and corporate succession projects.Increasing corporate and market knowledge among employees through training and certification projects.
  • Accor
    Educational Support Assistant
    Accor Mar 2003 - Jul 2005
    São Paulo, Brasil
    Construction of training content covering a variety of topics, such as institutional integration, human resources management, negotiation, technical tools, written and oral communication, finance, certifications, time management, strategic planning, process management, project management, consultative selling, presentation techniques, banking products, among others.Creation of instructional resources, such as board games, workbooks, training manuals and instructor kits, for internal training programs.Planning and organizing training topics in an annual calendar, disseminating the calendar to the business units and managing employee registrations for training classes.Compilation of reports and training performance evaluations into tools to provide corporate indicators that help measure training goals.Comprehensive control of training, including recording the number of trainings carried out, the number of employees trained and the investment in each topic applied.Complete preparation of instructor materials, from content creation to printing, sorting and logistical dispatch of the materials to the training sites.

Marcelo Rosa Skills

Business Strategy Sales Management Strategic Planning Business Planning Powerpoint Microsoft Excel Microsoft Office Product Development Microsoft Word Call Center Pmi Customer Experience New Business Development Product Management Business Analysis Management Marketing Marketing Communications Marketing Strategy Business Development Team Leadership Operating Systems Negotiation Market Analysis Crm Planejamento Empresarial Sistemas Operacionais Desenvolvimento De Produtos Microsoft Powerpoint Desenvolvimento Empresarial

Marcelo Rosa Education Details

Frequently Asked Questions about Marcelo Rosa

What company does Marcelo Rosa work for?

Marcelo Rosa works for Veloe

What is Marcelo Rosa's role at the current company?

Marcelo Rosa's current role is Head of Product & Marketing | Growth Strategy | Digital Business | PSM I | PSPO I | | Banking | Financial Services | Payments.

What is Marcelo Rosa's email address?

Marcelo Rosa's email address is ma****@****ail.com

What schools did Marcelo Rosa attend?

Marcelo Rosa attended Fundação Getulio Vargas, Fundação Getulio Vargas, Fundação Getulio Vargas, Anhanguera Educacional, Centro Universitário Senac.

What skills is Marcelo Rosa known for?

Marcelo Rosa has skills like Business Strategy, Sales Management, Strategic Planning, Business Planning, Powerpoint, Microsoft Excel, Microsoft Office, Product Development, Microsoft Word, Call Center, Pmi, Customer Experience.

Who are Marcelo Rosa's colleagues?

Marcelo Rosa's colleagues are Eduardo Alves, Rafael Nalon, Samuel Silva, Rafael Hideki Soares De Brito, Rodrigo Nunes De Souza, Felipe Vilar, Danilo Castro Santos.

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