Marcelo Salas Email & Phone Number

Miami Beach, Fl, Us

Miami, Florida, United States

Miami, Florida, United States

As an intern, my primary focus was performing quantitative and qualitative analyses of our multi-brand, online marketplace in its Alpha phase. I developed a weekly dashboard tracking website metrics - including ad impressions, click-through rate (CTR), traffic, cart add rate, bounce rate, conversion rate, average order value (AOV), and time on site. I then leveraged this data into personalized reports to inform site optimization strategies. Apart from these day-to-day duties, I also compiled internal and brand-facing reports for 500+ webpages using behavior flow, keywords, Google Analytics, and Hot Jar. I gleaned key learnings and translated them into infographics to understand consumer behavior and lifetime customer value.

Greater New York City Area

In this 12-month role, I was the first associate to represent the Matrix Professional Global Marketing team across the entire business by reporting to both the Hair Color and Retail pods. Working alongside 25+ markets and zones, I owned concurrent projects for a 15M EUR brand renovation, including a comprehensive re-design of 6 swatch books and a product packaging renovation for the entire global color product portfolio. Along with managing numerous stakeholders and ensuring that all projects met our target dates, I also developed a launch plan for our vivid hair color franchise. I created and pitched an omnichannel go-to-market strategy for this category with projected FY sales of 1.6M EUR (+61% vs 2020). I then re-structured the launch to align with our brand renovation, and the President of Marketing approved the project for the 2022 launch calendar.

Lima Province, Peru

• Produced Spanish-language documentation for client trainings, wine and cheese tastings, and product catalogs• Augmented business plans for key clients by designing logos and product prototypes on Adobe Illustrator• Prepared food products, menus, and sample plates for on-site tastings and classes• Supported the opening of wine and cheese bar in Lima by coordinating product orders and managing inventory

Middletown, Ct

As a Resident Advisor I:• Facilitated hall events geared towards college adjustment, social justice, and effective citizenship • Referred students to on-campus resources and counseling services• Fostered safe community by enforcing code of conduct while on building-wide duty• Submitted reports of infractions to Area Coordinator, Public Safety, and Student Judicial Board

Middletown, Ct

• Cut audition scene as a training exercise using pre-treated sound and color-corrected footage on Adobe Premiere• Logged footage and operated mic at voiceover recording for alumni donation campaign video• Shoot, manage live stream, update graphics, and time commercial breaks for sporting events• Created Foley sounds for Wesleyan Athletics advertisement to be shown during sporting events• Shot footage that was included in Wesleyan Reunion and Commencement recap video

New York, Ny

At Pop I:• Conducted network-specific research and regularly updated competitive landscape documentation• Screened and reviewed movies based on censoring guidelines and ratings to maximize viewership among women • Compared weekly scheduling grids to T.V. listing databases and reported discrepancies• Finalized and utilized series rollouts to generate potential programming stunts for well-performing series• Assisted with big-picture planning strategy by selecting potential movie acquisitions based on performance among key target audiences

Ann Arbor, Mi

As a Production Intern with 7 Cylinders Studio, I was able to contribute to the editorial and research components of a feature-length documentary film in pre-production. I performed a variety of tasks, including:• Researched library archives, recruited interview candidates, and logged b-roll and sit-down interviews for Commie High: The Movie• Managed script cues and camera equipment for professional client shoots• Cut highlight video for Southtown Summerslam 2015, a local business and music festival

Ann Arbor, Mi

As a council member for the University of Michigan Health System's adolescent advisory group, I contributed to a number of student and staff-led projects through the Teen Adolescent Champion initiative. I had a number of responsibilities, including: • Assisted in writing script and shooting instructional video on patient advocacy to be shown at University of Michigan Hospital• Acted in adolescent health advocacy video shown at the 2014 University of Michigan Conference on Adolescent Health• Revised University of Michigan Health System evaluation tool prior to implementing document as a template to conduct on-site evaluations of primary health care providers

Bachelor'S Degree, English Literature (British And Commonwealth), Senior

Activities and Societies: Co-Chair of Ajúa Campos, Wesleyan's Latinx Student Organization

Education record