Marcelo Sequeira Email & Phone Number

São Paulo, São Paulo, Brasil

• Preparation and management of projects with the technical departments of FIESP, SENAI-SP, SESI-SP, unions, other sectoral entities and commercial partners.
• Partnership Network, maintenance and promotion of a broad program of agreements, with products and services that add value to the unions' portfolio and are of interest to their members;
• Strategic planning and construction of performance indicators;
• Commercial planning, monitoring the team with the establishment of goals, objectives and analysis of results;
• Contract management;
• Editorial management of Revista Sindicatos em Ação, the department's bimonthly online publication;

São Paulo E Região, Brasil

The major class entity in the Brazilian industry, it represents about 130 thousand industries from different sectors, of all sizes and from the most different production chains, distributed in 131 employers unions.Responsible in the Services Division, for the development of trade unions, with solutions for training, improving management, service provision.

São Paulo E Região, Brasil

• Dinap – Distribuidora Nacional de Publicações. Were the leading company in the market of distribution of publications, with national coverage, reaching 95% of the potential of consumption of the country, in more than.
• Management of projects for new releases, studies for printing definitions, strategies for improving sales and distribution efficiency. Monitoring of these actions and reporting of results;
• Analysis of logistics operations, such as freight, warehousing and handling budgets;
• Negotiation with publishers (volumetry), distributors (promotional and sales actions), suppliers (logistics solutions) and customers (corporate sales). Reviews and analysis of contracts;
• Triangulation between clients (retail and large accounts) and publishers to define strategic actions. Development of metrics and challenges for promotional campaigns and trade marketing actions;Achievements:
• Acting in the logistics and trade marketing operation for the Caras Magazine collections. Annual collections, with sales of 200 thousand copies per week. With differentiated promotional gifts, exclusive distribution.

São Paulo Area, Brazil

• Dinap - Distribuidora Nacional de Publicações. Responsible for the preparation of market reports and for the database of the market analysis area of the distributor.
• Elaboration of performance indicators of the operation, such as index of shortages and leftovers, deadlines of arrival to distributors and of launching;
• Market analysis and competition;
• Management reports to detect trends, niches and business opportunities;
• Making and gauging of tests to evaluate pricing, demand size and target audience;
• End-user training on new solutions and tools. Achievements: Direct acting in the strategic organization, elaboration of the metrics and performance analysis, of two national campaigns of great repercussion in the.

São Paulo E Região, Brasil

• Publishing house, arm of an investment pool managed by the Bank Patrimônio Private Equity.Responsible for cash flow control, supervision of the accounts payable and billing sectors and for studies and projections for.
• Management reports, financial statements, P&L, forecasts and budget analysis;
• Daily monitoring of revenues obtained from customers and distributors and from suppliers' expenses;
• Control of the financial allocation and commissions of the advertising and subscription commercial teams;
• Projects for prospecting new trading partners, business opportunities, channels for distribution, storage and stock of the publications. Achievements: Elaboration, implementation and monitoring of processes, for weekly.

São Paulo E Região, Brasil

• Leading publisher of the market, seven of the ten most read magazines of the country were of Abril and Veja werw the third greater weekly information magazine of the world.Responsible for the marketing and product.
• Monitoring the evolution of sales, market share and competitors` analysis;
• Elaboration of management reports of revenues and expenses and control of commercial and marketing financial allocation;
• Analysis of contracts with foreign licensors and revision of texts in English in partnership with the legal department;
• Negotiation with suppliers for making gifts, packaging, handling and storage;
• Realization of promotions, events and trade marketing actions;

São Paulo Area, Brazil

• Industry specialized in the manufacture and sale of costume jewelry.
• Sales administration, prospection of new distribution channels and development of promotional material.

São Paulo E Região, Brasil

• Industry and importer of the machines and tools segment, member of Caracol Metallurgical Group.
• Monitoring the sales of distributors and commercial representatives, stipulating quotas and targets;
• Participation in the development and launch of new products and conduction of market research;
• Organization and definition of concept for the assembly of stores, stands in trade fairs, product showroom and sales conventions. Creation of trade marketing actions, promotional materials, catalogs and manuals;
• Elaboration and management of reports and metrics for greater assertiveness in sales forecasts, company´s invoicing and area cost control.

Postgraduate Degree, Business Administration

Bachelor'S Degree, Business Administration