Marcelo Sequeira Email & Phone Number

São Paulo, São Paulo, Brasil

Preparation and management of projects with the technical departments of FIESP, SENAI-SP, SESI-SP, unions, other sectoral entities and commercial partners.• Partnership Network, maintenance and promotion of a broad program of agreements, with products and services that add value to the unions' portfolio and are of interest to their members;• Strategic planning and construction of performance indicators;• Commercial planning, monitoring the team with the establishment of goals, objectives and analysis of results;• Contract management;• Editorial management of Revista Sindicatos em Ação, the department's bimonthly online publication;• Management of a Union Coworking and a Service Point at Fiesp headquarters, focusing on guidance on Federal Revenue services;• Planning and carrying out Digital Transformation Journeys events in various regions of the state of SP, a program aimed at improving productivity, competitiveness, training and innovation in industries.Achievements:• With negotiations focused on meeting the main demands of the associates, there was a 130% growth of partners in our Partnership Network, a 160% increase in the available categories and with this variety a greater volume of businesses between the parties; • Preparation of two broad union surveys that included the participation of 65% of entities. These mappings became pillars of the department for updating the database and planning actions;• Active participation in the Digital Transformation Journeys, from mapping and negotiation with Unions, City Halls and Senai-SP, to defining the cities that will host the event, in preparing publicity material for the engagement of local industries, and during the events, which on average receive between 200 and 300 participants, mediating a panel, in which speakers participate in a chat answering doubts and questions from the audience.

São Paulo E Região, Brasil

The major class entity in the Brazilian industry, it represents about 130 thousand industries from different sectors, of all sizes and from the most different production chains, distributed in 131 employers unions.Responsible in the Services Division, for the development of trade unions, with solutions for training, improving management, service provision and strengthening associations.

São Paulo E Região, Brasil

Dinap – Distribuidora Nacional de Publicações. Were the leading company in the market of distribution of publications, with national coverage, reaching 95% of the potential of consumption of the country, in more than 25 thousand points of sale.Responsible for the elaboration of strategies, for macro and micro distribution of publications in the market. For the demand planning and follow-up of the sales by channel, (newsstand, retail and big customers), for new and line products. • Management of projects for new releases, studies for printing definitions, strategies for improving sales and distribution efficiency. Monitoring of these actions and reporting of results;• Analysis of logistics operations, such as freight, warehousing and handling budgets;• Negotiation with publishers (volumetry), distributors (promotional and sales actions), suppliers (logistics solutions) and customers (corporate sales). Reviews and analysis of contracts;• Triangulation between clients (retail and large accounts) and publishers to define strategic actions. Development of metrics and challenges for promotional campaigns and trade marketing actions;Achievements:• Acting in the logistics and trade marketing operation for the Caras Magazine collections. Annual collections, with sales of 200 thousand copies per week. With differentiated promotional gifts, exclusive distribution strategies were necessary, to make operations viable and made it one of the country's best selling publications;• Improvement of the distribution chain resources, to optimize the cubed space in the trucks, through the revision in the processes of handling and packaging in third parties, with focus on ensuring quality, deadlines and cost reduction. These actions generated a reduction in the parts break of promotional gifts from 20% to 2%.

São Paulo Area, Brazil

Dinap - Distribuidora Nacional de Publicações. Responsible for the preparation of market reports and for the database of the market analysis area of the distributor.• Elaboration of performance indicators of the operation, such as index of shortages and leftovers, deadlines of arrival to distributors and of launching;• Market analysis and competition;• Management reports to detect trends, niches and business opportunities;• Making and gauging of tests to evaluate pricing, demand size and target audience;• End-user training on new solutions and tools. Achievements: Direct acting in the strategic organization, elaboration of the metrics and performance analysis, of two national campaigns of great repercussion in the publishing market: "Abril Banca Seus Sonhos" and "Abril Banca Mais Sonhos", in which Editora Abril obtained significant increase of circulation with the exchange of more than 4 million issues.

São Paulo E Região, Brasil

Publishing house, arm of an investment pool managed by the Bank Patrimônio Private Equity.Responsible for cash flow control, supervision of the accounts payable and billing sectors and for studies and projections for the financial and economic planning of the company.• Management reports, financial statements, P&L, forecasts and budget analysis;• Daily monitoring of revenues obtained from customers and distributors and from suppliers' expenses; • Control of the financial allocation and commissions of the advertising and subscription commercial teams;• Projects for prospecting new trading partners, business opportunities, channels for distribution, storage and stock of the publications. Achievements: Elaboration, implementation and monitoring of processes, for weekly and monthly forecast of the company's cash requirements, narrowing negotiations with banks, for obtaining loans, credit lines and raising funds.

São Paulo E Região, Brasil

Leading publisher of the market, seven of the ten most read magazines of the country were of Abril and Veja werw the third greater weekly information magazine of the world.Responsible for the marketing and product routines of a group of Abril Jovem magazines, division of the publisher´s children's titles. Focusing on studies for the printing definitions and distribution of the magazines.• Monitoring the evolution of sales, market share and competitors` analysis;• Elaboration of management reports of revenues and expenses and control of commercial and marketing financial allocation;• Analysis of contracts with foreign licensors and revision of texts in English in partnership with the legal department;• Negotiation with suppliers for making gifts, packaging, handling and storage;• Realization of promotions, events and trade marketing actions;• Contact with advertising agencies, to control media plans, elaboration of briefing for creation of promotional pieces, point of sale materials, advertisements, texts for merchandising and advertising films.Achievements:• Active participation in the group that planned the launch of Recreio Magazine, a weekly publication, which obtained sales of 250 thousand copies per edition, with studies and analysis, which resulted in greater gains in scale, productivity, sales and cost reduction;• Elaboration of P & L studies of new launches, as well as the definition of parameters and metrics to monitor their performance throughout their life cycle.

São Paulo Area, Brazil

Industry specialized in the manufacture and sale of costume jewelry.• Sales administration, prospection of new distribution channels and development of promotional material.

São Paulo E Região, Brasil

Industry and importer of the machines and tools segment, member of Caracol Metallurgical Group. • Monitoring the sales of distributors and commercial representatives, stipulating quotas and targets;• Participation in the development and launch of new products and conduction of market research;• Organization and definition of concept for the assembly of stores, stands in trade fairs, product showroom and sales conventions. Creation of trade marketing actions, promotional materials, catalogs and manuals;• Elaboration and management of reports and metrics for greater assertiveness in sales forecasts, company´s invoicing and area cost control.

Postgraduate Degree, Business Administration

Bachelor'S Degree, Business Administration