Marcelo Sobrinho Email & Phone Number

Purchase, Ny, Us

Leader of global data engineering & analytics for Product Development- Outstanding leadership in driving the evolution of data products foundation/platform- Ideator and developer leader of Data at Scale, a set of data curation pipelines and analytic infrastructure to support Data & Services at Scale- Continuously innovated and determined best practices on approaches, tools, techniques & technologies to scrum teams and workstreams- Partner with roles across the organization including consultants, engineering, and sales to determine the highest priority problems to solve- Built unified data and ML platforms on Hadoop Big Data Environment- Led the end-to-end development of the first product based on ML/DL of the organization- Led the training and implementation of 200+ marketing predictions based on ML/DL algorithms- Collaborated with cross-functional teams such as CX, PM, O&T, Data Strategy, and Data Privacy for products and capabilities- Leading the team and collaborating with key stakeholders on the transformation of the data stack to the cloud

Purchase, New York, Us

Leader of multi-regional Analytics teams for Latin America & Caribbean

Rio De Janeiro, Rio De Janeiro, Br

Team leader of predictive modeling and customer segmentation (10+ people)...- Responsible for customer segmentation in sales channels (outbound and inbound);- Development and implementation of acquisition and churn predictive models;- Responsible for the development, implementation and management of customer risk models (credit, behavior and collection score);- Support to the risk department in the optimization of credit policy;- Development of profitability segmentation (LTV - Life Time Value) of all customers by household (fixed, mobile and broadband);- Management of design, planning and analysis of marketing experiments (offer test, price, targeting customers, etc.);- Management and development of MIS tool with customers/household database information;- Support studies and analysis of customers to new business units of the company (Mobile Payment, Pay TV and VAS).

Brasília, Distrito Federal, Br

- Responsible for data mining team;- Development and management behavior risk score and assistance to the risk department with analysis and solutions;- Development and management churn models for wireline telephony, broadband internet and wireless telephony;- Development and management response models for broadband internet and wireless telephony;- Responsible for data marts creation with information to data mining;- Responsible for supporting the mailing department with analysis and ways of using the predictive models;- Management the customers database geocoding;- Consultancy company coordination to develop a Marketing Geographic Segmentation and a Marketing Behavioral Segmentation;- Responsible for coordinating an International consultancy company to predict Telecoms consumption using time series analysis.

- Responsible for developing and implementing offer tests in the direct mail and outbound sales channels;- Responsible for approaching strategy and sales planning for the outbound and direct mailing channels;- Developed prospects database;- Coordinated potentiality partnership studies for helping credit card activation;- Sales predictive models management and development - “Best Product to Offer”;- Managed strategic studies for the insurance department (sales, attrition, activation, segmentation, etc);- Responsible for acquisition predictive models development, data mining and segmentation studies;- Development of segmented campaigns according to the prospect/customer profile;- Responsible for Business Intelligence department arrangement (technology and people);- Responsible for business analysis and studies.

Rio De Janeiro, Rio De Janeiro, Br

- Brazilian Pay TV market study (relation with economy, perspectives, audience, channels cost-benefit relation, fundamental and preferential channels for subscribers, investments, etc);- Brazilian media market econometric study (relation with economy, elasticity of demand, cannibalization, perspectives, econometric modeling, more important economic sectors, etc).- Coordinator of supply management system join Coppead/UFRJ (CEL – Logistic Studies Center);- Customer segmentation studies for generating personalized relationship for musical sort and purchase profile;- Segmentation development by RFV (recency, frequency and purchase value) of clients database;- MIS of cost-splitting and mark-up;- Attrition, geromarketing and media planning analysis;- Development of OLAP cubes via Microsoft Analysis Server;- Software training coordination and attendance teams;- Quantitative and qualitative researches briefing and analyses (Focus Group).

Bachelor Of Science (Bs), Statistics

Post-Graduation Strategic Marketing, Marketing

Strategic Marketing, Business Administration And Management, General