Marcelo Luiz Gonçalves

Marcelo Luiz Gonçalves Email and Phone Number

Senior Data Scientist @Artefact @ Artefact
paris, île-de-france, france
Marcelo Luiz Gonçalves's Location
São Paulo, São Paulo, Brazil, Brazil
About Marcelo Luiz Gonçalves

As a Civil Engineer with an MBA and expertise in data science and analytics, I have over three years of experience in utilizing data to provide actionable insights that drive organizational performance. I'm proficient in using tools like Databricks, Python/PySpark, and Azure to design and implement high-performance data models that generate tangible results.My consulting background has provided me with the experience to handle diverse projects, with a focus on analyzing customer behavior. From clustering to demand prediction, I've spearheaded initiatives that optimize operations and drive growth. I'm also skilled at building strong relationships with clients, ensuring that data solutions align with their unique business requirements. I've worked with the Artefact FR team, gaining valuable experience in dealing with international clients.My passion for mathematics and logic extends beyond my professional work. I've gained recognition through international math competitions and regularly contribute as a team leader in exam corrections.Key competencies:- Comprehensive experience in machine learning projects, including clustering, regression, NLP, LLM, and neural networks.- Proficiency in data visualization tools like Tableau, PowerBI, and Streamlit.- Proven track record in customer behavior analysis across diverse sectors, including trade marketing, pharmaceuticals, and consumer goods.- Strong technical skills in MySQL, Python, R, Git, GitHub, Docker, Spark, Databricks, TreasureData, AWS, and GCP.

Marcelo Luiz Gonçalves's Current Company Details
Artefact

Artefact

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Senior Data Scientist @Artefact
paris, île-de-france, france
Website:
artefact.com
Employees:
960
Marcelo Luiz Gonçalves Work Experience Details
  • Artefact
    Senior Data Scientist
    Artefact Feb 2024 - Present
  • Artefact
    Data Scientist
    Artefact Oct 2021 - Feb 2024
    • Working as a Data Scientist, leveraging machine learning models for many different markets.• Defined and measured through a/b test an optimization strategy for seles visits that increased by more than 110% the sales success within a big company.•Worked with different pharma companies, structuring HCP data and grouping doctors according to their marketing response behaviors.•Made predictive models regarding sales and market elasticity.
  • Lett
    Business Intelligence Analyst
    Lett Jul 2021 - Oct 2021
    Responsible for working alongside LATAM clients, like Mondelez and Nestlé, helping them to elaborate KPIs and visualize results of their online sales in the most insightful way.
  • Luz Soluções Financeiras
    Risk Analyst
    Luz Soluções Financeiras Nov 2020 - Jul 2021
    São Carlos, São Paulo, Brasil
    Responsible for managing projects involving the implementation of the software MITRA alongside clients from the financial market, making sure about the client's needings and that the implemented solution helps them in the best way.
  • Liber Capital
    Intern
    Liber Capital Oct 2018 - Apr 2019
    Responsible for develop models predicting the feasibility of possible new clients of the company. I also helped contact and negotiate with the new prospects.
  • Universidade De São Paulo
    Undergraduate Research Experience
    Universidade De São Paulo Jan 2015 - Dec 2015
    São Carlos, São Paulo, Brasil
    Undergraduate Research Study on "Number Theory":Supervised by Prof. Dr. Daniel Levicovitz;Funded by the National Council for Scientific and Technological Development (CNPq);January 2015 to December 2015;Conducted weekly lecture presentations.
  • Universidade De São Paulo
    Undergraduate Research Experience
    Universidade De São Paulo Jan 2014 - Dec 2014
    São Carlos, São Paulo, Brasil
    Undergraduate Research Study on "Real Analysis":- Supervised by Prof. Dr. Ederson Moreira;- Funded by the National Council for Scientific and Technological Development (CNPq);- January 2014 to December 2014;- Conducted weekly lecture presentations.

Marcelo Luiz Gonçalves Education Details

Frequently Asked Questions about Marcelo Luiz Gonçalves

What company does Marcelo Luiz Gonçalves work for?

Marcelo Luiz Gonçalves works for Artefact

What is Marcelo Luiz Gonçalves's role at the current company?

Marcelo Luiz Gonçalves's current role is Senior Data Scientist @Artefact.

What schools did Marcelo Luiz Gonçalves attend?

Marcelo Luiz Gonçalves attended Mba Usp/esalq, Universidade De São Paulo.

Who are Marcelo Luiz Gonçalves's colleagues?

Marcelo Luiz Gonçalves's colleagues are Arthur Lucato, Sophie Chambert, Anabela Zhang, Henri Michel K., Louise Plasse, Eduarda Perdoná Sant Anna, Marketing Netbooster.

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