Marcelo Besada Email & Phone Number

Santa Catarina, Brazil

Responsible for defining the BI and Analytics teams roadmap in accordance to the company's strategy, maintaining and expanding the current data environment and solutions, development of team's professionals, identifying insights, opportunities and trends within the data through statistical analysis and machine learning techniques, support other business areas in dealing with data challenges, help drive company strategy with a data driven approach, reporting to stakeholders.

Florianópolis E Região, Brasil

Participate in building a BI area from the ground up. Role responsibilities include leading a team of analysts in providing decision makers with the needed data, information, analysis, projections and alternatives to better achieve corporate goals while curating and preparing the raw data so that such processes can be conducted.This is done by:- Delivering meaningful insights to all business areas as well as assist in data analysis challenges- Define strategy and goals for the BI team- Hiring, training and managing analysts and data scientists- Ensure data quality and accuracy- Interpret current data and design sceneries and alternative courses of action- Create dashboards to give visibility to business KPIs in Qlik sense, Google sheets and Google Data Studio- Define and refine business metrics- Development of a robust Data Warehouse architecture from scratch using technologies such as Pentaho and PostgreSQL- Develop, manage and maintain reports send to global HQ for all countries with brand presence- Assist FP&A area in the development and update of yearly profit plan (budget)- Manage of external service providers

Florianópolis Area, Brazil

Florianópolis E Região, Brasil

Florianópolis E Região, Brasil

- Training of new clients in digital marketing and in the use of the proprietary digital marketing management software (RD Station)- Creation of strategies and actions plans for ROI maximization in online campaigns as well as new clients acquisition- Following of the results achieved by the clients and strategy elaboration for eventual corrections- Provision of recurring consulting for analysis and training- Adwords and Facebook Ads campaigns development- SEO analysis and on-page optimization for maximizing results and conversion rates

Assistance in the elaboration, planning and execution of strategies and mechanisms that drive entrepreneurship and innovation in the clients of the Innovative Entrepreneurship Center at CERTI Foundation. - Support to entrepreneurial formation, assisting and developing online learning material (videos and presentations)- Assistance in the creation of operational plans for Tech Parks and in designing a concept solution for a consolidated enterprise to become more innovative- Supporting the development of new ventures to become startups through Sinapse da Inovação program- Optimization of the program's processes as well as monitoring performance indicators, supporting in benchmarking and generating media content for the program

Provision of consultancy services, mainly developing a foundation for the strategic planning of the company and designing its business model. Other activities included defining the mission, vision and values for the company, growth strategies, KPIs for measuring performance and progress, and development of a 5W2H action plan.

- Management of an international call center's field work, as well as support, development and analysis teams- Managing projects and teams scattered around the world (USA, Uruguay, Brazil, UK, India and China)- Revising and assisting the development of reports and questionnaires focused on the medical field- Creating summaries and presentations of the field work's findings- Translating technical reports and questionnaires between English, Spanish and Portuguese to and from one another