Marcelo Caldas Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

São Paulo, Brasil

Working for General Motors on E-commerce Operations Management for Onstar Service South America (Argentina, Brazil, Chile, Colombia, Ecuador, Uruguay), reporting directly to the global E-commerce team based in North America. - Management of Local Suppliers of Means of Payment/Acquirers; - Management of Financial KPIs (Churn, Grace Period); - Management of supplier performance reports; - Operational Management of Digital Channels.

São Paulo, Brasil

Head of e-commerce and digital platforms;Management of performance agencies (growth);Strategic planning of e-commerce for the execution of B2C, B2B, and Marketplace project programs;Responsible for the creation and implementation of a digital platform for Emotional intelligence and for capturing leads at zero cost;Planning conversion marketing campaigns, geolocation, and capture using advanced techniques of organic and paid traffic on the leading Ads platforms (Google, Facebook,… Show more Head of e-commerce and digital platforms;Management of performance agencies (growth);Strategic planning of e-commerce for the execution of B2C, B2B, and Marketplace project programs;Responsible for the creation and implementation of a digital platform for Emotional intelligence and for capturing leads at zero cost;Planning conversion marketing campaigns, geolocation, and capture using advanced techniques of organic and paid traffic on the leading Ads platforms (Google, Facebook, Instagram, Tik Tok, Linkedin);Febracis Institutional Site Relayout ( SEO, CRO, site map);Sales Mentorship with Alfredo Soares (Vice President of the Vtex platform and Co-founder of G4 company management education company 4.0).Main projects:- VTex x TOTVS automation (Jan/22);- New Febracis Site - Relayout (Jul/22);- Livecommerce Loja Febracis (Jul/22);- New Affiliate Platform (Aug/22);- Meteoric Ecommerce (Sep/22);- Mercado Livre Marketplace (fulfilment) (Oct/22);- Emotional Intelligence Super app (Oct/22). Show less

São Paulo, Brasil

Head of E-commerce tech.Software House Management (Webjump, Pasquali, Corebiz).Management of Development teams using agile methodology in the implementation of D2C, B2C, B2B, and Marketplace projects.Management of Magento and Adobe Cloud E-commerce platform.Responsible for the Traffic Data Strategic Technical Plan in the Big Brother Brasil 21 program (Qrcode). Action with the largest number of simultaneous accesses and audience of E-commerce in the history of the company and the… Show more Head of E-commerce tech.Software House Management (Webjump, Pasquali, Corebiz).Management of Development teams using agile methodology in the implementation of D2C, B2C, B2B, and Marketplace projects.Management of Magento and Adobe Cloud E-commerce platform.Responsible for the Traffic Data Strategic Technical Plan in the Big Brother Brasil 21 program (Qrcode). Action with the largest number of simultaneous accesses and audience of E-commerce in the history of the company and the largest audience of the program's actions in the 2021 edition.Main projects:- Magento Adobe Cloud Migration (Mar / 21);- Big Brother Brasil 21 Action - Qrcode (Apr / 21);- Ação É de Casa - Landing Pages Styles (May / 21);- New E-commerce (UX / SEO) (May / 21);- Marketplace Amazon (May / 21);Methodologies | Processes | Tools: PMI, ITIL, Scrum, .Net, Java, JavaScript, PHP, Magento, SAP, MYSQL, MongoDB, ElasticSearch, Adobe Cloud, New Relic, API, WordPress, Cloud front, Fastly, Amazon Cloud (AWS), TMS, Konduto, Wevo, Linkapi, Anymarket, Track. Show less

São Paulo, Brasil

AMS management of the Enterprise Customers portfolioMetrics Management (SLA /CSAT)Presentation of Dashboards and Performance IndicatorsThe leadership of the technical team and Customer Success in the operation of Big Accounts (Renner, Via Varejo, Marisa, Infracommerce, DPSP, TIM).Methodologies | Processes | Tools: PMI, ITIL, Scrum, JavaScript, PHP, Oracle, SQL, MongoDB, Kibana Zendesk, kaban.

São Paulo, Brasil

Head PMO IT - EGPTI.Software Developing Management (Uberlandia / São Carlos / São Paulo).Leadership over the Projects Implementation Software Team (40 persons), developing B2B, B2C, and B2E of Unilever’s e-commerce (URL: Unilever Buy, URL: Food Service Brazil, Argentina, Colombia, and Mexico).Main Projects:- Dark store B2C (2020);- New Framework B2B (2020);- Relay out e-commerce B2E Unilever;- New e-commerce B2B Argentina; - Multiple addresses (e-commerce)… Show more Head PMO IT - EGPTI.Software Developing Management (Uberlandia / São Carlos / São Paulo).Leadership over the Projects Implementation Software Team (40 persons), developing B2B, B2C, and B2E of Unilever’s e-commerce (URL: Unilever Buy, URL: Food Service Brazil, Argentina, Colombia, and Mexico).Main Projects:- Dark store B2C (2020);- New Framework B2B (2020);- Relay out e-commerce B2E Unilever;- New e-commerce B2B Argentina; - Multiple addresses (e-commerce) Colombia;- Pricing (e-commerce) Unilever buy Brazil;Methodology | Processes | Tools: PMP, ITIL, Scrum, .Net, Java, JavaScript, PHP, Oracle, SQL, Mongo dB Show less

Rio De Janeiro Area, Brazil

AMS Leadership of the Store System Team over the project portfolios of the 1400 brick stores in Brazil.Head of PMO (10 employees).AMS contracts management over technology suppliers (50 employees) Support of the main systems of the company as: POS (Hydra, Prisma e P2K), TEF (CTF), exchange system (Reverse Logistics), SAP PI (middleware). Being responsible for Risk Management, Incidents Management, and Budget Management.Main projects: - NFCe 4.0 (Fiscal /Mastersaf)… Show more AMS Leadership of the Store System Team over the project portfolios of the 1400 brick stores in Brazil.Head of PMO (10 employees).AMS contracts management over technology suppliers (50 employees) Support of the main systems of the company as: POS (Hydra, Prisma e P2K), TEF (CTF), exchange system (Reverse Logistics), SAP PI (middleware). Being responsible for Risk Management, Incidents Management, and Budget Management.Main projects: - NFCe 4.0 (Fiscal /Mastersaf) (2018);- First model brick store Leblon (2015); - Hydra POS (AWS) (2016); - Midas New Treasury (AWS) (2017). - App Discount Lojas Americanas (2018).- Store Take-in– Omnichannel (2018). - AME Digital (2019). Planning IT Head of Big events - Concept store (Rock in Rio / 2015); - Easter (2015-2018); - RED Friday (Black Friday Americanas 2015-2018).Methodologies | Processes | Tools: PMP, ITIL, Scrum, .Net, Java, JavaScript, DOS, Oracle, SQL, Mongo dB, Mastersaf. Show less

Rio De Janeiro Area, Brazil

Agile Project Management (PMP | Scrum).Conduction of the pre and after-selling technician process.Scope Detailing (PO).Pipeline technical proposals and commercial warranties.Road Map creation and execution chronograms, Status Report to Rede Globo de Televisão. AMS Delivery Manager (Software House | System Support) Sul América Seguros /ING, Control and Monitoring of System Developing lifespan.Languages: HTML 5, PHP, ASP, JavaScript, XML, .Net, client server… Show more Agile Project Management (PMP | Scrum).Conduction of the pre and after-selling technician process.Scope Detailing (PO).Pipeline technical proposals and commercial warranties.Road Map creation and execution chronograms, Status Report to Rede Globo de Televisão. AMS Delivery Manager (Software House | System Support) Sul América Seguros /ING, Control and Monitoring of System Developing lifespan.Languages: HTML 5, PHP, ASP, JavaScript, XML, .Net, client server architecture Methodologies | Processes: Lean, Kaizen Genchi Genbutsu, PDCA, A3, Fishbone Analyses. Show less

Rio De Janeiro, Brasil

Bradesco Insurance Data Warehouse Restructuring Requirements Gathering to the main stakeholders of the Business Unit (Automobile| Elemental branches | Health| Private Pension).IT new solutions business definitions.Conceptual Modelling Development, Logical, Physical and Dimensional Modelling (Staging | EDW| DataMart’s), Functional and Technical Specification (ETL - Power Center tool) use case-tests elaboration.ETL Developing Power center.CRM Projects leader attending the… Show more Bradesco Insurance Data Warehouse Restructuring Requirements Gathering to the main stakeholders of the Business Unit (Automobile| Elemental branches | Health| Private Pension).IT new solutions business definitions.Conceptual Modelling Development, Logical, Physical and Dimensional Modelling (Staging | EDW| DataMart’s), Functional and Technical Specification (ETL - Power Center tool) use case-tests elaboration.ETL Developing Power center.CRM Projects leader attending the Marketing Management and Superintendence.Analytic system basis implementation/DBM/Transactional Basis. Customer Profile Id. Projects: IPV - Integrated Personal Vision, Contact Basis, Address Data Treatment. Seal validation BUCB – (Base Única de Clientes Bradesco Seguros) – Bradesco Insurance Costumer Unique Basis.Methodologies | Processes | Tools: Power Center, Oracle/Erwin/Visio/MS Project/ PMP. Show less

Rio De Janeiro Area, Brazil

Development of projects and management: Migration of systems, creation of databases, and development of internal systems. Coordination of EDI in the sector of 09 branches in Brazil electronic application approval of layouts, testing systems for transmission of files, Administrator of the Server Tracking Vehicles (construction of Reports (mysql), transmission of files). Using the most updated market (BI (Cognos) / SAP / Oracle / Linux / UNIX / SQL / mysql / MS Project / PMI Methodology).

Rio De Janeiro Area, Brazil

Acting initially as Area Sales Agent Commercial working with prospecting for new customers in the retail market, serving later as manager due to the performance of Corporate Auditors on the capture and management of clients in the corporate market, as large groups: Ripasa, Itaú-Philco, Citibank, among others, participating at an early stage of negotiating the contract until the closing process and post - sales of the same. Do presentations of products Legiscenter (Center for Internet services… Show more Acting initially as Area Sales Agent Commercial working with prospecting for new customers in the retail market, serving later as manager due to the performance of Corporate Auditors on the capture and management of clients in the corporate market, as large groups: Ripasa, Itaú-Philco, Citibank, among others, participating at an early stage of negotiating the contract until the closing process and post - sales of the same. Do presentations of products Legiscenter (Center for Internet services, a solution provider tax / tax) of visits by external companies. User: Internet / Intranet, Windows 98, Office, Outlook and Systems Company. (Sales) Show less

Product Management, It

Data Process, Information Technology

Bachelor'S Degree, English Language And Literature, General