Marcelo David Palacios Torres Email & Phone Number

Cuenca, EC

-Análisis de datos financieros y comerciales para toma decisiones estratégicas y comerciales-Gestión y control de indicadores claves del área financiera y comercial

Cuenca, Azuay, Ecuador

Experienced in Paid Advertising Audit, optimizing budgets on Facebook Ads and Google Ads. Skilled external consultant in Business Intelligence and Strategic Planning, tailoring solutions for clients. Strategic planning and KPI management for business growth, ensuring long-term objectives alignment and strategies performance.

Cuenca, Azuay, Ecuador

Led Route To Martket (RTM) analysis, optimizing sales and logistic routes, reducing logistics costs by 8%. Extracted insights from diverse datasets using SQL and Python, informing strategic decisions. Developed Power BI dashboards for key metric communication. Managed agile sales app development, ensuring timely delivery. Proficient in SQL, Python, R for.

Ecuador

Development of comprehensive marketing strategies to increase brand awareness and drive revenue growthManagement of both digital and traditional distribution channels to maximize product reach and customer engagementCreation and maintenance of brand identity through consistent messaging and visual representationLeadership and supervision of brand managers.

Cuenca, Azuay, Ecuador

Conducted information gathering and financial evaluation for obtaining $200M financing for the Health Innovation Center.Planned, executed, and managed a Medical Care Center (CEM), serving as the administrative director of the specialty medical center.Managed the administrative aspects of medical research projects.Planned and coordinated project execution.

Cuenca, Ecuador

As part of the Business Engineering university education, the business training phase was developed in Marketing, Production, Finance and Human Talent, in which the following projects were developed: - Market Research for the launch of an RTD - Implementation Manual for 5's system - Evaluation of financial indicators for the last 3 years - 360° Performance.

Master'S Degree In Business Intelligence And Data Management, Business Intelligence

Master's degree in Business Intelligence and Data Management. Specialization in the design and implementation of strategies for efficient.

Dirrección De Marketing Estrategico, Marketing

Master's degree in Strategic Marketing for managing the marketing department of local and international companies. In-depth learning of.

Big Data Specialist In Marketing, Marketing

Specialization in Big Data in Marketing for the analysis and control of business strategies, with a focus on data visualization and.

Business Engineering, Business Administration, Formación Dual En La Toscana

Activities and Societies: Presidente de la Asocioación Escuela de Ingeniería de Empresas DHLA 2015-2016 I am enrolled in a dual-track.

Vanguardia Honors Program, Research Approach

The Vanguardia Honors Program is a selective program that recruits the brightest students from the University of Cuenca with the purpose.

Administrador De Empresas Dual, Business Administration And Management, General

Ciclo de intercambio de la modalidad estudiantil DHLA. Núcleo de Gestión del Talento Humano

Bachiller, Física Teórica Y Matemática

Activities and Societies: Colectivo Streaming de TEDxCuenca. Equipo de Baloncesto. Campeones Intercolegiales 5 años concecutivos. Equipo.