Marcelo Geraldo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

Franchisee market4u, leader in the autonomous mini markets segment in Brazil.Responsible for prospecting and implementing PoS in corporate offices and residential condominiums.https://market4u.com.brhttps://www.instagram.com/market4u.br/

São Paulo, Brazil

Reporting line: Head LATAM Responsible for creating and executing the market strategy for new business development and partnerships, with main retailers and brands present in the Brazilian e-commerce environment, offering strategic consulting for growth and a wide reach to consumers, through Influencer Marketing. • Maintenance a sales pipeline full of prospecting opportunities, with key retailers and brands, from several different industry segments; • Creation and… Show more Reporting line: Head LATAM Responsible for creating and executing the market strategy for new business development and partnerships, with main retailers and brands present in the Brazilian e-commerce environment, offering strategic consulting for growth and a wide reach to consumers, through Influencer Marketing. • Maintenance a sales pipeline full of prospecting opportunities, with key retailers and brands, from several different industry segments; • Creation and implementation of sales policies, tools and processes (pipeline management) • Development of projects and commercial partnerships with: Amazon, Via Varejo, Mercado Livre, B2W, Magalu, LG, Colgate-Palmolive, Riachuelo, Grupo Boticário, Sephora, Chilli Beans, and more. Show less

São Paulo, Brazil

Reporting line: Global Vice President of Strategic Accounts and B2B Sales.Leader of organizational and cultural changes, responsible for creating and executing a profitable B2B sales strategy for the region and its subregions.•Implementation of a new business setup, significantly reducing operational costs and improving overall customer profitability;•Development of a robust sales pipeline and growth opportunities, increasing new business development, in more than 20%… Show more Reporting line: Global Vice President of Strategic Accounts and B2B Sales.Leader of organizational and cultural changes, responsible for creating and executing a profitable B2B sales strategy for the region and its subregions.•Implementation of a new business setup, significantly reducing operational costs and improving overall customer profitability;•Development of a robust sales pipeline and growth opportunities, increasing new business development, in more than 20%, versus previous year;•Overachievement of operational targets in 2020. Show less

Mexico City Area, Mexico

Reporting line: Senior Vice President North America.Member of the North America sales leadership team. Responsible for establishing an efficient and sustainable route to market & sales setup for the region, managing daily sales, customer service and marketing operations, to constantly deliver strong key account management, scale business and growth opportunities.•Sales Academy Top global leader in 2017;•Best Global team (B2B) in first quarter of 2016;•Best B2B Sales team… Show more Reporting line: Senior Vice President North America.Member of the North America sales leadership team. Responsible for establishing an efficient and sustainable route to market & sales setup for the region, managing daily sales, customer service and marketing operations, to constantly deliver strong key account management, scale business and growth opportunities.•Sales Academy Top global leader in 2017;•Best Global team (B2B) in first quarter of 2016;•Best B2B Sales team of the region (SNA) in 2015. Show less

São Paulo Area, Brazil

Reporting line: Managing Director Brazil.Accountable for approximately 80% of the region's B2B sales (key accounts, indirect channels and new businesses).•Execution of a route to market strategy, converting 85% of indirect sales into direct business, improving sales margins and creating sustainable growth in both channels;•Development of customized product solutions for key customers, resulting in a new business model, that represents 50% of the region’s… Show more Reporting line: Managing Director Brazil.Accountable for approximately 80% of the region's B2B sales (key accounts, indirect channels and new businesses).•Execution of a route to market strategy, converting 85% of indirect sales into direct business, improving sales margins and creating sustainable growth in both channels;•Development of customized product solutions for key customers, resulting in a new business model, that represents 50% of the region’s turnover;•Achievement of more than 120% of sales targets in 2014. Show less

São Paulo Area, Brazil

Reporting line: Managing Director Brazil.Responsible for the implementation of processes related to management, strategy and sales control for the region.•Development of key performance indicators (KPI), providing clear direction for the sales team;•Elaboration of market analysis reports, sales budget, customer strategies and growth plans;•Responsible for the correct implementation of pricing, credit policies, sales methods and commission payouts;•Creation of sales… Show more Reporting line: Managing Director Brazil.Responsible for the implementation of processes related to management, strategy and sales control for the region.•Development of key performance indicators (KPI), providing clear direction for the sales team;•Elaboration of market analysis reports, sales budget, customer strategies and growth plans;•Responsible for the correct implementation of pricing, credit policies, sales methods and commission payouts;•Creation of sales incentive programs for the sales team and indirect channels, contributing for a double-digit sales growth in 2011. Show less

São Paulo, Brazil

Responsible for the sales back office operation (customer service, logistics and in-house sales), besides managing budget, commercial policies, incentives and marketing activities.

São Paulo, Brazil

Development of sales methods, incentives, tools and best practices to increase Distributor’s sales performance and expansion in national territory.

São Paulo, Brazil

Responsible for implementing the local Sales incentives & Business Intelligence areas, creating successful sales campaign projects and developing key performance indicators (KPI) to provide strategic information for business development activities, budget controlling and shareholders.

São Paulo, Brazil

Responsible for managing the national sales back office and logistics operation, besides developing and monitoring sales KPIs and business performance analysis.

São Paulo Area, Brazil

Negotiation, implementation and control of corporate agreement projects on national territory.

São Paulo, Brazil

Implementation of projects focused on performance improvement and best practices throughout the most assorted areas of the company such as: finance, marketing, quality services, revenue, pricing, and others.

São Paulo, Brazil

Management of direct marketing services and projects for corporate accounts in banking, direct selling and other segments.

São Paulo, Brazil

Creation and execution of marketing plans, trade presentations, trade marketing promotions, Nielsen reports, budget control, and other product marketing related activities.

São Paulo, Brazil

Responsible for the supervision of 20 researchers in the south district of São Paulo, for the national population survey held in 1996.

Post-Graduation Certificate, Certificate In Business Administration

Extension Course, Management Development Program, Gvpec

Bachelor'S Degree, Advertising And Publicity