Marcelo Domingo Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Nourish Division- Deliver Sales Growth & Profitability for Country and Sub-Region- Drive Flavor Strategy in line with the Global Vision and Objectives

Argentina

Nourish Division- Develop the Strategic Plan for Beverage & Specialized Nutrition in our Region- Lead & Execute the Plan in order to reach the KPI´s for each Sub Region- Promote Capabilities & Flavor Portfolio associated to Beverage and Spec Nutrition- Generate new business focused on white spaces.

Argentina

Responsible for Beverage & Dairy Categories for our RegionDevelop the Strategic Initiatives, focused on the growth of both Categories , understanding the "pain", and bringing the "proof of gain" as a result.Taylor Made Initiatives for specific internal / external Customers, in order to enhance our Capabilities in different Countries and Customers Requirements, bringing the best to achieve joint success

Argentine

Implemented effective account strategiesProven ability to coach /influence in multicultural environmentTranslate Customer needs and manage their expectations through effective communication and interaction with the support areas, ensuring the correct understanding and ensure the proper selection of our products.

Food technologist with more than 20+ year career in Consumer Goods, Food Ingredients and Taylor Made Solution around Latin America.Proven ability to develop new products and business through internal/external development and regional opportunities around LA.SpecialitiesResearch & DevelopmentTaylor Made SolutionCost OptimizationProcess DevelopmentCustomer SupportBroad experience with project management, product development, and Innovation Processes/ TRIZ Tool ( BMG University)

Argentina

The Sweet Goods & Dairy Business Unit was eliminated on the 1st of March'12. The Organization decided to drive two segment leaders "Savoury/Snack"and "Sweet/Beverage". Lead commercialization of global strategic products and technologies in our Region.Build customer awareness of our capabilities. Support projects in our pipeline.Define Initiatives for our Strategic Segment, collaborate with other Sites to ensure regional alignment.

Focused on new business, innovation tools.Implement the Innovation Process in LATAM, includes México, Brazil and Argentina Plants. Develop new Regional Business in LATAM to increase the current portfolio and focus on adyascent Business for this Group.R&D Manager for Argentina

The responsabilities involves the product developments for Key Customers in our Region, increase the Incremental Innovation and Radical Innovation from Skunswork Meeting and Catchball Meeting. Feed the Business Plan of Customer from new Occasions Matrix development.

* Participated in the implementation of the Innovation Process in the Division* Developed new categories to increase the KO Portfolio (Adjacent Business)* Implemented the Organization & Capability Assessment in Division`s Bottlers

* Introduced Functional Milk Protein in South Amercia* Developed new Regional Business in our Region, increasing sales* Developed Distributors in Andean Region ( Peru, Colombia, Venezuela)* Created Taylor Made Solution for specif customer in South Amercia taking into account the tariff code in each country

During this period I was responsible for different areas such as: R&D, QA, Marketing and Complexity Reduction in Supply Chain.* Developed Products for Core Brand into the Mass Market and Food Solution Market* Plant Auditor for the South Cone ( plants and suppliers)* Launched a new Business Unit into the Core Brand* Reduced complexity in recipes/ processes optimizations in our Units.

Master’S Degree, Neuromarketing

An Introduction To Consumer Neuroscience & Neuromarketing

Neuromarketing Theory & Practice - Spain

Neuroscience, Neuroscience

Activities and Societies: Member of NMSBA - Neuromarketing Science & Business Association

Innovation Processes & Tools

Innovation processes and tools,TRIZ Tool to reach the ideal solution from conflict zone, functional analysis and system constraints.

Mba, Business Administrations

B.S, Food Technologies