Founder and CEO of ILISP - Instituto Liberal de São Paulo, a free-market think-tank committed to increasing Brazil's life, liberty, and property rights. ILISP won the 2023 Latin America Liberty Award and was one of the global 2023 Templeton Freedom Award finalists, and it is currently one of the 2025 Smart Bets from Atlas Network. An annual ranking published by Forbes recognizes ILISP as one of the leading free-market think tanks in the world in terms of social media reach.I coordinate the "Liberdade para Trabalhar" (Freedom to Work) project to approve the Economic Freedom Law in all 26 states and 5,570 cities of Brazil to reduce the bureaucracy in opening and maintaining a company, and ILISP's newest project, "A ZIP Code for All" to give more human dignity to people living in slums using Google's Plus Code technology.I am also the creator and editor of "Caneta Desesquerdizadora" ("Unleftwing" Pen), an online media watch with more than 1 million followers on its social media channels.My professional journey spans over 20 years and various sectors. I've served as a radio program presenter and co-producer, a sales manager overseeing the implementation of ISO 9000 in industry, a director of social responsibility projects in an international NGO, and an analyst at the world's largest market research company. I've also undertaken market research and translation projects for the Presidency of the Republic of Brazil, the Brazilian Navy, the United Nations, and other government agencies.In 2014, I founded the ILISP months after coordinating street protests in São Paulo against the approval of PEC 37 - a project to end investigations against politicians - and falling in love with free-market ideas.I have a Bachelor of Business Administration (BBA) from the University of São Paulo (USP) and am currently studying at MIT's Program in Data, Economics, and Design of Policy.