• Prepared and presented reports directly to the company president.In charge of strategies related to processes, continuous improvements and marketing opportunities, managing all of the group’s operations involving 275 business units nation-wide.• Managed data with a focus on identifying opportunities to improve results and plans to mitigate risks.• Conducted financial analyses and plans to increase revenue, improve product portfolios and conduct market, competitor and customer satisfaction surveys.• Played a key role in decision making with business areas, including strategic contributions towards the development of promotional and advertising campaigns and defining media channels, including online and offline channels according to region. • Developed promotional activities and materials for points of sale.• Managed and negotiating with partners and strategic contacts, negotiated promotional funds and sponsorship resource acquisitions and managed press relations.• In charge of managing memberships in loyalty clubs and programs. • Managed and supervised social activism projects.• Managed social media channels and partnerships with influencers and ads.• Conducted investment, budgetary and strategic planning.• Implemented new products and inaugurated new stores.• Successfully improved processes across the promotional cycle.• In charge of improvements in technologies and digital transformation, including moving from the Asana management system to Operandi, providing better resources to manage projects and team.

• Conducted the inauguration of 12 group operations in Rio Grande do Sul and 10+ stores in São Paulo.Directly led managers and 500+ employees.• Managed performance indicators, including strategies to improve quality, customer satisfaction, finances and cost controls, while conducting DRE and EBITDA analyses and people management.• Interfaced with business areas to improve operational efficiency and revenue.• Awarded monthly in quality and performance, achieving success with KPIs while constantly looking for and understanding business solutions. • Conducted training sessions to develop leaders, conduct individual development plans and improve product portfolio presentation and experience.• Analyzed data, conducted market surveys and created action plans, improving results.• Managed resources and plans to allocate employees across regional operations.• Implemented improvements in new systems and technologies for better delivery system operations. • Managed inventories and controlled CPV/CMV.• Managed equipment and structure management.

• General operations manager, in charge of opening the second store in Rio Grande do Sul.• Led teams and managers, provided training actions and developed and managed indicators and results.• Prepared action plans to meet goals, improve talent management, cut costs and endure quality while addressing processes.• Recurrently awarded as best operations manager in performance.• Managed inventories and improvement plans to cut losses.• Managed food safety, complying with regulations and best practices.• Financial management, cash flow controls and unit based budgets.

• Reported to the Director and Business Owner.• Managed operations involving all business areas at the time of expansions, from 3 to 7 operations and 300+ employees.• Contributed to the most important strategic decisions in sales, defining processes for new franchises and managing franchisees.• Managed franchise teams, prepared performance reports and conducted action plans and strategies.• Created a production and distribution hub, with results in scaled gains, management of losses, cut costs, improvements in quality and operational efficiency.• Identified and implemented innovations and new technologies. Acquired new and modernized equipment for production scale while meeting marketing demands and trends.• Developed vendors to acquire domestic equipment and analyzed international vendors.• Improved corporate governance, created indicators and processes and developed and trained teams with a focus on high performance.• Prepared strategic plans, provided qualifications to family-run business and implemented financial management software.• Achieved 500% increase in company revenue.• Revised processes that directly impacted compliance and corporate governance, with significant decreases in labor-related complaints.