Marcelo Marcondes
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Marcelo Marcondes Email & Phone Number

Head of Growth and Marketing (GTM B2B Enterprise) at Live University
Location: São Paulo, Brazil 9 work roles 5 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Head of Growth and Marketing (GTM B2B Enterprise)
Location
São Paulo, Brazil

Who is Marcelo Marcondes? Overview

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Marcelo Marcondes is listed as Head of Growth and Marketing (GTM B2B Enterprise) at Live University, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcelo Marcondes.

Marcelo Marcondes previously worked as Head de Marketing & Growth at Laiob - Latin America Institute Of Business and Gerente de Growth Marketing (B2B Enterprise) at Taqe. Marcelo Marcondes holds Executive Program, Marketing Strategies & Innovation from The University Of Akron.

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Email format at Live University

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Live University

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Profile bio

About Marcelo Marcondes

Graduated in Marketing with a specialization in Marketing Strategies and Innovation in the United States, currently pursuing a postgraduate degree in Digital Product Management.Over 14 years, I have contributed to the growth of more than 100 companies, serving both B2B and B2C audiences. I have employed various marketing and growth hacking strategies, including Google Ads, Meta ADS, Native ADS, SEO, Inbound Marketing, Content Marketing, and Product-Led Growth.I led the creation of a B2B product that was recognized as the largest in Brazil by RD Station.As a Growth Hacking & Product Marketing Manager focused on performance, I led the demand generation and revenue area, achieving R$ 1 million ARR in one year and growing 100% in the following years.

Current workplace

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Live University
Live University
Head of Growth and Marketing (GTM B2B Enterprise)
State of São Paulo, Brazil
AeroLeads page
9 roles

Marcelo Marcondes work experience

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Head Of Growth And Marketing (Gtm B2B Enterprise)

State Of São Paulo, Brazil

Head De Marketing & Growth

São Paulo, Brasil

KPIs: Leads, MQLs, Opportunities, SalesRebranding and Repositioning, Team Leadership and Implementation of the Growth area, High-Impact Digital Campaigns, Strategic Partnerships, CRM Review, and New Products.

Oct 2023 - Jun 2024

Gerente De Growth Marketing (B2B Enterprise)

São Paulo

Results: 2x ARR YOY growth KPIs: Leads, MQLs, Opportunities, Sales.Demand generation, product and feature positioning in the market, value proposition refinement, Team Management, Agile Methodology, Product-Lead Growth, brand repositioning and rebranding, testing routine

Dec 2022 - Oct 2023

Gerente De Growth Marketing E Vendas (B2B Enterprise)

São Paulo, Brazil

KPIs: Leads, MQLs, SQLs, conversion rate, closing time, Revenue, CAC.Demand generation, Revenue generation, Commercial operation management, outbound channel implementation, Redesign of pitch and commercial material, sales playbook

Aug 2021 - Dec 2022

Gerente De Marketing E Growth

São Paulo, Brasil

Aug 2020 - Aug 2021

Coordenador De Marketing E Growth Hacking

São Paulo E Região, Brasil

KPIs: Leads, MQLsImplementation of Inbound Marketing and Paid Media strategies, Public Relations and Press Relations, CRM and Big Data implementation, Customer Acquisition, Retention, and Engagement

Aug 2018 - Aug 2020

Especialista Em Marketing Digital Sênior

Result: 50% increase in revenue generated by digital marketing campaigns.KPIs: Lead-to-sale conversion rate, Revenue, Visits, Leads, Process compliance rate, Task delay rate, Client result growth.Revenue increase; Improved KPI Performance, Operational Efficiency Project Management of Strategic Projects, Expertise in Digital Marketing, Project Management, and Growth Hacking

Nov 2016 - Jun 2018

Customer Sucess Inbound Marketing At Goomark

Result: Creation of a B2B Inbound Marketing service elected as the largest in Brazil by Resultados Digitais.KPIs: Churn, Department Revenue, Department Growth (churn-revenue), Process Compliance, Churn Pareto, NPS, Visits, Leads, and Sales.Performance Management, Inbound Marketing Expertise, Mastery of Paid Media, Proactive Customer Success, Recognition, and Excellence.

Nov 2014 - Oct 2016

Executivo Comercial Sênior

São Paulo E Região, Brasil

KPIs: Sales, Prospecting, Service-to-Sale Conversion Rate, NPS, After-sales.Efficient Leadership, Measurable Results, Operational Efficiency, Customer Focus.

Jan 2009 - Sep 2014
5 education records

Marcelo Marcondes education

Pós-Graduação Lato Sensu - Mba, Digital Product Management

Growth Marketing

O GLA é uma comunidade que mostra o caminho para o desenvolvimento profissional em Growth, entregando muito conteúdo técnico de qualidade.

FAQ

Frequently asked questions about Marcelo Marcondes

Quick answers generated from the profile data available on this page.

What company does Marcelo Marcondes work for?

Marcelo Marcondes works for Live University.

What is Marcelo Marcondes's role at Live University?

Marcelo Marcondes is listed as Head of Growth and Marketing (GTM B2B Enterprise) at Live University.

Where is Marcelo Marcondes based?

Marcelo Marcondes is based in São Paulo, Brazil while working with Live University.

What companies has Marcelo Marcondes worked for?

Marcelo Marcondes has worked for Live University, Laiob - Latin America Institute Of Business, Taqe, Kogut Ebusiness, and Goomark.

How can I contact Marcelo Marcondes?

You can use AeroLeads to view verified contact signals for Marcelo Marcondes at Live University, including work email, phone, and LinkedIn data when available.

What schools did Marcelo Marcondes attend?

Marcelo Marcondes holds Executive Program, Marketing Strategies & Innovation from The University Of Akron.

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