Marcelo Marcondes Email and Phone Number
Graduated in Marketing with a specialization in Marketing Strategies and Innovation in the United States, currently pursuing a postgraduate degree in Digital Product Management.Over 14 years, I have contributed to the growth of more than 100 companies, serving both B2B and B2C audiences. I have employed various marketing and growth hacking strategies, including Google Ads, Meta ADS, Native ADS, SEO, Inbound Marketing, Content Marketing, and Product-Led Growth.I led the creation of a B2B product that was recognized as the largest in Brazil by RD Station.As a Growth Hacking & Product Marketing Manager focused on performance, I led the demand generation and revenue area, achieving R$ 1 million ARR in one year and growing 100% in the following years.
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Head Of Growth And Marketing (Gtm B2B Enterprise)Live UniversityState Of São Paulo, Brazil
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Head De Marketing & GrowthLaiob - Latin America Institute Of Business Oct 2023 - Jun 2024São Paulo, BrasilKPIs: Leads, MQLs, Opportunities, SalesRebranding and Repositioning, Team Leadership and Implementation of the Growth area, High-Impact Digital Campaigns, Strategic Partnerships, CRM Review, and New Products. -
Gerente De Growth Marketing (B2B Enterprise)Taqe Dec 2022 - Oct 2023São PauloResults: 2x ARR YOY growth KPIs: Leads, MQLs, Opportunities, Sales.Demand generation, product and feature positioning in the market, value proposition refinement, Team Management, Agile Methodology, Product-Lead Growth, brand repositioning and rebranding, testing routine -
Gerente De Growth Marketing E Vendas (B2B Enterprise)Taqe Aug 2021 - Dec 2022São Paulo, BrazilKPIs: Leads, MQLs, SQLs, conversion rate, closing time, Revenue, CAC.Demand generation, Revenue generation, Commercial operation management, outbound channel implementation, Redesign of pitch and commercial material, sales playbook
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Gerente De Marketing E GrowthTaqe Aug 2020 - Aug 2021São Paulo, Brasil
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Coordenador De Marketing E Growth HackingTaqe Aug 2018 - Aug 2020São Paulo E Região, BrasilKPIs: Leads, MQLsImplementation of Inbound Marketing and Paid Media strategies, Public Relations and Press Relations, CRM and Big Data implementation, Customer Acquisition, Retention, and Engagement
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Especialista Em Marketing Digital SêniorKogut Ebusiness Nov 2016 - Jun 2018Result: 50% increase in revenue generated by digital marketing campaigns.KPIs: Lead-to-sale conversion rate, Revenue, Visits, Leads, Process compliance rate, Task delay rate, Client result growth.Revenue increase; Improved KPI Performance, Operational Efficiency Project Management of Strategic Projects, Expertise in Digital Marketing, Project Management, and Growth Hacking -
Customer Sucess Inbound Marketing At GoomarkGoomark Nov 2014 - Oct 2016Result: Creation of a B2B Inbound Marketing service elected as the largest in Brazil by Resultados Digitais.KPIs: Churn, Department Revenue, Department Growth (churn-revenue), Process Compliance, Churn Pareto, NPS, Visits, Leads, and Sales.Performance Management, Inbound Marketing Expertise, Mastery of Paid Media, Proactive Customer Success, Recognition, and Excellence. -
Executivo Comercial SêniorUnicasa Indústria De Móveis S.A. Jan 2009 - Sep 2014São Paulo E Região, BrasilKPIs: Sales, Prospecting, Service-to-Sale Conversion Rate, NPS, After-sales.Efficient Leadership, Measurable Results, Operational Efficiency, Customer Focus.
Marcelo Marcondes Education Details
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Marketing Strategies & Innovation -
Marketing -
Growth Marketing -
Business English Program
Frequently Asked Questions about Marcelo Marcondes
What company does Marcelo Marcondes work for?
Marcelo Marcondes works for Live University
What is Marcelo Marcondes's role at the current company?
Marcelo Marcondes's current role is Head of Growth and Marketing (GTM B2B Enterprise).
What schools did Marcelo Marcondes attend?
Marcelo Marcondes attended The University Of Akron, Fiap, Universidade Anhembi Morumbi, Gla | Growth Leaders Academy, The University Of Akron.
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3sky.com.br, uol.com.br, gtou.me -
Marcelo Marcondes
Lead Manager In Driv.In Brasil (Especialista) - Tms | Saas | Otimização | Roteirização | Cross-Dock | Last Mile | Torre De ControleSão Paulo, Brazil -
Marcelo Marcondes
São Paulo, Sp -
Marcelo Marcondes
São Paulo, Sp
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