Marcelo Ruiz Email & Phone Number

São Paulo, São Paulo, Brasil

Leading the Marketing and Sales departments to increase market share and revenue, driving sustainablegrowth.• Conducting market research to understand trends and customer needs.• Preparing forecasts based on current sales trends and market conditions, and presenting findings to guidestrategic decision-making.• Developing and implementing a sales strategy tailored to the healthcare market.• Coordinating marketing and sales to align on sales strategies and client requirements.• Planning marketing initiatives for brand positioning and lead generation through content development(organic traffic) and paid media on social networks and search engines.• Managing and tracking the performance of sales team members, setting individual and team targets,monitoring progress, and conducting performance reviews.• Scheduling and leading strategic meetings with clients and prospects to discuss their needs and howsolutions can address those needs.

São Paulo, São Paulo, Brasil

Working at Claro BeOn's Innovation Hub, I am in charge of evaluating and selecting HealthTechs at different levels of maturity for the Matchmaking and Venture Building.Provide innovation and technology expertise in the development of disruptive solutions for corporate clients in Artificial Intelligence, AR/VR, Computational Vision, Interoperability FHIR, DataTelehealth, Clinical Engineering, and others.

São Paulo E Região, Brasil

In charge of the new business at information technology to the healthcare corporate sector and with revenue generation goal, I am carrying out the following activities: - Market research seeking to identify new business opportunities- Definition of the area's strategy, as a new entrant in the healthcare segment- Establishment of partnerships, from the approach, going through qualification and to the closing of the agreement - Creation of the portfolio services according to the defined strategy and the market's needs - Project management coordinating the internal areas: clients, partnerships, pre-sales, product and commercial- Prospecting business opportunities and doing presentations to clients in support to the commercial area- Executive presentations for C-levels and DirectorsAchievements: During this period, the following services were created: Interoperability, EMR, AI Assisted Diagnosis, Tele consultation, Tele interconsultation, Healthcare Management, Electronic visit verification (ACS and home care), UBS informatization with Electronic Health Record, HIMSS INFRAN consultancy.

In charge of developing valued added services products in the B2C unit, leading a staff of 4 persons and being part of digital transformation initiative by Telefonica Digital, carrying out activities in Business, Tech/UX, Growth and Data Analytics:Business- Market feasibility study: understanding users’ needs, target audience, the segment inserted, existents similar products, competitors, prices and potential revenue. - Business plan: metrics on penetration, activation, churn, costs, taxes, revenues, margin, cash flow, and ROI. - Executives approvals: to submit to executives in several departments and committees, as strategic planning, financial, legal, IT and networks.- Partnership negotiations: commercial agreements and contractual statements.- Hiring suppliers: RFP elaboration, specification, qualifying, ranking and hiring. Product Manager- Initial concept: product functionalities, design, wireframes and user experience. - Technical solution: requirements’ specification to coordinate the deployment with developers, IT and network areas. - Operational flows: establishment of the operational flow since the pre sales until to the post sales, including accountancy and customer services. - Managing implementation: project management coordinating the schedule deadlines and activities. - Functional tests: product evaluation, performing tests to the pre launching. Growth- Inbound Marketing: launched the Vivo Mais Saúde portal, creating evergreen content for the site and social networks, strong work in SEO.- Marketing channels campaigns: sms, satpush, phone calls, voice message, invoice printing, e-mail marketing and display on Vivo’s website. - Digital marketing campaigns: segmenting target audience on Facebook Ads, Google AdWords, display, retargeting and content amplifiers.- P&L follow-up: results oriented and seeking re-adaptation of strategies focused on revenues with lower cost. Reporting to the executives the goals and roadmap of the product.

São Paulo E Região, Brasil

Attending the Service segment, I performed the following activities: elaborating technical and commercial solutions in Telephony, IT, Data Communication and Data Centers, driving the RFP process to contract equipment and services vendors. Developing projects on WAN networks as MPLS, Lan to Lan, VPN, Satellite, traffic shaping, QoS, rounting (BGP, OSPF), VoIP, IP Network, knowledging router, switch, firewall, load balancer, Data Center Hosting, IaaS, SaaS, storage, backup policies, servers, OS Linux, Windows. Presenting and defending the proposal to the customers strengthening our competitive advantages and clarifying doubts.In 2011 were submitted proposals totaling 270 Millions with a win rate of 22%, around 60 Millions in revenue.

São Paulo E Região, Brasil

Responsible for the evaluation and implementation of the functionalities in the cellular telephony network, analyzing the needs of the business's areas, collecting requisites, developing technical solutions, driving the RFP process and managing installations, homologation and activation.

São Paulo E Região, Brasil

Managing installation, operation & maintenance subcontractors teams. Project management, planning activities and deadlines for internal areas and suppliers.Coordinating installation activities, logistic set-up and homologation tests within the customers premisses.