Marcelo Sato Email and Phone Number
- Seasoned executive with 28 years of experience in product management, sales, marketing and business development in telecom industry, focused on wireless devices and value added services related areas.- Entrepreneur, who has demonstrated the ability to bring new products and services to the market, innovation, evaluate new business opportunities, define strategies and deliveries.- Proven track record of success on commercial launches of products and services, negotiation with customers and suppliers and training .- Ability to lead, build and inspire teams, with extensive experience in developing people and leading multicultural and multifunctional teams.- Change management oriented, having experienced different stages of transformation in the organizational environment, such as privatization and mergers.- MBA in Telecommunications Management from Ohio University/FGV (2001), BSc in Electrical Engineering from São Judas Tadeu University (1995).Specialties: - Product Management (handsets and special devices)- Go to Market (commercial launch and product managing)- Handset Portfolio Management (smartphone, tablets, messaging, feature phone and internet devices)- Project Management - New Products and Services Development- Business Development- Sales- People Management and Teambuilding
Payjoy
View- Website:
- payjoy.com
- Employees:
- 109
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Partnership Development LeadPayjoy Sep 2024 - PresentSão Paulo, São Paulo, Brasil
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Channel ManagerRealme Jan 2021 - Jul 2024São Paulo, Brasil- Structured the company's operation in Brazil, developing the main sales and distribution channels for smartphones and accessories (gadgets);- Responsible to structure all sales channels, including wholesale, operators and online (1P and 3P);- Smartphone and accessories portfolio management;- Developed strategic partnerships in Brazil;- As spokesperson and brand ambassador in Brazil, I participated in several product launches and interacted with the main press vehicles. -
Sales Product Development ManagerClaro Brasil Mar 2020 - Jan 2021São Paulo, Brasil- Structured the team responsible for the pipeline of handsets, cellular accessories and SIM Cards.- Responsible for expanding the project involving cellular accessories, with aggressive goals to increase capillarity and develop a new product portfolio. -
Marketing ManagerNextel Telecomunicações Oct 2013 - Mar 2020São Paulo Area, Brazil- Developed first 3G handset portfolio from Nextel, including main O&Ms from Brazil´s market (Samsung, Apple, LG, Motorola, Huawei and Sony), including 30 new devices in 1 year.- Developed all GTM (Go to Market) best practices to launch a new device, since roadmap definition, technical homologation, commercial launch and after sales management.- Coordinated innovative pipeline projects -
Sales ManagerGiesecke+Devrient May 2012 - Oct 2013São Paulo Area, BrazilAccount Executive for Telefonica Group (VIVO), Nextel, CTBC and MVNO´s. Responsible for managing a 20MM USD annual budget of SIM Cards sales and new business developer for NFC, LTE, M2M and VAS ecosystems -
Carrer TransitionDbm Sep 2011 - Feb 2012Carrier transition -
Go To Market ManagerVivo Mar 2008 - Aug 2011- Go to Market (commercial launch and product management) activity of the most important handsets from Vivo´s portfolio.- Responsible for iPhone 3G launch.- Structured the "Smartphone Team" - a end user support group.- Implemented product management by monitoring information (ARPU, MOU, Churn and Sales by model, commercial segmentation and operational system) and marketing actions.- Developed new channels to interact with customers (video tutorials, hotsites, social networks, special support groups, fairs, press releases).- Gave support to the development of new suppliers (handsets and SIM CARDS) by sharing the best practices for the commercial launch.- Conducted the first pre-sale at Vivo (iPhone 4).- Developed and coordinated the internal device´s homologation process.- Conducted marketing research activities to better design Smartphones, Tablets and special devices features.- Took part in the group that defined the company's sustainability policies. -
Technical Marketing ManagerVivo Feb 2006 - Feb 2008- Responsible for prospecting new business opportunities derived from technologies to be adopted by Vivo.- Acted as the interface between suppliers and Vivo to best comply with handsets specifications according to technology trends.- Structured several proofs of concept (VoIP, Fixed Mobile Convergence, DRM and NFC).- Conducted internal and external workshops to disseminate new technologies.
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Innovation ManagerVivo Oct 2003 - Jan 2006- New products and services prospection (3G Services, PTT, Ring Back Tones, SMS and Voice Mail Applications, International Roaming for CDMA/GSM).- Developed the first “Missed Calls” application (Vivo Avisa) in Brazil.- During my time as a Innovation Manager, Vivo was recognized as the most innovative mobile operator in LatAm.
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Applications Development ManagerVivo Mar 2003 - Sep 2003- Responsible for new applications development and testing processes.- Developed and coordinated internal testing process so as to certificate BREW applications launched by VIVO.
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Product And Services Development EngineerVivo Jan 1997 - Feb 2003- Responsible for new products and services technical development.- Coordinated the implementation of the CDMA digital network, as well the first company´s Value Added Services launch (Caller Id, SMS, Voice Mail, Wap).
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Product And Services Development EngineerVivo Jan 1997 - Jan 2002Responsible for the technical development of new products and services.Main accomplishment: Coordinated the implementation of the CDMA digital network, as well as the company´s first added value services launch (Caller Id, SMS, Voice Mail, Wap).
Marcelo Sato Skills
Marcelo Sato Education Details
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Telecommunications Management -
Electrical -
Telecommunications Management; Electrical Engineering
Frequently Asked Questions about Marcelo Sato
What company does Marcelo Sato work for?
Marcelo Sato works for Payjoy
What is Marcelo Sato's role at the current company?
Marcelo Sato's current role is Business Development | Sales | Product Development | Product Marketing | Channel Management | Partnerships | Go to Market.
What schools did Marcelo Sato attend?
Marcelo Sato attended Fundação Getulio Vargas / Fgv, Universidade São Judas Tadeu, Ohio University.
What skills is Marcelo Sato known for?
Marcelo Sato has skills like Mobile Devices, Product Management, Telecommunications, Strategy, Wireless, Vas, Gsm, Go To Market Strategy, Product Marketing, Mobile Communications, Management, Pre Sales.
Who are Marcelo Sato's colleagues?
Marcelo Sato's colleagues are Mayra Salguero Salazar, Dayana Arevalo, Nayely Zambrano, Erik Camilo Muñoz, María Fernanda Sepúlveda Colas, Khianny Jelissa Mendoza, Maritza Tello Cárdenas.
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Marcelo Hideo Sato
São Paulo, Sp -
Marcelo Sato
Business Advisor | Delivery Manager | Digital Transformation | Psmi | It Portfolio Manager | It Program Manager | Product Manager | It ManagerSão Paulo, Sp2chsinc.com, tcs.com
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