Marcelo Sato Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, Brasil

- Structured the company's operation in Brazil, developing the main sales and distribution channels for smartphones and accessories (gadgets);- Responsible to structure all sales channels, including wholesale, operators and online (1P and 3P);- Smartphone and accessories portfolio management;- Developed strategic partnerships in Brazil;- As spokesperson and brand ambassador in Brazil, I participated in several product launches and interacted with the main press vehicles.

São Paulo, Brasil

- Structured the team responsible for the pipeline of handsets, cellular accessories and SIM Cards.- Responsible for expanding the project involving cellular accessories, with aggressive goals to increase capillarity and develop a new product portfolio.

São Paulo Area, Brazil

- Developed first 3G handset portfolio from Nextel, including main O&Ms from Brazil´s market (Samsung, Apple, LG, Motorola, Huawei and Sony), including 30 new devices in 1 year.- Developed all GTM (Go to Market) best practices to launch a new device, since roadmap definition, technical homologation, commercial launch and after sales management.- Coordinated innovative pipeline projects

São Paulo Area, Brazil

Account Executive for Telefonica Group (VIVO), Nextel, CTBC and MVNO´s. Responsible for managing a 20MM USD annual budget of SIM Cards sales and new business developer for NFC, LTE, M2M and VAS ecosystems

Carrier transition

- Go to Market (commercial launch and product management) activity of the most important handsets from Vivo´s portfolio.- Responsible for iPhone 3G launch.- Structured the "Smartphone Team" - a end user support group.- Implemented product management by monitoring information (ARPU, MOU, Churn and Sales by model, commercial segmentation and operational system) and marketing actions.- Developed new channels to interact with customers (video tutorials, hotsites, social networks, special support groups, fairs, press releases).- Gave support to the development of new suppliers (handsets and SIM CARDS) by sharing the best practices for the commercial launch.- Conducted the first pre-sale at Vivo (iPhone 4).- Developed and coordinated the internal device´s homologation process.- Conducted marketing research activities to better design Smartphones, Tablets and special devices features.- Took part in the group that defined the company's sustainability policies.

- Responsible for prospecting new business opportunities derived from technologies to be adopted by Vivo.- Acted as the interface between suppliers and Vivo to best comply with handsets specifications according to technology trends.- Structured several proofs of concept (VoIP, Fixed Mobile Convergence, DRM and NFC).- Conducted internal and external workshops to disseminate new technologies.

- New products and services prospection (3G Services, PTT, Ring Back Tones, SMS and Voice Mail Applications, International Roaming for CDMA/GSM).- Developed the first “Missed Calls” application (Vivo Avisa) in Brazil.- During my time as a Innovation Manager, Vivo was recognized as the most innovative mobile operator in LatAm.

- Responsible for new applications development and testing processes.- Developed and coordinated internal testing process so as to certificate BREW applications launched by VIVO.

- Responsible for new products and services technical development.- Coordinated the implementation of the CDMA digital network, as well the first company´s Value Added Services launch (Caller Id, SMS, Voice Mail, Wap).

Responsible for the technical development of new products and services.Main accomplishment: Coordinated the implementation of the CDMA digital network, as well as the company´s first added value services launch (Caller Id, SMS, Voice Mail, Wap).

Mba, Telecommunications Management

Engineer, Electrical

Mba; Bsc, Telecommunications Management; Electrical Engineering