Marcel Rosa Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Collaboration with Product Managers to launch innovative products aligned with user needs and business goals, applying agile methodologies such as Scrum, Kanban, Lean UX, and Design Thinking.Responsible for UX/UI Design in the Copilot extensibility team, developing wireframes, high-fidelity prototypes, and navigation flows, optimizing advanced entity cards to improve usability and adaptability.Led the design and UX for MAC, creating scalable interfaces for Copilot management and deployment.Conducted heuristic evaluations and usability tests, identifying gaps and improvements, ensuring a user-centered and effective interaction design for all stakeholders.Implemented Design Systems and UX guidelines, ensuring visual consistency and efficiency across the platform.Key Achievements:- Heuristic evaluations in MVPs: Conducted detailed analyses in MVP scenarios with the Copilot extensibility team, ensuring strategic alignment with stakeholders and promoting product and user experience consistency.- Process Optimization: Implemented best documentation practices, significantly reducing touchpoints between Product Managers and Design, speeding up product launches, and enhancing operational efficiency.

Sao Paulo, Brazil

Design team Leadership to, design, create and develop new features, improvements and business fronts. Design team management, distributed in different squads of the company, to ensure the alignment of deliverables with product definitions and customer needs. Leadership of the Design chapter for individual development of designers, internal ceremonies and maintenance of tools and systems.Key Achievements:- Team Development and Culture: Increased professional development participation by 80% and improved team health by 15%, while creating a Design Chapter to foster effective feedback.- Alignment of Design and Business Strategy: Launched 5 initiatives that increased conversions by 15% and reduced design debt with 16 essential improvements.- Product Innovation: Delivered 5 new features and improvements through design thinking, prioritizing 3 key areas and prototyping new ideas with users every quarter.- User-Centered Research: Conducted 3 quarterly research studies, increasing stakeholder engagement by 50% and ensuring that 90% of design decisions were data-driven.

Responsible for the creation of new features and improvements in the company's product portfolio, ensuring that business requirements and customer needs were met. Documentation of features and improvements produced, including requirements and prototypes, to assist the engineering team. Monitoring and supporting the engineering team in the stages of development and validation of the features and improvements produced.Key Achievements:- Efficiency and Collaboration: Created a design system that reduced development time by 20% and decreased handoff iterations with developers by 25%, improving documentation and guidelines.- Usability and User Experience: Increased user satisfaction by 20% and reduced the execution time of key tasks by 30%, implementing 80% of the insights from 5 quarterly usability tests.

- Responsible for the creation of online and offline pieces for Marketing, such as social media posts, pieces for events, email marketing, websites and landing pages, internal and external presentation models, office design and support hubs. - Design of new screens and templates for products and features to compose the company's product portfolio.Key Achievements:- Branding Development: Created a visual identity and brand strategy that reflected the company's values, including visual elements and communication guidelines, strengthening public recognition and trust.- Cohesion and Consistency: Ensured communication consistency across all platforms, boosting the company's market presence and enhancing customer connection.

São Paulo, Brazil

Responsible for maintaining the quality and consistency of the visual identity of the SPEKX brand.Support to the sales team in the creation of sales kits, presentations, business proposals, sales folders and email marketing.Development, together with the Marketing department, of institutional presentations, folders, whitepapers, promotions, hotsites, blog, infographics and other graphic pieces.Support the engineering team in creating presentations, handouts, courses and other materials for training employees and partners.Follow up with suppliers, quality check of materials produced by third parties.

São Paulo, Brazil

Responsible for the development, implementation and maintenance of the company's visual identity. Support to the pedagogical team in the creation of ideas generated for video classes, exercises, tests and social networks. Trend research aimed at children/adolescents to increase conversion. Development and maintenance of content for social media platforms. Support the marketing team in creating institutional and sales presentations.

Support to the pedagogical team in the creation of ideas generated for video classes, exercises, tests and social networks. Participation in the creation of printed projects with the marketing team. Interior design projects for the office and common areas of the company.

Support to the Pedagogy, HR and IT areas in the creation of various graphic materials. Creation and maintenance of materials for online media, such as banners, emails, newsletters. Development and maintenance of hotsites for internal and external events. Assistance for the development of interactive classes. Participation in media planning and creation of marketing campaigns. Participation in the planning of internal marketing activities.

Executive Mba, Gerenciamento De Projetos

Especilização, Análise Do Comportamento Aplicada À Gestão De Desempenho

Master'S Degree, Interaction Design

Pós-Graduação Lato Sensu - Especialização, Ux/Ui

Bachelor'S Degree, Design