Key Brands/Clients including; LVMH, Kenny 'The Jet' Smith NBA x TNT All Star Weekend (2020), LiveNation, Spotify, LiveMe, Bevel Brands, JBL Audio, etcRoles Include, but not limited to: -Brand Development // Consumer Programming -Content // Influencer Strategy -Talent Management // Brand Partnerships -Experiential // Creative Production-Industry Speaking // Brand Consultant

As part of the co-founding team, my role has been integral in launching the brand; including, but not limited to National influencer programming; co-developed Mezz Talks, a monthly moderated series of curated conversations; content development & product placement along with identifying National partners and key allies to develop industry advocacy and overall normalization.

Key Brands/Clients: -PUMA Futbol: AC Milan & Dortmund BVB Collab Kit International Tour; Directed & Produced original content played inside stadiums; (2) OOH Media Murals-General Mills: Cascadian Farm - Honey Toasted Kernza Cereal LaunchIndustry Product Seeding, Sensorial Brand Launch, Environmentally Friendly Capsule Release-Corby's Sprit & Wine Limited (Pernod-Ricard; Toronto, CA): Integrated Brand Strategy, Content Direction, Brand Visual ID, Micro-Influencer Platform-CLIF Bar - Mojo Snack Chips: Leveraged relationships to broker brand partnerships including sales strategies with SXSW, Coachella, Mala Luna and 20+ bars/venues

As Director of Experiential Production, my responsibilities include managing the growth and development of the department, including overseeing a team of 6-8 core members; with remote offices in NYC and ATL (CHI - HQ).My direct report is the agency President, who brought me on to lead the reorganization of the department including identifying relevant and progressive team members to build out the team to deliver exceptional work and exceed expectations. Additional, tasks include to identify global partners with a proven track record; such as tech vendors, a network of lifestyle influencers and relevant talent while developing process improvements to optimize efficient and quality output.

Role includes managing a team of 7-10 FT team members, content strategy development, creative production including talent management, video/photographers, full-time/freelance employees, partnerships, vendor relations, in-studio logistics, budget management, program timing and onsite logistics.-Strategically work with Creative & Account Teams to create Award Winning Brand Activations -Leverage technology to amplify brand/consumer engagements -Produce top-notch experiential programming within approved budgets -Utilize relationships to maximize brand exposure

Creative Concept Developer - FreelanceResponsibilities include concept development for On-Premise programming, consumer engagement(s), brand activations, social amplification, and loyalty programming

Strategy & Brand Development, Content Implementation, Creative Concepting, Program/Project Budgeting, Oversee Activation Logistics, Talent/Vendor NegotiatingKey Clients/Projects:>Miller Fortune Product Launch:Influencer Ambassador Program including National Activations at NFL Super Bowl Weekend, NBA All-Star Weekend, SXSW & Gumball 3000 Road Rally; generated 5MM+ earned media impressions via influencers social media >Bacardi Flavors Presents the "South Beach Invitational" Celebrity Basketball TournamentCelebrity-driven basketball tour in partnership with E.B.C. (producers of Rucker Park basketball) celebrating the launch of Bacardi Mango Fusion>NISSAN BET Awards Sponsorship including in-booth consumer engagements to create awareness while reposition Nissan Rogue & Sentra to urban millennials; social chatter increased by 10% via experiential programming

Strategy & Brand Development, Content Implementation, Creative Concepting, Program/Project Budgeting, Oversee Activation Logistics, Talent/Vendor NegotiatingKey Clients/Projects:>Miller Fortune Product Launch:Influencer Ambassador Program including National Activations at NFL Super Bowl Weekend, NBA All-Star Weekend, SXSW & Gumball 3000 Road Rally; generated 5MM+ earned media impressions via influencers social media >Bacardi Flavors Presents the "South Beach Invitational" Celebrity Basketball TournamentCelebrity-driven basketball tour in partnership with E.B.C. (producers of Rucker Park basketball) celebrating the launch of Bacardi Mango Fusion>NISSAN BET Awards Sponsorship including in-booth consumer engagements to create awareness while reposition Nissan Rogue & Sentra to urban millennials; social chatter increased by 10% via experiential programming

Key Brands and Programs: ➢Bacardi Flavored Rum Nightlife Consumer Experience, Bacardi Flavor Xchange; 7-City Activation➢Coca-Cola Refresh Your Flow Tour featuring Lupe Fiasco; 5 Market Youth Program and Sampling Activation➢Sprite Green; Lifestyle Beverage, product launch, Tastemaker engagement & nightlife sponsorship (CHI & NYC) •Assisted to strategically develop the Sprite Green TM Network ➢Sprite Step Off; Nation’s 1st and largest Multi-Cultural Greek Step Competition; $1MM+ program prize pool➢NIKE SPARQ Youth Basketball Training and Development Program➢Developed & managed programs for additional clients including MillerCoors, NISSAN, Bacardi USA, Jordan Brand, American Family Insurance, Alberto-Culver, etc. •Overall responsibilities included: client management, program conception & strategy development, budget management, contract negotiations, hiring & training field and office staff, artists’ hospitality, venue production, décor, promotional plans, product sampling, event production, post event reporting, POS trafficking, ticket coordination and VIP services

➢Successfully Developed & Launched Zoom’s Active Family Network (Central Region) with over 100 “Media-Ready” Venues ➢Negotiated contracts with Clients including; Ala Carte Entertainment, Bortz Entertainment Group, Players’ Sport Group, etc.➢Established relationships with partner venues within 5 Central Markets (i.e.Bars/Restaurants, Family Entertainment Centers, etc)➢Accountable for accuracy of Media Placement and Promotions within Zoom partner venues including all 5 Networks ➢Facilitate Advertising campaigns for Fortune 500 Companies; brands including Proctor & Gamble, Disney, Target & JEEP USA ➢Interactively work with Sales, Operations, Traffic & Creative Departments to create and execute successful Promotions & Media Campaigns

Market Manager, Camel Amphitheater Program (CAP):➢Responsible for all Amphitheater events, sampling goals, organization and coordination of CAP events➢Effectively worked with CCP Program Manager to ensure that all CCP and CAP goals and objectives were met➢Execution manager for all events including set up and breakdown and logistical management➢Strategically recruited, trained and hired CAP Field Staff of 20+ employees➢Developed tactics for Reps to increase productivity and efficiency➢Accountable for accuracy and completion off all inventory reporting and post event trackingLead Market Manager, Winston Bar Program (WBP):➢Strategically recruited, trained and hired an entire new WBP Field Staff during 2002➢Negotiated 2002 contracting (allocated sponsorship funds) with approximately 40% of Venues participating in the WBP➢Implemented new strategies to establish Chicago as the number #1 Market (33 Markets):➢Oversaw Venue Associated Sales Program; sold 80 cartons per week vs. National average of 20 cartons per week ➢Successfully executed over 12,000 monthly consumer samples with a card per hour average of 10.5 vs. 8.5 Nationally➢Assisted with the National launch of Winston EVO Flask Packs-Evolved Smooth Blend of Super Premium Tobacco➢Coordinated and successfully executed more than 50 Winston Bar Programs Events during 2002

➢Tactically worked with Creative group; assisting with concepting themes, ideas & names for various integrated marketing programs➢Trafficked and managed Microsoft WebTV’s national holiday print campaign aimed to sell 200,000 units➢Maintained accurate financial status per project; including but not limited to, project budgets, estimates & invoices ➢Produced weekly status reports for current projects➢Responsible for daily internal communications between Account and Creative Teams