Marc Hummel Email & Phone Number

New York, Ny, Us

New York, Ny, Us

– Initiated paid advertising program to influence CardFlight‘s audience of payment industry professionals, current reseller clients, and sales reps– Led rebrand of CardFlight and SwipeSimple to align brand values of simplicity and ease-of-use with the company’s visual identity. Deliverables included launch of two websites, updated product collateral, and annual conference look and feel. – Designed and implemented new sales processes to establish more efficient collaboration between Sales and Marketing including email list building, reporting, and campaign management.

New York, Ny, Us

– Created communication framework for CardFlight’s four external core audiences, including multichannel promotion strategies– Developed and implemented new content strategy used across email, social media, and web 

New York, Ny, Us

Contribute to sales goals by creating engaging content that generates leads– Established new case study process to build persuasive YouVisit success stories across five target verticals.– Released 25 case studies in one year, which earned a conversion-to-demo rate of 20%– Wrote 17 emails (cold sales and trade show support) in one year which generated 69 leads and 18.68% open rate– Developed and wrote top-funnel ebooks designed to inform prospects about the practical business applications of virtual and augmented reality– Managed social media presence and developed content strategy for website relaunch

Dallas, Texas, Us

Sales enablement, trade show support, and inbound lead generation– Collaborated with data scientists and ecommerce analysts to write, manage, and develop strategy for the Ecommerce Quarterly report, which consistently delivered top-quality leads– Created multi-channel direct mail campaigns in coordination with demand-generation specialists and field marketers, one of which led to multiple deals worth a total of $250k– Created 1 ebook and/or white paper per quarter, designed to educate prospects and generate leads; managed process from concept to completion

West Chester, Pennsylvania, Us

Wrote promotional copy for web, email newsletters, and SEO initiatives– Collaborated with online marketing managers and editors to drive conversions via promotional copy for QVC.com, the #3 mass-merchant ecommerce site– Wrote the Quisine email newsletter, sent monthly to 200,000+ subscribers

Made t-shirts in a tiny apartment and sold them to people around the world for seven years while getting my undergrad degree. Ran everything including order fulfillment, customer service, website, advertising, vendor relations, promo ideas, production, retail management, etc.For more, visit http://marchummel.com/bm

Philadelphia, Pennsylvania, Us

Developed content for internal print newsletters, press releases, and more for Philadelphia's NPR affiliate

Philadelphia, Pa, Us

Tutored kids. Helped manage special events and fundraisers; organized and produced publishing projects; took a leadership role on new and existing projects; expanded the scope of the organization’s social media presence and on micro-volunteer websites.

Philadelphia, Pa, Us

Served as co-chair of Ethics on the executive board of AIGA, the professional association for design. Promoted sustainability and eco-friendly design by planning and implementing lectures, intimate community gatherings and other imaginative events. Initiated meetings, invented new projects, developed programming and contributed to the direction of an individual committee and the organization at large.

Mla: Communication Strategy, Research, And Design, Digital Communication And Media/Multimedia

Ba, English