Marcia (Marci) Sullivan Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

Lead strategic marketing and communications for the School of Arts and Sciences, the heart of Washington University where the expansive Liberal Arts curriculum touches every undergraduate student and is home to numerous graduate programs and centers of research. Direct and support the school's marketing and communications team to broaden A&S's global visibility, increase enrollment, and champion engagement and contributions from alumni, donors and friends.

St Louis, Missouri, United States

Developed and implemented strategic initiatives to research, cultivate, and build partnerships to sell workforce development programs for MaryvilleWORKS, offering a comprehensive and innovative higher education focused on student learning, and career outcomes and success.• Researched, networked, identified, and built a pipeline of potential clients by cultivating, maintaining, and strengthening relationships with influencers, stakeholders, and key decision-makers in the St. Louis business community.• Collaborated with subject matter experts and Learning Designers to create and provide market-relevant, customized asynchronous online learning solutions to upskill or reskill employees based on business strategy and desired business outcomes.• Assessed clients’ challenges/opportunities and offer solutions to upskill and reskill incumbent employees or talent pipeline.

St Louis, Missouri, United States

Recruited and relocated by University President into a newly created role to develop and lead a new division.• Served as a member of the President’s cabinet on strategic planning and direction and established a new division within the university to integrate all institutional marketing and communications, creating a compelling and consistent institutional voice.• Hired, trained, mentored, developed and evaluated a team of twelve.• Oversaw all branding, messaging, marketing, advertising and sponsorships to strengthen the Maryville brand, increase its visibility and reputation; served as the university’s primary media spokesperson.• Led and implemented a rebranding campaign within six months; conducted market research on current perceptions of Maryville, performed audit of all visual and narrative messages, and worked with graphic design firm to develop new brand architecture, visual identity, and message matrix; centralized and integrated all cross-division marketing and communications efforts.

Santa Fe, New Mexico, United States

Provided overall leadership to ensure attainment of mission and development of strategic plan for future stability and growth at a private Catholic junior/senior high school serving a diverse enrollment of 700 students.• Led a team of 75 faculty and staff with six direct reports.• Reported directly to the Board of Trustees and served as senior administrator with direct responsibility for strategic planning, academic affairs, financial management, facility maintenance, fundraising, marketing, and enrollment.• Served as the primary role model for students and staff and primary liaison with Archdiocese and faith community of Santa Fe and articulated and promoted the school’s Catholic Lasallian identity.

Santa Fe, New Mexico, United States

Provided interim leadership upon unexpected resignation of the president as a direct report to the Board of Trustees.• Oversaw communications, finance, enrollment, and staffing; worked with Principal and Finance Manager on new school budget, renewed faculty contracts, created enrollment management strategy, and began new fundraising initiatives.

Santa Fe, New Mexico, United States

Led the implementation of the 150th anniversary celebration with the President, Board of Trustees and volunteers.• Wrote marketing and communications plan for anniversary year and gala that was adopted and implemented.

Santa Fe, New Mexico, United States

Promoted as a direct report to President to oversee day-to-day operations of major departments and communications strategy for a small, independent, liberal arts college that offered a wide range of well-respected art programs.• Provided leadership, direction, and management of communications, marketing, public relations, human resources, IT, plant and facilities, security, and campus events as a member of the senior leadership team and president’s cabinet.• Developed and managed a budget of $4.4 million and directly supervised a staff of five with responsibility for 60 faculty and staff.• Managed financial resources and crisis communications during the institution’s financial exigency and ultimate closure following decades of financial mismanagement.

Santa Fe, New Mexico, United States

Hired to support recruitment and oversee website and promoted to direct fundraising and P.R./Communications initiatives.• Developed an annual, comprehensive marketing and public relations plan in alignment with college’s strategic direction and created a fundraising plan to assist the president in attaining advancement goals.• Restructured department and oversaw a team of seven professionals including Donor Research Director, Stewardship Director, Director of Alumni Relations, Major Gifts Officer, Graphic Designer, Magazine Editor and an Administrative Assistant. • Raised $2.6M in restricted and unrestricted gifts from alumni, donors, foundations, corporations, and government agencies.

Santa Fe, New Mexico, United States

Developed and implemented fundraising strategy including annual giving, membership, admission, and merchandising programs for a dynamic contemporary art museum for the production and presentation of artistic and curatorial innovation.• Led and directed a four-person team of professionals managing public relations, gifts, grant writing, and web development.• Directed an annual fundraising campaign which successfully raised $2.4 million in earned and contributed revenue.

Austin, Texas, United States

Directed government and corporate affairs advocacy strategy and efforts in 14 western states to influence legislative policy agenda for a business unit of Altria (formerly Philip Morris) that assists with corporate mergers & divestitures, strategic planning, and policy objectives.• Ensured optimal positioning for Altria Group and its operating companies (Kraft Foods & Philip Morris USA) by supporting lobbyists and operating centers by convening community stakeholders, making strategic grants important in the communities where the company's employees lived and worked.• Drove external stakeholder engagement and optimized coalitions to support legislative and business objectives; influenced policy through participation in associations in key markets and execution of email and call campaigns to legislators.• Served as member of corporate speaker’s bureau and regularly presented to 20 regional business organizations.

New York, New York, United States

Developed corporate giving strategy and managed grantmaking for cultural, environmental, domestic violence, and educational charitable programs in alignment with corporate and operating company priorities. • Managed portfolio of more than 30 nonprofit grant recipients across various focus areas, stewarded relationships, tracked and reported on grant outcomes.• Activated employee involvement in charitable organizations in key locations strengthening the company's community presence and engagement. • Established relationships and directed a $7 million print advertising, marketing, and PR campaign to increase awareness of community partners (primarily nonprofit arts organizations) issues and events while elevating Altria’s visibility.• Served as strategic team member for Philip Morris’ $150 million advertising and direct mail repositioning campaign.