Márcio Cassinelli Email & Phone Number

State Of São Paulo, Brazil

Brazil

São Paulo

Preparation and application of marketing plans based on market potential by strategic culture, region, sales representative, analysis of competitors, market share, share of distributors in the market, analysis of the main competitors, preparation of “SWOT Analysis”, establishment of actions budget necessary, implementation and evaluation of the results obtained. Reporting to the National Marketing Manager.• I developed technical training and sales arguments for the portfolio, working on the main crops of interest (Cereals, Fruits and Vegetables, Citrus, Coffee and Sugarcane), as well as developing communication materials, distribution and correct positioning by the internal team and distributors.• I worked in partnership with the Commercial Manager in managing the area of activity, selection and distribution of sales representatives, customer segmentation, implementation and management of incentive plans for product flow(rebate) in the main distributor customers.• I participated in the main events in the sector (Expocitros, Hortitec, Agrishow, ANDAV, etc.), presenting demonstration fields of the portfolio and maintaining relationships with the main consultants in each product segment.• I carried out the business plan annually, using as a tool the main market research, monthly price surveys of competitors, supply of feedbacks of the market by internal teams and those of distributor and producer customers.• I carried out dissemination and internal and customer training for the purchase and use of the digital tool, agriculture based on the use of satellites to generate different maps, integrated with precision agriculture, argumentation on its applicability and attention to feedback of users.

Goiás State, Brazil

• I started work in the southwest of Goiás (Rio Verde, Jataí, Chapadão-do-sul, among others) with the fungicide Difenoconazole, on soybeans, to control (Septoria, Cercospora, Oidium) in the vegetative period of soybeans (V4 - V6) which became a recommendation very important, with a return of at least 2 to 3 bags of soybeans per hectare and many areas above 4 to 6 bags/ha. This positioning was only taken much further by the company that holds the registration as a reference product on the market.• I participated in the development of the formulation, registration and launch of the fungicide based on Azoxystrobin + Tebuconazole. Initially with a different proportion of active ingredients than other ready-made mixtures with these chemical groups, which required the addition of more triazoles to the tank. The fungicide also surpassed the market leader (Trifloxystrobin + Tebuconazole) in controlling diseases in corn crops, always with excellent cost and benefit.• I participated in the launch and development of the Chlorothalonil-based fungicide to control soybean rust, being champions for 6 consecutive years in the Embrapa Network Trials for protective fungicides used alone and in mixtures with other active ingredients.• Market leader in the herbicide Paraquat, highest volume after the reference brand and Imidacloprid, one of the market leaders in its segment for isolated active ingredients.• I started working with the digital tool in the southwest of Goiás, prospecting clients, training internal and external teams. The project was very early, being presented to the market and undergoing constant improvements.• I carried out technical integration training for new internal and external employees, as well as technical assistants (TAs).

Brazil

• I actively participated in meetings to select new products candidate for registration.• I annually planned and implemented research plans, drafting protocols, contracting efficacy and residue studies for products in the formulation and registration development process, with interaction with influential researchers and consultants in the market.• Provided technical support and training to internal and external teams.• I participated in face-to-face meetings at the headquarters in Germany (Hamburg) to present the annual results, as well as visits to other countries, such as the USA, to share information and results obtained.• I participated in the development of prototypes in the laboratory and field, from the formulation development process to its launch after registration.• I was responsible for managing and responding to non-conformities of products in the field.

Campinas, Sp, Brazil

Responsible for operations within the experimental station and its team, maintenance of the development fields of seedlings originating in the “biofactory” through tissue culture. Reporting to the Technical Director. Leadership of 10 employees, reaching up to 40 people.• I managed the development of genetic materials fields, phases T1 to T3, from variety prototype to the selection of promising materials for new varieties.• I served the main Client Plants in the Region, as Grupo Santa Terezinha, I led the fields of seedlings and genetic materials in more advanced phases of selection and customization in different production environments.

Campinas, Sp, Brazil

Implementation of marketing strategies and actions with distributor clients and large groups, focusing on the development of the soy and cotton portfolio. Implementation and management of a seed treatment center.

Londrina, Pr, Brazil

Participation in national and international congresses with published works and launch of the insecticide Novaluron – Rimon. I was the representative at IRAC-BR and was part of CIBIO – Internal Biosafety Commission.

Rolândia, Pr, Brazil

Assistance to the farmers at the main crops: Soybean, Corn, Citrus, Coffee, Manioc, Pastures and others. Responsible to elaborate and submit financing projects to the oficial banks.

Mba Marketing And Business Management, Administration, Business And Marketing

• MBA – Marketing e Gestão de Negócios – Fundação Getúlio Vargas - FGV - Londrina - PR - 2003.

Agonomy, Agronomic Engeneer

Graduate at Agronomy Engeneer by Londrina State University