• 28-year career in Marketing and Portfolio Development of agrochemicals with a focus on sustainable growth in national and multinational companies.• Expertise in technical training and sales arguments, leading teams in engaging in agrochemical sales and growing new projects such as Digital Agriculture and responding to product non-conformities.• Competence in coordinating the team of commercial representatives in the adoption of marketing strategies, relationships with distributors, producers, researchers and consultants in the agro market.• Experience in budget management, preparation of business and marketing plans, preparation of technical and product communication materials.• Knowledge in customer analysis and segmentation, implementation and management of product flow incentive plans(rebate) us distributors.• Ability to coordinate Research and Development of products from code, different phases of formulation development, efficacy and residue studies until launch.• Participation in major fairs and events with an emphasis on relationships with distributors, consultants in the area and producers, to promote the company's brand and its portfolio.• Active participation in meetings in Germany, visit to a research center in the USA to bring innovative results in Brazil.• Graduated in Agronomy with an MBA – Marketing and Business Management and Management Development Program.
Buscando Novos Desafios
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Gerente De Marketing | Produto | Desenvolvimento De Mercado | AgronegócioBuscando Novos DesafiosState Of São Paulo, Brazil
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Marketing Manager | Product Marketing | Market Development | AgrobusinessSearching For New Challenges Oct 2023 - PresentBrazil
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Regional Marketing Coordinator Southeast RegionHelm Do Brasil May 2008 - Feb 2023São PauloPreparation and application of marketing plans based on market potential by strategic culture, region, sales representative, analysis of competitors, market share, share of distributors in the market, analysis of the main competitors, preparation of “SWOT Analysis”, establishment of actions budget necessary, implementation and evaluation of the results obtained. Reporting to the National Marketing Manager.• I developed technical training and sales arguments for the portfolio, working on the main crops of interest (Cereals, Fruits and Vegetables, Citrus, Coffee and Sugarcane), as well as developing communication materials, distribution and correct positioning by the internal team and distributors.• I worked in partnership with the Commercial Manager in managing the area of activity, selection and distribution of sales representatives, customer segmentation, implementation and management of incentive plans for product flow(rebate) in the main distributor customers.• I participated in the main events in the sector (Expocitros, Hortitec, Agrishow, ANDAV, etc.), presenting demonstration fields of the portfolio and maintaining relationships with the main consultants in each product segment.• I carried out the business plan annually, using as a tool the main market research, monthly price surveys of competitors, supply of feedbacks of the market by internal teams and those of distributor and producer customers.• I carried out dissemination and internal and customer training for the purchase and use of the digital tool, agriculture based on the use of satellites to generate different maps, integrated with precision agriculture, argumentation on its applicability and attention to feedback of users. -
Regional Marketing Coordinator | Center And North RegionHelm Do Brasil Aug 2016 - Sep 2021Goiás State, Brazil• I started work in the southwest of Goiás (Rio Verde, Jataí, Chapadão-do-sul, among others) with the fungicide Difenoconazole, on soybeans, to control (Septoria, Cercospora, Oidium) in the vegetative period of soybeans (V4 - V6) which became a recommendation very important, with a return of at least 2 to 3 bags of soybeans per hectare and many areas above 4 to 6 bags/ha. This positioning was only taken much further by the company that holds the registration as a reference product on the market.• I participated in the development of the formulation, registration and launch of the fungicide based on Azoxystrobin + Tebuconazole. Initially with a different proportion of active ingredients than other ready-made mixtures with these chemical groups, which required the addition of more triazoles to the tank. The fungicide also surpassed the market leader (Trifloxystrobin + Tebuconazole) in controlling diseases in corn crops, always with excellent cost and benefit.• I participated in the launch and development of the Chlorothalonil-based fungicide to control soybean rust, being champions for 6 consecutive years in the Embrapa Network Trials for protective fungicides used alone and in mixtures with other active ingredients.• Market leader in the herbicide Paraquat, highest volume after the reference brand and Imidacloprid, one of the market leaders in its segment for isolated active ingredients.• I started working with the digital tool in the southwest of Goiás, prospecting clients, training internal and external teams. The project was very early, being presented to the market and undergoing constant improvements.• I carried out technical integration training for new internal and external employees, as well as technical assistants (TAs). -
Research And Development Of ProductsHelm Do Brazil May 2008 - Aug 2016Brazil• I actively participated in meetings to select new products candidate for registration.• I annually planned and implemented research plans, drafting protocols, contracting efficacy and residue studies for products in the formulation and registration development process, with interaction with influential researchers and consultants in the market.• Provided technical support and training to internal and external teams.• I participated in face-to-face meetings at the headquarters in Germany (Hamburg) to present the annual results, as well as visits to other countries, such as the USA, to share information and results obtained.• I participated in the development of prototypes in the laboratory and field, from the formulation development process to its launch after registration.• I was responsible for managing and responding to non-conformities of products in the field. -
Research Station ManagerCnaviallis S.A. Jul 2006 - Apr 2008Campinas, Sp, BrazilResponsible for operations within the experimental station and its team, maintenance of the development fields of seedlings originating in the “biofactory” through tissue culture. Reporting to the Technical Director. Leadership of 10 employees, reaching up to 40 people.• I managed the development of genetic materials fields, phases T1 to T3, from variety prototype to the selection of promising materials for new varieties.• I served the main Client Plants in the Region, as Grupo Santa Terezinha, I led the fields of seedlings and genetic materials in more advanced phases of selection and customization in different production environments. -
Market Development CoordinatorFmc Corporation Oct 2004 - Nov 2005Campinas, Sp, BrazilImplementation of marketing strategies and actions with distributor clients and large groups, focusing on the development of the soy and cotton portfolio. Implementation and management of a seed treatment center. -
Research And Development CoordinatorAdama Brazil May 1999 - Oct 2004Londrina, Pr, BrazilParticipation in national and international congresses with published works and launch of the insecticide Novaluron – Rimon. I was the representative at IRAC-BR and was part of CIBIO – Internal Biosafety Commission. -
AgronomistCorol - Agropec Cooperative Of Rolândia Jul 1996 - Apr 1999Rolândia, Pr, BrazilAssistance to the farmers at the main crops: Soybean, Corn, Citrus, Coffee, Manioc, Pastures and others. Responsible to elaborate and submit financing projects to the oficial banks.
Márcio Cassinelli Education Details
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Administration, Business And Marketing -
Uel - Londrina State UniversityAgronomic Engeneer
Frequently Asked Questions about Márcio Cassinelli
What company does Márcio Cassinelli work for?
Márcio Cassinelli works for Buscando Novos Desafios
What is Márcio Cassinelli's role at the current company?
Márcio Cassinelli's current role is Gerente de Marketing | Produto | Desenvolvimento de Mercado | Agronegócio.
What schools did Márcio Cassinelli attend?
Márcio Cassinelli attended Fundação Getúlio Vargas, Uel - Londrina State University.
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Márcio Cassinelli
Aluno Da Instituição De Ensino Uel - Universidade Estadual De LondrinaCampinas, Sp -
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