Marcio Arnecke

Marcio Arnecke Email and Phone Number

Global Marketing Executive | Driving Revenue Growth and Brand Excellence in B2B SaaS @ Droz
Marcio Arnecke's Location
San Francisco, California, United States, United States
About Marcio Arnecke

I am a seasoned global marketing executive with over 15 years of experience driving revenue growth, building high-performing teams, and scaling marketing functions for B2B SaaS companies. My expertise spans demand generation, product marketing, brand strategy, content, analytics, and marketing operations, with a proven track record of delivering measurable results across SMB, mid-market and enterprise segments.Throughout my career, I have successfully led marketing strategies that have contributed to significant ARR growth, from building the demand gen and operations team at Intercom, to scaling Zendesk from $40M to $1.5B, culminating in a successful IPO. I thrive at the intersection of data-driven decision-making and creative storytelling, consistently aligning marketing efforts with business objectives to deliver predictable and sustainable growth.

Marcio Arnecke's Current Company Details
Droz

Droz

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Global Marketing Executive | Driving Revenue Growth and Brand Excellence in B2B SaaS
Marcio Arnecke Work Experience Details
  • Droz
    Board Member
    Droz Aug 2024 - Present
    São Paulo, São Paulo, Br
    With hundreds of enterprise customers, including Brazil's largest retailers, Droz provides Brazil's leading chatbot solution.
  • Pipefy
    Angel Investor
    Pipefy Jan 2016 - Present
    San Francisco, California, Us
    Early angel investor at Pipefy, the no/low-code workflow management platform that enables businesses to design, automate, and optimize their processes without requiring extensive technical expertise.
  • Stenn
    Chief Marketing Officer
    Stenn Feb 2024 - Present
    London, Gb
    Stenn was a fintech company backed by Goldman Sachs, Citibank, HSBC, and other leading financial institutions, with over 250 employees and more than $200M in revenue.During my time there, I focused on building and scaling the global marketing function, encompassing demand generation, brand strategy, product marketing, content, operations, analytics, and BDR teams.In collaboration with sales, we implemented a predictable revenue engine driven by marketing-led inbound and outbound campaigns.
  • Intercom
    Vice President Global Marketing
    Intercom May 2021 - Feb 2024
    San Francisco, California, Us
    Built a growth team from scratch, including demand generation, web, paid media, content, operations and analytics, to support ambitious targets. Managed demand for both sales led and self-service.Additionally led mid-market and enterprise strategies, driving demand generation and outbound marketing campaigns to accelerate pipeline growth.Achieved measurable ROI on marketing-led initiatives, including a 5:1 ROAS.
  • Zendesk
    Vice President Of Marketing, Americas
    Zendesk Jun 2019 - May 2021
    San Francisco, California, Us
    Responsible for brand, product positioning, demand generation, events and GTM strategy in the US, Canada and Latin America.
  • Zendesk
    Senior Marketing Director, Americas
    Zendesk Nov 2017 - Jun 2019
    San Francisco, California, Us
    Responsible for brand positioning, lead generation, with strong focus on ENT and MM companies in the US, Canada and Latin America.
  • Zendesk
    Senior Marketing Director, Apac And Emea
    Zendesk May 2015 - Nov 2017
    San Francisco, California, Us
    Responsible for building Zendesk's marketing teams in EMEA and APAC. Focus on brand, product positioning and demand generation.
  • Zendesk
    Marketing Director, Latam
    Zendesk Jun 2014 - May 2015
    San Francisco, California, Us
  • Zendesk
    Marketing Manager, Latam
    Zendesk May 2013 - May 2014
    San Francisco, California, Us
    Responsable for the marketing and launching strategy of Zendesk in Brazil.Manage the organic grown of Zendesk in Latin America (focus in Brazil), by optimizing SEO and other relevant channels. Zendesk Brazil has seen a growth of over 200% in paying accounts in just over one year.Manage the online marketing efforts, which includes: content creation, email campaigns, paid advertisement, re-targetting, nurture program and others. Responsible for the strategy and execution of plans.Work with the in country PR agency, engaging with the media and managing opportunities.Manage events, bootcamps, group users and general customer engagement.
  • Wells Fargo
    Lead, Digital Marketing Strategy
    Wells Fargo Jun 2012 - Jun 2013
    San Francisco, California, Us
    Managed and created localized advertisement and marketing campaigns across product groups, which directly created over 100.000 new sales leads monthly. Responsible for segment marketing, regional marketing, customer appreciation, new customer acquisition and customer engagement. Managed weekly reports, data and presentations to senior managers.
  • Zazzle Inc.
    Marketing Manager, International Team Lead
    Zazzle Inc. Aug 2009 - Aug 2012
    Redwood City, Ca, Us
    Established Zazzle's presence in 16 international markets.Manage key markets and all international web development projects. Responsible for the launch of new products and services in the international domains. Collaborate with QA by reporting bugs, and ensuring that quality deliverables and requirements are met.Responsible for the editorial quality and delivery/supervision of proper content globalization. Collaborate with Engineering, Creative, Legal and Marketing teams, coordinating projects and providing technical documentation as needed.
  • Jpm Consultants
    Business And Marketing Associate
    Jpm Consultants Oct 2004 - May 2009
    Managed the office marketing and communication materials in Portuguese and English.Drafted project proposals and project scope. Provided market research support material.Utilized strong project management, communication, interpersonal and leadership skills in fast-paced environment.

Marcio Arnecke Skills

Atm Networks Marketing Management Leadership E Commerce Banking Customer Relations Web Content Management Online Marketing Digital Strategy Content Management User Experience Globalization Customer Retention Fortune 500 Localization Testing Graduate Level Customer Satisfaction Business Development Market Research Business Analysis Web Analytics Competitive Analysis Team Management International Marketing Digital Marketing Team Leadership Advertising European Markets Internationalization Seo Html Brazilian Portuguese Online Advertising Affiliate Marketing Web Project Management Product Management Omniture Website Localization Portuguese Email Marketing Sem Project Management Dual Citizenship Localization Marketing Strategy Analytics Multilingual Emea Internet Banking Spanish

Marcio Arnecke Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Business Administration
  • Golden Gate University
    Golden Gate University
    Marketing
  • Universidade Feevale
    Universidade Feevale
    Business Administration

Frequently Asked Questions about Marcio Arnecke

What company does Marcio Arnecke work for?

Marcio Arnecke works for Droz

What is Marcio Arnecke's role at the current company?

Marcio Arnecke's current role is Global Marketing Executive | Driving Revenue Growth and Brand Excellence in B2B SaaS.

What schools did Marcio Arnecke attend?

Marcio Arnecke attended Stanford University Graduate School Of Business, Golden Gate University, Universidade Feevale.

What skills is Marcio Arnecke known for?

Marcio Arnecke has skills like Atm Networks, Marketing Management, Leadership, E Commerce, Banking, Customer Relations, Web Content Management, Online Marketing, Digital Strategy, Content Management, User Experience, Globalization.

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