. Responsible for Door & Windows (Architectural Openings), Decorative Trims, Door Hardware, and Power Tools. Reporting to Head of Category and responsible for a team of 7 people. Responsible for building the largest 1P assortment of Doors & Windows, with over 10.000 SKUs, and over 40% of market share (ebit+neotrust). Executed a hunting/commercial strategy to more than double the active suppliers base, increasing product range and reducing freight cost and delivery time to customers. Responsible for planning and execution of digital merchandising strategy, to ease customer journey through on page product attributes selection and category filter strategy. Management of retail media performance campaigns (Google Ads and Marketplace Ads) and SEO strategy

. Report to the Category Director and responsible for a team of 5 people. Commercial Management of Hand Tools, Specialized Tools, and PPE categories. Responsible for driving national commercial strategy, layout, and assortment in 44 stores, with management of large team, including regional VPs, store directors and commercial managers.. Direct management and partnership with more than 50 suppliers. Management of KPIs (Sales, Margin, Stock, Rebates, NPS) of approximately 5 thousand SKUs 1P. Definition of commercial campaigns, planning and execution in the main seasonalities and events of the year (Father's Day, Black Friday and others). Development and execution of commercial strategy for e-commerce (1P and 3P). Development of national private label products, in partnership with major local industries and international projects in partnership with the Adeo group, with local customizationHighlights:. Revision and implementation of entire Hand Tools and PPE sections, focusing on the professional end user. Success cases with tile cutters, welding and measuring/laser tools. Sucessfull partnership with major industries (Bosch, DeWalt, Cortag, Marluvas, Tramontina, DVT and others). Management of PFF2 mask (and other PPE items) planning and purchases during the Covid period. Record sales on Father's Day 2021

Product Category Management - Powertools, Hand Tools and Auto parts and Accessories. Report to the Category Director. Responsible for managing the assortment, with approximately 4,000 items;. Achieved ~15% growth in the Tools line and ~25% growth in the Automotive Accessories line (2019x2018 comparison, same stores), with over 50% from new products;. Renewed approximately 20% of the mix, including national and imported suppliers;. Main results achieved through margin mix management and redesign of the accessories and complements proposal, making the store more effective for different construction professionals;. Redesigned the Automotive Accessories line by reviewing pricing strategy, demand planning, and added assortment;. Responsible for supplier management, campaign negotiations, and private label product development. Responsible for category planning, store layout, planograms, and commercial campaigns.

Categories - Door Hardware, PPEs, and Communication• Report to Category Director;• 35% sales growth and 45% profit growth for the Hardware and Smart Home lines (Same Store Sales);• Renewed and implemented approximately 40% of the product line;• Reduced business complexity by reducing the number of suppliers from over 80 to 50, and around 5.000 SKUs;• Developed a new marketing model and private label for the fasteners product line in collaboration with the supplier, resulting in over 30% sales growth, improved operations, and greater convenience for the consumer;• Implemented pricing strategies that increased turnover, reduced obsolete stock, and improved margins• Collaborated with the commercial operations team to implement new stores with 100% planogram, supply, display, and adequate inventory for sales;• Worked with the Supply team to reduce inventory, adjust and restrict purchases, increase availability, and reduce obsolete stock;• Collaborated with suppliers and the operations team to improve in-store cross-selling, resulting in increased sales turnover for impulse sales and increased average ticket size;• Provided ongoing training and communication with the sales and store operations team to monitor tactical actions to increase sales.

Area of Responsibility: LATAM. Report directly to CEO and Global Marketing Team. Turnaround of company's main product line, producing ~20% contribution margin improvement and effective bottom line gains.. Successfull development and launch of the BTS 60T (entry level floor spring) - in 12 months of sales already represents ~5% of Total Net Sales.. Responsible for product life cycle & portfolio management, pricing, cost reductions, & product development.. In charge for marketing & communication, PR, budget & supplier management.

Product management:. Report to the Product Marketing Manager. Management of company’s main product line (lock sets and architectural hardware), which represented about 60% total Net Sales.Expertise & Projects:. Development and launch of the ST1 Product line. Design and development of the Stainless Steel Lockset product line, 2013’s top seller and major growth vector in retail channel. . Product Portfolio management, life cycle analysis, P&L and KPI monitoring and inventory planning; . Coordination of product marketing activities (press releases, internet, catalogues, sales support material). Line up & review presentarions, client portfolio an product planogram orientation;. Product category management and merchandising guidelines;. Retirement of 50% of product line (from 15K to 9K SKUs);. Renew of retail packaging line, responsible of nearly 10% of general retail growth (2013vs2012);. Development of competitor Database and custom product pricing system.. Presentation of Roadshows and Workshops for architects and design students;. Responsible for the development of the products that represent 41% of the company innovation index – ASSA ABLOY is nº 78 at Forbes 2013 Innovation Ranking; Internacional Experience:. Reporting to the Americas Marketing Director. United States, 2012/08: Attended to a 2 day workshop at Babson College, Boston; . China, 2012/04: 20 days business trip for Project follow up, Supplier development and to attend to a major product Trade Show;. Chile, 2012/01: 1 week business trip to share Project and product management knowledge and acquire specific product know-how;. United States (2008-2010): 5 business trips, ranging from 20 to 30 days, for product design and development. Creation of a broad range of products, including a few Design and Innovation awarded ones.

. Report to Local Marketing Manager and to Americas Marketing Director. Presentation of product, design, innovation, sustainability and universal design related workshops for sales team and market influencers (architects and interior designers). International Product Development, with frequent traveling to U.S.. Product design for Brazilian and US market, for several companies under the ASSA ABLOY Group. Select brands include: Yale, Corbin Russwin, Sargent, Norton Door Closers, VingCard, Medeco, Graham Doors, Timelox and AdamsRite;. Worked on displaying the importance of product design and aesthetic values for driving innovation, and helped to develop The ASSA ABLOY Good Design Studio;. Collaboration with Mackenzie University in Innovation and Design workshops (open innovation);.Design Prizes: Best of Year 2010 - Interior Design Magazine; PIA 2011; Good Design 2010; SENAI-SP Design Excellence 2010; Good Design 2009; Idea Brasil 2010 (Finalist); Top Product Pick 2007 - Architectural Record Magazine; iFDesign 2005 (Finalist)

. Reporting to the Marketing Manager. Responsible for Product Development and Graphic Design

Product and Graphic Design Internship

. Product and graphic design internship;