Marc Kerkmeester Email & Phone Number

Amsterdam, Nh, Nl

Rotterdam, South Holland, Nl

Leading the Marketing and Customer Experience teams making electric driving accessible to everyone.

Eindhoven, North Brabant, Nl

Leading and building the global brand and marketing capabilities at Autarco, the 2011 Dutch founded, world's first and only all-in-one, single-brand, solar solution provider with an unique to the industry kWh guarantee resulting in a 5% higher solar power yield versus multi brand component solar systems. Responsible for the development, implementation and monitoring of the commercial B2B (direct to installers), B2B2C (partner) and B2C (home and business rooftop owner) strategies, branding, marketing functions, lead generation, market research, public relations, product marketing and go-to-market. Main objectives are to contribute to the overall growth of the company and to build a premium caregiver brand - making Autarco the most sought-after solar energy brand in the world.

Shenzhen, Guangdong, Cn

Marketing Director at Huawei Digital Power (Huawei’s sustainable energy business group) responsible for establishing the overall marketing capability for B2C and B2B, including all distributor and channel marketing activities for The Netherlands, Belgium, Ireland and Portugal. FusionSolar is global's leading brand integrating smart digital and power electronics technologies, producing and storing clean solar energy, enabling the necessary energy transition for a sustainable future within Residential, Commercial, Industrial, and Utility markets.

Amsterdam, Noord-Holland, Nl

Building a local relevant brand image, creating product awareness across multiple categories, driving consideration and conversion whilst maintaining customer trust and confidence in the brand. Embedding the brand in local culture by leading the B2C marketing function, responsible for strategy, budgeting, development and execution of the full 360 marketing plan in The Netherlands. Grow the business, delivering a broad scope of new product launches, events and CRM, influencer, partnership and promotional campaigns driving conversion across own D2C (Ecommerce, Store) and Key Accounts in close collaboration with the Sales teams. Key tasks & responsibilities• Setting & monitoring of brand, product and campaign KPI’s and ROI (ROAS)• Spokesperson, PR strategy, media relations and comms execution, including crisis comms• Media planning, buying, execution, optimization & analysis • Website and content management including eCommerce; Integration with Retail and Joint Marketing• Review and approval of all consumer facing communications across all touch points within the customer journey• Management of external agencies, including compliance management with internal audit, controls, finance & procurement regulations• Managing, stimulating, developing of team membersDirect reports: 6 Part of the Senior Leadership team, reporting into Country GM with dotted line into CMO

Struer, Dk

Setting the regional strategy, budget allocation, planning, execution and evaluation of regional and local marketing programs. Responsible for global brand consistency and go-to-market marketing alignment for local execution of advertising, PR, events, SoMe, digital, CRM and channel & trade marketing. Main objectives are market specific and include positioning the brand as luxury lifestyle, increasing brand awareness, developing selective retail presence, supporting product launches, improving the overall customer journey while driving conversion (sell-out) in close collaboration with the regional Sales teams. Direct reports: 5 (local in-country Marketing & PR managers)

Struer, Dk

Setup of global channel & trade marketing strategy and org structure. Responsible for global marketing development budget and the execution of branding, marketing and activation of local campaigns across the complete marketing mix within all channels of trade with over 500 owned mono-brand stores and 6000+ wholesale multi-brand retail and eCom platforms worldwide. Establishing the foundation for a brand-consistent omni-channel taxonomy from design and development of premium flagship retail stores to interior and fashion pop-up point-of-sales to outlet centers, and everything in between, aligning with the luxury lifestyle proposition of the brand; including defining the channel and product specific (interactive) digital and physical user experiences. Management and execution of global consumer and trade events, shows and exhibitions. Direct reports: 6 (total team of 15)

Santa Barbara, Ca, Us

Accountable for the development of strategic global retail marketing plans & programs, setting the brand and customer experience vision for physical retail as well as online. Responsible for the development of tactical plans to implement at regional and country level, and leading a group of creatives & marketing professionals in developing and executing marketing assets along the complete customer purchase journey to attract, educate, demonstrate and convert shoppers within selected retail environments, across divers classes of trade, both physical and online. Responsible for development and production of wholesale and e-commerce specific channel assets delivering: a globally consistent premium brand presence, a unique and compelling product experience, engaging interactive educational assets, conversion driven tools and promotional campaigns at all relevant customer touch points at retail and etail (excl. sonos.com) to drive awareness, purchase intent, household conversion, while simultaneously supporting new product, software and music partner launches. Direct reports: 4 (of which 3 in different remote offices abroad)

Santa Barbara, Ca, Us

Cross functional marketing management role, leading a team consisting of country marketing managers (for Netherlands, France, Scandinavia, Italy, Spain, Rest of EMEA) and the European channel marketing team, with the focus on the development of both the physical and digital wholesale retail channels whilst setting up local marketing capabilities within a fast growing, highly disruptive market at an organisation experiencing hyper growth. Responsible for 2nd tier country's strategic and tactical marketing plans, EMEA wide channel marketing & retail productivity programs (expanding distribution, claiming category footprint, driving brand awareness, developing & implementing new modular POS systems, introducing sales & store staff training tools, directing in-country field support and deployment of mystery shopping), plus business hand-over to new hired local marketing teams during 2012-2014. Direct reports: 5; indirect regional team of 30+

Santa Barbara, Ca, Us

Being the first hired marketeer in the start-up phase of the company’s European team (with local employee count of 10 when joining), I operated as as team-of-one in a general marketing role, developing and executing (retail & partner focused) marketing programs across Europe in close coop with PR, local country sales managers, distributors and wholesale retail partners (national chains, AV specialist & customer installers).Highly pragmatic role, with required hands-on mentality and ability to switch between strategic planning, keen budgeting and practical/tactical multi-disciplinary marketing execution. Direct report into MD of Sonos EMEA and the CMO at Santa Barbara office.

Us

Joined this Dutch start-up (Commodore International Corp. who licensed the iconic Commodore brand name and logo), a manufacturer of portable multi-media devices offering an embedded content portal for download and subscription based services, in its embryonic phase, where I was responsible for developing and implementation of the marketing strategy, online content portal/shop, the TV, video and music content acquisition and the marketing & sales of downloadable content and streaming subscriptions of the online distribution platform called 'CommodoreWorld'. Member of CIC’s management team; 3 direct reports.

Rotterdam, Zuid-Holland, Nl

Liaison in development of new business models, launch plans and coop campaigns of mobile services with local and global operating partners.. Marketing principle and project lead for strategy and product development of third party related services in the work field of P2P messaging, Communities, Entertainment, Gaming and Mobile TV (streaming, broadcasting).

Rotterdam, Zuid-Holland, Nl

Overall marketing responsible for the complete value chain of KPN’s mobile internet products & data services for the SoHo and B2C market (data subscription propositions); including product development, business planning, pricing, go-to-market strategy, market introductions, ATL and POS communications, after sales support and customer lifecycle management.

Rotterdam, Zuid-Holland, Nl

As part of the B2B marketing team I was responsible for generic marketing projects such as portfolio management, product/proposition development, conducting marketing research, developing ATL marketing campaigns, loyalty programs and product management. Responsible for introduction of large account premium texting services enabling SMS voting and billing, and the introduction of mobile pay services (portable credit card terminals).

Master’S Degree, Business Economics With Specialisation In Marketing Management

Digital Marketing Strategy & Social Media

Bachelor Of Science (Bs), Business Economics & Administration

High School