Marc Kerkmeester Email and Phone Number
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Creative, action oriented, result driven, seasoned marketing leader with strong business acumen and relationship building skills. Proven track record building brands, setting up and managing international marketing organizations and successfully launching campaigns, products, services and partnerships. Expertise within consumer and business-to-business environments in both start-up, scale-up, as well as established markets. Comfortable acting in fast paced, fast growing, entrepreneurial work environments.Passionate brand builder and marketing specialist, with more than 10 years of experience in managing multi-disciplinary locally and remotely operating marketing talent. Extensive experience in branding, customer journey and user experience development, physical and digital marketing activation, Ecommerce and retail execution and go-to-market planning.Strategic thinker and pragmatic problem solver with a hands-on mentality and a keen eye for detail.people person • honest • positive • committed • flexible • collaborative • perseverant • curious • open-minded • dedicated • analytical • easy-going • good sense of humor
Eneco Emobility Nederland
View- Website:
- eneco-emobility.com
- Employees:
- 138
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Marketing And Cx LeadEneco Emobility NederlandAmsterdam, Nh, Nl
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Marketing & Cx LeadEneco Emobility Nederland Sep 2024 - PresentRotterdam, South Holland, NlLeading the Marketing and Customer Experience teams making electric driving accessible to everyone.
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Brand & Marketing DirectorAutarco Jun 2023 - Sep 2024Eindhoven, North Brabant, NlLeading and building the global brand and marketing capabilities at Autarco, the 2011 Dutch founded, world's first and only all-in-one, single-brand, solar solution provider with an unique to the industry kWh guarantee resulting in a 5% higher solar power yield versus multi brand component solar systems. Responsible for the development, implementation and monitoring of the commercial B2B (direct to installers), B2B2C (partner) and B2C (home and business rooftop owner) strategies, branding, marketing functions, lead generation, market research, public relations, product marketing and go-to-market. Main objectives are to contribute to the overall growth of the company and to build a premium caregiver brand - making Autarco the most sought-after solar energy brand in the world. -
Marketing Director FusionsolarHuawei Oct 2022 - Jun 2023Shenzhen, Guangdong, CnMarketing Director at Huawei Digital Power (Huawei’s sustainable energy business group) responsible for establishing the overall marketing capability for B2C and B2B, including all distributor and channel marketing activities for The Netherlands, Belgium, Ireland and Portugal. FusionSolar is global's leading brand integrating smart digital and power electronics technologies, producing and storing clean solar energy, enabling the necessary energy transition for a sustainable future within Residential, Commercial, Industrial, and Utility markets. -
Marketing Director Consumer BusinessHuawei Nederland Apr 2019 - Jun 2023Amsterdam, Noord-Holland, NlBuilding a local relevant brand image, creating product awareness across multiple categories, driving consideration and conversion whilst maintaining customer trust and confidence in the brand. Embedding the brand in local culture by leading the B2C marketing function, responsible for strategy, budgeting, development and execution of the full 360 marketing plan in The Netherlands. Grow the business, delivering a broad scope of new product launches, events and CRM, influencer, partnership and promotional campaigns driving conversion across own D2C (Ecommerce, Store) and Key Accounts in close collaboration with the Sales teams. Key tasks & responsibilities• Setting & monitoring of brand, product and campaign KPI’s and ROI (ROAS)• Spokesperson, PR strategy, media relations and comms execution, including crisis comms• Media planning, buying, execution, optimization & analysis • Website and content management including eCommerce; Integration with Retail and Joint Marketing• Review and approval of all consumer facing communications across all touch points within the customer journey• Management of external agencies, including compliance management with internal audit, controls, finance & procurement regulations• Managing, stimulating, developing of team membersDirect reports: 6 Part of the Senior Leadership team, reporting into Country GM with dotted line into CMO -
Head Of Marketing South Europe & Benelux RegionBang & Olufsen Sep 2018 - Apr 2019Struer, DkSetting the regional strategy, budget allocation, planning, execution and evaluation of regional and local marketing programs. Responsible for global brand consistency and go-to-market marketing alignment for local execution of advertising, PR, events, SoMe, digital, CRM and channel & trade marketing. Main objectives are market specific and include positioning the brand as luxury lifestyle, increasing brand awareness, developing selective retail presence, supporting product launches, improving the overall customer journey while driving conversion (sell-out) in close collaboration with the regional Sales teams. Direct reports: 5 (local in-country Marketing & PR managers) -
Director Global Channel & Trade MarketingBang & Olufsen Dec 2017 - Sep 2018Struer, DkSetup of global channel & trade marketing strategy and org structure. Responsible for global marketing development budget and the execution of branding, marketing and activation of local campaigns across the complete marketing mix within all channels of trade with over 500 owned mono-brand stores and 6000+ wholesale multi-brand retail and eCom platforms worldwide. Establishing the foundation for a brand-consistent omni-channel taxonomy from design and development of premium flagship retail stores to interior and fashion pop-up point-of-sales to outlet centers, and everything in between, aligning with the luxury lifestyle proposition of the brand; including defining the channel and product specific (interactive) digital and physical user experiences. Management and execution of global consumer and trade events, shows and exhibitions. Direct reports: 6 (total team of 15)
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Head Global Retail Experience (Global Marketing)Sonos, Inc. Jan 2014 - Sep 2016Santa Barbara, Ca, UsAccountable for the development of strategic global retail marketing plans & programs, setting the brand and customer experience vision for physical retail as well as online. Responsible for the development of tactical plans to implement at regional and country level, and leading a group of creatives & marketing professionals in developing and executing marketing assets along the complete customer purchase journey to attract, educate, demonstrate and convert shoppers within selected retail environments, across divers classes of trade, both physical and online. Responsible for development and production of wholesale and e-commerce specific channel assets delivering: a globally consistent premium brand presence, a unique and compelling product experience, engaging interactive educational assets, conversion driven tools and promotional campaigns at all relevant customer touch points at retail and etail (excl. sonos.com) to drive awareness, purchase intent, household conversion, while simultaneously supporting new product, software and music partner launches. Direct reports: 4 (of which 3 in different remote offices abroad) -
Head Emea Country & Channel MarketingSonos, Inc. Sep 2010 - Dec 2013Santa Barbara, Ca, UsCross functional marketing management role, leading a team consisting of country marketing managers (for Netherlands, France, Scandinavia, Italy, Spain, Rest of EMEA) and the European channel marketing team, with the focus on the development of both the physical and digital wholesale retail channels whilst setting up local marketing capabilities within a fast growing, highly disruptive market at an organisation experiencing hyper growth. Responsible for 2nd tier country's strategic and tactical marketing plans, EMEA wide channel marketing & retail productivity programs (expanding distribution, claiming category footprint, driving brand awareness, developing & implementing new modular POS systems, introducing sales & store staff training tools, directing in-country field support and deployment of mystery shopping), plus business hand-over to new hired local marketing teams during 2012-2014. Direct reports: 5; indirect regional team of 30+
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Marketing Manager EmeaSonos, Inc. Jan 2008 - Aug 2010Santa Barbara, Ca, UsBeing the first hired marketeer in the start-up phase of the company’s European team (with local employee count of 10 when joining), I operated as as team-of-one in a general marketing role, developing and executing (retail & partner focused) marketing programs across Europe in close coop with PR, local country sales managers, distributors and wholesale retail partners (national chains, AV specialist & customer installers).Highly pragmatic role, with required hands-on mentality and ability to switch between strategic planning, keen budgeting and practical/tactical multi-disciplinary marketing execution. Direct report into MD of Sonos EMEA and the CMO at Santa Barbara office.
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Marketing Director Content & ServicesCommodore Nov 2006 - Jan 2008UsJoined this Dutch start-up (Commodore International Corp. who licensed the iconic Commodore brand name and logo), a manufacturer of portable multi-media devices offering an embedded content portal for download and subscription based services, in its embryonic phase, where I was responsible for developing and implementation of the marketing strategy, online content portal/shop, the TV, video and music content acquisition and the marketing & sales of downloadable content and streaming subscriptions of the online distribution platform called 'CommodoreWorld'. Member of CIC’s management team; 3 direct reports. -
Senior Manager New Business Development & Marketing - Content HouseKpn Mobile Mar 2005 - Nov 2006Rotterdam, Zuid-Holland, NlLiaison in development of new business models, launch plans and coop campaigns of mobile services with local and global operating partners.. Marketing principle and project lead for strategy and product development of third party related services in the work field of P2P messaging, Communities, Entertainment, Gaming and Mobile TV (streaming, broadcasting). -
Senior Marketing Manager - Mobile InternetKpn Mobile Jan 2003 - Mar 2005Rotterdam, Zuid-Holland, NlOverall marketing responsible for the complete value chain of KPN’s mobile internet products & data services for the SoHo and B2C market (data subscription propositions); including product development, business planning, pricing, go-to-market strategy, market introductions, ATL and POS communications, after sales support and customer lifecycle management.
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Marketing Manager - Kpn Mobile Business MarketKpn Mobile Feb 2000 - Jan 2003Rotterdam, Zuid-Holland, NlAs part of the B2B marketing team I was responsible for generic marketing projects such as portfolio management, product/proposition development, conducting marketing research, developing ATL marketing campaigns, loyalty programs and product management. Responsible for introduction of large account premium texting services enabling SMS voting and billing, and the introduction of mobile pay services (portable credit card terminals).
Marc Kerkmeester Skills
Marc Kerkmeester Education Details
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University Of AmsterdamBusiness Economics With Specialisation In Marketing Management -
Nyenrode Business UniversityDigital Marketing Strategy & Social Media
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Hu University Of Applied Sciences Utrecht (Hogeschool Utrecht)Business Economics & Administration
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Pre-University, Higher And Secondary EducationsHigh School
Frequently Asked Questions about Marc Kerkmeester
What company does Marc Kerkmeester work for?
Marc Kerkmeester works for Eneco Emobility Nederland
What is Marc Kerkmeester's role at the current company?
Marc Kerkmeester's current role is Marketing and CX Lead.
What is Marc Kerkmeester's email address?
Marc Kerkmeester's email address is ma****@****ter.net
What is Marc Kerkmeester's direct phone number?
Marc Kerkmeester's direct phone number is +180596*****
What schools did Marc Kerkmeester attend?
Marc Kerkmeester attended University Of Amsterdam, Nyenrode Business University, Hu University Of Applied Sciences Utrecht (Hogeschool Utrecht), Pre-University, Higher And Secondary Educations.
What skills is Marc Kerkmeester known for?
Marc Kerkmeester has skills like Product Marketing, Marketing Management, B2b, Marketing Strategy, New Business Development, Mobile Devices, Marketing, Product Management, Business Development, Marketing Communications, Consumer Electronics, Business Strategy.
Who are Marc Kerkmeester's colleagues?
Marc Kerkmeester's colleagues are Matiska Miedema, Marco Vermeij, Thibaud Descoins, Kjeld Linsen, Stefan Wellerdieck, Nathalia Gangadin, Roel Kuijpers.
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