Marco Mancini Email & Phone Number

Bordeaux, Fr

Bordeaux, Fr

Bordeaux, Nouvelle-Aquitaine, France

As the leader responsible for marketing @ Sherpany, my role consists of directing, overseeing and ensuring the success of our marketing strategy and tactics. This involves strong analytical skills, decision-making, cross-functional coordination (especially with sales in our B2B environment), operational knowledge and improvements, and, of course, strong marketing skills.

Bordeaux, Nouvelle-Aquitaine, France

Leading a team of highly skilled marketeers. Our and my scope includes:1. Website Ownership: We are in charge of implementing changes on the website and setting up all processes that can enable this efficiently. This includes managing all website stakeholders and work streams.2. Website CRO: Conversion Rate Optimisation and experimentation are at the core of what our team does, and this is the methodology by which we implement website changes, as well as get the most out of This is also the avenue from which we are able to share crucial data to improve conversion rates in workflows organisation-wide.3. PPC Campaigns: An essential component of our strategy is to create demand and generate leads via digital channels, including linkedin, google ads (search & display), Bing, Xing and more. Our campaign strategy includes multiple parallel tactics that include Account Based Marketing Campaigns, Nurturing Campaigns, Expansion Campaigns for existing accounts, and more.4. Lead Nurturing, Scoring & Marketing Automation: In order to best enable the above tactic, we set up and manage the lead nurturing & scoring systems as well as the handover process to sales when thresholds are hit.5. Reporting & CRM Management: I work closely with our tech & analytics teams as well as in an independent manner to set up reports and dashboards we need in order to monitor our performance. Tools I use include Salesforce, Hubspot, Google Data Studio, Google Analytics, and Tableau (the latter being a recent addition to our setup).6. Strategic Analysis, KPI and Goal Setting: As the lead, I perform annual in depth strategic analyses to help build the tactical setup for the entire marketing team and am directly responsible for breaking that down into KPIs, OKRs and goals.This is just a sneak peek -- hit me up to find out more! Always up for a chat.

Bordeaux, Nouvelle-Aquitaine, France

As the Senior Growth Hacker or Manager at Sherpany, my role consisted primarily of:1. Bringing my expert knowledge in channels (Google Ads Paid + Display, LinkedIn, Facebook, Twitter, TikTok), markets, formats, etc. to the table to ensure the correct tactical choices at the correct time for reaching Sherpany's audience.2. Managing the strategic implementation of Sherpany's growth marketing strategy3. Streamlining the operational structure in our CRM and building funnels in close collaboration with multiple other teams4. Managing agencies charged with a variety of different support tasks including a paid search and Google display marketing agency

Berlin, Allemagne

- B2B PPC campaign creation on various channels including LinkedIn and Facebook for the French European markets (France, Belgium, Switzerland)- Channel testing for budget optimization- Lead Nurturing campaign design, setup and maintenance on Mailchimp, Pardot and other tools- Marketing automation and CRM integration- French-English content writing, translation and review- Top-to-bottom funnel optimization- Implemented sub 5-minute lead response time- Close cooperation with sales, customer success, operations and more

Montreal, Canada Area

Performance, content and e-mail marketing:-Audience engagement strategy implementation and maintenance-Performance and E-Mail marketing engagement campaigns for captive audience (+300% engagement over one year)-Content creation (Videos, banners, images, articles)-Partnership building with universities (USC), customers and other stakeholders in North America-Working with municipalities and other GIS expert communities

GIS Coding, Project Management, Public Speaking, Project Innovation, Field Data Collection, Community Partnership Building, Community Building, Training

Independent translation work (from French to English) for a variety of organizations.

Pointe-Claire, Qc, Canada

- Worked on developing the municipality's Site Integration and Architectural Integration Program, with the goal of preserving the city's architecturally significant areas

Purchase Orders, Contacting Customers, Flight Reservations, Translation

Sales, Customer Support, Department Cleaning

Bachelor'S Degree, Urban Planning Specialization

Diplôme D'Études Collégiales, Social Sciences