Marco Aspaas Email & Phone Number

Vancouver, Wa, Us

Camas, Washington, United States

Senior Google Ads Manager | August 2017 - PresentResponsible for creating and optimizing Google ad campaigns for lead generation. I utilize various tools and techniques to analyze campaigns and measure for areas of improvement, like Google Analytics, Tag Manager and Looker Studio. I am well-versed in SEO principles, experienced in using Google Ads and other paid digital platforms, and am able to collaborate with marketing teams to develop effective strategies and deliver results.•Google Ads Manager: Results-driven with 7 years optimizing Google Ads for increased lead conversions and revenue growth. •Communication: Skilled in communicating results and strategic insights for informed decision-making among internal teams and clients. •Management: Proficient in leading strategy development and execution for 160+ monthly lead generation campaigns nationwide, ensuring client success and satisfaction.•Manage, optimize, and measure paid advertising campaigns, with emphasis onGoogle Ads.•Manage 120+ clients in the healthcare professional services industry across the UnitedStates utilizing monthly ad spend budget ($80K-$90K).•Restructured agency campaign accounts into Google MCC sub-accounts for improved scalability, reporting, billing and campaign management.•Experience with keyword research, budget allocation, bidding strategies, and conversion analysis for ad campaigns.SEO/Content Specialist | March 2017 - September 2019•Established SEO principles and guidelines for packages to better serve our members.•Implemented site structuring strategies, SEO execution, content direction and client-side reporting.•Mentored colleagues transitioning into SEO specialist roles.•Ensure consistency, accuracy and compliance with required search engine marketing standards.

Washougal, Washington

Design and develop custom websites on the WordPress platform through regular client communication, working with them to understand the scope of the project.•Optimize website load times, schema, titles, headings, alt tags, content, images and meta descriptions for local SEO search keywords and link building opportunities.•Strong understanding of user experience (UX) principles and website optimization techniques.•Ensure consistency, accuracy and compliance with required search engine marketing standards.•Regularly check rankings, review analytics, site performance metrics and update client websites to latest search engine optimization standards.

Vancouver, Wa

Marketing Specialist and Web Designer for small businesses who want to create and establish a company presence on the internet. I consult clients for SEO improvements. I can create a website for your business with both a mobile-friendly website and a standard site enjoys a distinct advantage over businesses that do not have a mobile site. Google, Yahoo!, Bing, Yellow Pages and other search engines and directories rank mobile-optimized businesses higher than their competition.Email Marketing - Social Media Marketing•Create content, produce material and schedule auto-responder email marketing and social media campaigns.•Troubleshoot, test, analyze metrics and determine appropriate direction of marketing campaigns.•Social Media Platform Integration; Facebook, Twitter, Youtube, Pinterest, Instagram.•Created email marketing content automation sequences; AWeber, GetResponse, MailChimp.

• Supporting association clients with website and graphic design work. • Supporting clients and staff with general IT and support.• Managing other web, IT, and design projects as they arise.

Vancouver,Wa

•Work collaboratively with Marketing and Legal Department to ensure projects are completed successfully on-time and within specifications.•Design and creates computer-based, web-based or multimedia-based layout, graphics, animation, video, sound and/or content for use in presentations and other electronic media.•Ensures consistency, accuracy and compliance with required standards. •Maintained internal posting of policies, forms and related data as provided.•Troubleshoot, test, analyze and determine appropriate solutions for complex system issues.

Vancouver, Washington

•Act as lead web developer / designer for customized client websites using Word Press platform. •Collaborate with sales representatives to gain clear understanding of customer requirements, ideas, branding, functionality, and goals. •Train international and U.S.-based clients on how to use new websites and content management systems. •Work collaboratively with sales representatives to ensure projects are completed successfully on-time within client specifications.

Acted as key company point person overseeing point-of-sale stock inventory and monitoring orders. Supervised e-store; edited items and pricing from back end of site, processed orders, and set up email blasts as principal e-Marketing coordinator.E-Commerce•Managed all information content of website store, regularly making updates of pages and addition of links to and from the site.•Monitored the e-store; edit items and pricing on back end of site, processed orders, set up email blasts.•Managed the point-of-sale materials process and pricing from wholesaler to warehouse to retailer and customer.•Regularly updated product content on website store and information links to and from the site.

Developed company sales collateral including developing compelling graphics and enticing copy. Created and distributed marketing materials including monthly sales catalog and sales sheets. Updated materials monthly for sales representatives making calls out in field.

Sw Washington

Responsible for coordinating and implementing supplier programs for brand promotions, on-premise advertising and placement incentives including menus, event promo posters, sales sheets. Managing national account relationships, indentify consumer trends and brand building opportunities in key on/off-premise accounts, develop and implement on-premise marketing promotions, distribute point-of-sale materials, and the hiring and training of promotional sales staff.

Fine Arts, Media Authoring & Informatics

Business, Finance, Marketing