Leading sales, marketing, commercial and operations team for Solgar and Pure Encapsulations

Responsible for Pure Encapsulations business in Italy. Main objective is to set up the business and the team with the goal of making Pure Encapsulations becoming a reference premium brand in Italy within the vitamins and minerals supplements market.Main responsibility is to lead the “Pure” team in order to engage customers in the journey, to build a solid business plan to creare a strong brand and to generate demand.

Main responsibility: lead and develop the Category and Channel strategy in the Italian market for the following brand: Nescafè Dolcegusto capsules, Nesquik, Nescafè, Orzoro and Condensed Milk. Main activities: establish winning commercial propositions, define priority channels for each product line and create tailored Category Channel Plans , ensure strong agreement with Sales, define the in-store vision of success, lead the integrated commercial plan process to ensure alignment to the key growth opportunities and action plans, lead, develop and accelerate the Shopper focus, turning Shopper Insight into actionable in-store solutions. Direct report to Executive Manager. Management of a team of 4 people.

Management of a network of 9 direct Sell out Specialist + 3 agents covering 800 point of sales in the modern distribution (Geographical Area: Piemonte, Val D'Aosta, Liguria, Toscana, Umbria, Sardegna). Main activities: setting objectives, leading negotiation process, ensure achievement of targets, ensure the right execution of the Channel Category plans at the Point of sales, coach, motivate and develop the sales team. Multicategory management: Buitoni Chilled and Frozen, Ice Cream and Confectionary.

Responsible to manage Hyper and Super channel in Florence, Siena and Pistoia Area. Main activities: manage local promotion, responsible for the sell in of the most important confectionary activities (Christmas, Valentines’ day, Eastern), ensure the right implementation of assortment, space, placement and promotion in line with central agreements. Decline and implement marketing activities in the point of sales. Multicategory management: Buitoni Chilled and Frozen, Ice Cream and Confectionary.

Main responsibility is to train, coach and assess European markets on Goal Alignment principles and methodologies. Areas of responsibility: Business Units and Sales. Goal Alignment is a set of practices to align on business objectives at all organization levels focusing on execution excellence to ensure sustainable and profitable growth.

Responsible for Buitoni chilled and frozen dough range products. Leading new brand identity and strategic positioning of the range. Responsible for marketing plans, media/communication strategy and new product development, launch and marketing mix definition. Collaborate on a daily basis with Trade Marketing, R&D, Marketing Intelligence, and International Strategic Business Unit for product innovation and renovation projects, consumer promotions and brand strategy. Responsible of P&L for the product range.

NPD strategy and execution, development and implementation of media/communication campaign, brand positioning strategy, consumer promotions, packaging design and price positioning analysis.Market and consumer data analysis.

Sales data analysis and competition benchmarking, supported a network of point of sales managers, development of P.O.P. material and implementation. Development and execution of trade marketing activities for Buitoni products. Daily relation with other functions: marketing, supply chain and finance.