Marco Rosa is a professional in their field. They is proficient in German and Spanish. Colleagues describe them as "Marco is a powerhouse when it comes to marketing and communications. We worked together when I was Director of Brand Management for the National Women's Soccer League and he was a valued partner. Even if we weren't directly together on a project, Marco always stepped in to be a sounding board or offer his support. In fact, he is a rainmaker who seamlessly works behind the scenes to make things happen. Marco is also quite savvy with the media, politicians, financiers, and executives of all levels. He is a master at cultivating relationships and treats everyone with respect, from the CEO to interns that report to him. He also understands the value of how communications strategy should be built to ultimately drive the bottom line. I highly recommend Marco Rosa." and "Aside from being a very skilled strategic marketing and communications professional, Marco is a true modern Renaissance man. His extensive knowledge of arts, music, film, sports, cuisine and pop culture, combined with his high proficiency in five languages is truly impressive. Mix in his experience working in high-profile sports and entertainment environments and you have a marketing and communications leader who will thrive in almost any industry. "
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Marketing And Communications ManagerThread Capital Jul 2021 - Nov 2023Raleigh, North Carolina, United States• Developed internal and external messaging and created long-term communications strategy for Community Development Financial Institution (CDFI)• Led the expansion of digital marketing efforts, resulting in a 65% increase in email engagement, a 10% monthly growth in web users, and a doubling of social media presence within 18 months.• Developed and executed a comprehensive marketing communications strategy, enhancing brand visibility and product promotion, while ensuring alignment with regulatory requirements.• Directed media relations and crafted strategic communications for executive speeches and interviews, contributing to increased brand recognition and placement in notable publications.• Launched innovative financial products and initiatives, generating awareness through targeted marketing campaigns and fostering strategic partnerships to support underserved communities.• Created and managed all content for print and digital, including press releases, social media, web content, one-page collateral, and impact report
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Director Of CommunicationsNorth Carolina Football Club May 2016 - Nov 2019Cary, North Carolina, United States• Directed media relations, securing coverage in prestigious national publications and managing the narrative around significant organizational milestones and community outreach programs.• Drove a 25% annual increase in social media engagement, while providing strategic counsel to executive leadership and overseeing a team dedicated to communications and digital content.• Formulated and executed a comprehensive communications strategy, integrating both internal and external messaging to align with organizational objectives and enhance brand visibility.• Orchestrated the launch of major brand initiatives, including a rebrand and the introduction of new teams, leveraging multimedia channels to amplify reach and engagement. -
Gm - PartnerCave 1912 Wine Bar And Shop Mar 2015 - May 2016Raleigh, North Carolina, United States• Established and implemented operational procedures that facilitated the seamless launch of a restaurant business, overseeing workflow planning and business development.• Directed daily operations, which included recruiting, training, and supervising both front-of-house and kitchen teams, ensuring high standards of service and efficiency.• Developed and executed marketing strategies, including event organization and social media engagement, to enhance customer retention and drive business profitability.
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Marketing And Communications ManagerMajor League Lacrosse Dec 2012 - Dec 2014Boston, Massachusetts, United States• Directed marketing and media initiatives spanning print, online, video, tradeshows, and social media, achieving a 30% increase in social engagement annually.• Developed comprehensive national marketing strategies, leading to the successful launch of two franchises and the rebranding of another, while maintaining brand consistency across all teams.• Managed a team of 10, coordinating cross-functional efforts in media planning and partnership management, including collaboration with CBS Sports Network for national broadcasts. -
Communications ManagerColumbus Crew Sep 2010 - Dec 2012Columbus, Ohio, United States• Oversaw the production of a weekly half-hour television program, ensuring consistent and accurate representation of organizational developments and enhancing media relations for leadership, coaching staff, and athletes.• Maintained effective crisis communication strategies and fostered strong relationships with pivotal community and communication partners to uphold the organization's integrity and public image. -
Director Of CommunicationsCarolina Railhawks Fc Mar 2007 - Sep 2010• Developed a comprehensive communications strategy to introduce a professional soccer franchise to the Triangle area market.• Managed and cultivated media relations, enhancing the organization's visibility and reputation regionally and nationally.• Directed the creation and editorial process of the team's inaugural website, ensuring effective online presence and alignment with broader marketing objectives.
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Assistant GeneralmanagerCarolina Ale House 2004 - 2005Cary, North Carolina, United States• Oversaw daily operations and provided leadership to a team of 50+ staff members at Carolina Ale House, ensuring exceptional customer service while managing inventory, optimizing staff performance, and driving sales growth.
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Outreach CoordinatorJewish Guild For The Blind Oct 2002 - Apr 2004New York, New York, United States• Kept constituents, volunteers, and donors connected with regular emails, and print newsletters.• Maintained communication and provided services for managed care division members.• Organized several trade show events showcasing the Guild and its initiatives.• Prioritized, organized, and implemented initiatives and projects as directed.
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Community LiaisonCity Of New York, Office Of The Public Advocate Jan 2002 - Oct 2002New York, New York, United States• Developed and managed a comprehensive public relations and media communications campaign for NYC Public Advocate Betsy Gotbaum, in concert with press officer.• Cultivated relationships with local media and community stakeholders.• Ensured the Public Advocate messaging was carried out in key constituencies.
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Community LiaisonNew York City Office Of The Public Advocate 2001 - 2002New York, New York, United States• Served as primary liaison and representative for all campaign finance-related activities.• Ensured all campaign contributions were compliant with NYC Campaign Finance Board.• Organized several fundraisers for up to 500 people from selecting venues to organizing logistics and staffing.• Accompanied candidate on community outreach visits.
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International PromotionsBmg Ariola Spa Sep 1989 - Jul 1993Milan, Lombardy, Italy• Created collaborative programs pertaining to branding of established international artists .• Developed, maintained, implement and executed a comprehensive record launch plans for major label artists.
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Marco Rosa
Seds-Usa Board Of Directors | Project Manager, Systems Engineer | Blackstone Launchpad Bridge Venture Fellow | Strategic LeadershipUnited States -
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