Responsible to lead the creation of "KANI Distribuidora" as a new business unit to develop new brands and categories with high potential for the Holding. Also, ensure the business continuity of our Key Brand "DON PEDRO" across the channels through the development of direct Customers as well as through our Distributor DIPO to Traditional Channel. During this time, I successfully delivered volume targets growing +5% vs PY, also I led the negotiation with strategic partners to include new products to the KANI´s portfolio (i.e: Campbell´s, Medora Snacks and Ecobreeze)

I was responsible for the business units of Costa Rica and Panama and my contributions to the business were: •Create, design and implement the new “Route to Market” model for CR, managing to reduce, within a period of 2 years, the cost of distribution per thousand cigarettes sold to 1/3 of the cost (-40%) of any other cluster market. •Implement a contingency plan in PA, to recover the operation after a market disruption due to the bankruptcy of the distributor. The result is a more balanced and less risky “Route to Market”. •As a consequence of a more efficient operating model, I focused on the organization to meet the market opportunities that led to sales growth of + 3%, increasing the market share by + 1.5pp in CR. PA grew + 4% and I recovered + 1pp of market share. •Additionally, I successfully led the migration process from the local DERBY® brand to the international CHESTERFIELD® brand, managing to retain the 90% consumer base under the plan.

This role allowed me to create the Modern Trade and Customer Development department in CAM, achieving: • CAGR of the period +9%, Channel sales mix of 25% (+11pp vs 2011). • Promotional budget execution on 100%, no over or under spend. • I successfully led at least 55 negotiations processes to switch “On Premise” Customer from PepsiCo to The Coca Cola Products.

• Leader of the Joint Business Planning process (JBP) to standardized our portfolio across Central America, regarding a simple way of working to handle the demand planning process to ensure the Customer Fill Rate ≥95% and reduce out of stocks at POS ≤5%. All these processes allowed me to deliver +19% in annual sales. • I led a multifunctional process to ship the P&G products from our warehouses in Mexico to the distribution center in Walmart Costa Rica. This project brought a lot of efficiencies in the supply chain and also helped us to fix issues related with out of stocks and Customer fill rate. • Finally, I led the implementation of the EDLP Model within Walmart, allowed me reduced the current investment in -1.5pp vs prior model.

Responsible for the commercial department in CR as well as the back office and legal, my key contributions were: • Designing and implementation of the “route to market” for Traditional and Modern Trade, achieving efficiencies to reduce our cost of serve and increase sales. • This allow CR became the #1 sales growing Country in Central America with +16% of sales growth, reaching historical record market shares in the most important categories for P&G

My key contributions in this role were: • Implementation of the visibility program in Traditional Trade to reach +13,000 POS (historical record) • Definition of a new process to have a joint promotional planning (Customer-Distributor-P&G) to increase sales in +15% annually. • I led the renegotiation process of the merchandisers and demo girls Agency in CR regarding a cost reduction of -10%.

• Responsible to lead the Independent Supermarket Channel through the alignment and execution of our commercial strategy to winning at the point of sale. During this role I successfully deliver high double-digit growth in this segment bringing +22% CAGR.