What used to be in or on the ground is now floating above our heads in the form of CO2. The linear economy not only consumes fossil energy sources but also destroys materials in the long term so that they are no longer usable for us... Thus, in my daily work, I would like to turn to the root causes of the problem instead of optimising the linear economic system by fighting the symptoms at best. Instead of issuing bans and commandments, I would like to get other people to realise independently and thus enable a sustainable impact. I am convinced that ambitious companies will increasingly take responsibility for the products and services they produce and no longer pass this on to consumers. As a consequence, I would like to accompany companies on their way to more circularity.