As the Data Engineer and Earned Media Data Team Lead at Better Collective, our team plays a crucial role in managing all data-related requests. Our primary responsibilities encompass maintaining continuous data availability and ensuring precise data transformations while overseeing all data orchestration processes. In addition, we harness advanced AI and Machine Learning techniques to conceptualize and execute Data PR Projects, which are subsequently disseminated through major media outlets, enhancing our data-driven narrative.Furthermore, our team is responsible for creating comprehensive reports and conducting in-depth analyses of our Media Placements data. This multifaceted approach guarantees that our data is not only available but also maximally valuable for our organization's operations and external communications.

As a Data Engineer at Better Collective, I'm harnessing the power of Python to craft a data infrastructure that's second to none. By acquiring, transforming, and analyzing datasets, I'm turning raw data into actionable insights that drive business success. I'm always on the hunt for new and innovative ways to validate data and develop analysis tools that make sense. And when it comes to showcasing key performance indicators and metrics, I'm all about creating eye-catching BI dashboards that bring the numbers to life.

As a Data Analyst, I utilized my Python skills to gather data from various sources, analyzed, transformed, and presented compelling data stories published on prominent media outlets. Proficient in SQL for data extraction from relational databases and experienced in building interactive dashboards with Tableau and Looker. Driving insights and storytelling through data.

As a Freelance Data Analyst, I had the privilege of collaborating with diverse clients spanning various industries. My role revolved around deeply comprehending their unique business objectives, enabling me to leverage complex data analysis to empower them with informed decision-making. Additionally, I specialized in crafting insightful reports for my clients, harnessing the capabilities of Looker Studio to deliver data-driven solutions. To ensure data completeness and accuracy, I frequently employed a range of web scraping techniques, gathering the essential information requested to facilitate data-informed strategies. This experience allowed me to hone my skills in data analysis, client communication, and leveraging cutting-edge tools to drive business success.