Marco Basile Email & Phone Number

Milan, IT

Milan / Florence

Milan, Lombardy, Italy

• Definition of commercial strategies for the digital agency;
• Acquisition of new customers and development of integrated projects;
• Development and consolidation of strategic partnerships with digital agencies and clients;
• Launch and commercial development of the Eyewear spin-off brand 2COOL | www.2cool.it

Milano, Lombardia, Italia

Milan, Lombardy, Italy

• Creation of a Drive-in Cinema format, designed to boost turnover of the Food Courts and increase visits to shopping centres after Covid-19 lockdowns;
• Activation of primary shopping centers with over 100 events held in all Italy;
• Involvement of over 25 companies in sponsorship and advertising activities within the events;
• Results: up to +200% of visits and +150% of the revenues of the Food Courts in participating shopping centers vs. weeks post lockdown reopening.www.cinemadrivein.it

Milan / Florence

• Responsibility for all distribution channels of truffle-based products, both B2B (HoReCa) and B2C (direct stores and owned restaurants);
• Scouting, activation and development of several strategic clients worldwide;
• Opening of new B2B markets: China, Singapore, Vietnam, Mexico;
• Development and opening of 4 directly managed concept stores: Milan, Turin, Fidenza, London;
• Marketing plan, budgeting and KPIs supervision for restaurants property;
• Scouting for new business opportunities through organization and presence at fairs and events.

Roma, Italia

• Maintained projects’ pipeline and tracked development progress against objectives
• Concept definition
• Business Plan and Budget assessment
• Marketing Plan
• Recruiting
• Training

Milano, Italia

• Development of marketing plans and development of new commercial partnerships;
• Target planning and KPIs supervision of the 11 sales outlets of the Group;
• Supervision of the offer and visual merchandising of the various sales formats;
• Direct management of the launch of the “VYta Enoteca Regionale del Lazio” concept.

Milano, Italia

• Support in the drafting of business plans and strategic plans;
• Assistance to partners and franchisees for the launch of new products and the execution of marketing activities.

Londra, Regno Unito

• Responsible for in-store sales force management and reach turnover targets;
• Operations, CRM and visual merchandising activities;
• Training of sales personnel;
• Oversaw the launch of the Carnaby Street flagship store.

Londra, Regno Unito

• Sales manager of Giorgio Armani store;
• Best seller award for achieving a conversion rate of sales of 19% with an average purchase of 1.7 items per customer.

Kiev, Ukraine

• Market research for the creation of an Italian dairy in Ukraine;
• Preliminary set up activity: search for suppliers, plants and distributors;
• Business plan support.

Master Of Management In Food & Beverage

Activities and Societies: Class Representative for MFB 2016Executive Master of Management in Food & Beverage, taught entirely in English.

Master'S Degree, Trade Marketing And Commercial Strategies

Education record

Erasmus Exchange Program: Full accademic year at ISG University of Lisbon, focused on Business Administration and Marketing.

Awarded A Scholarship For A Portuguese Course

Bachelor Of Business Administration (B.B.A.), Business Administration