I help businesses grow solid brands using simple, personalised digital marketing strategies that seamlessly integrate and enhance their existing marketing plans. I am specialised in Facebook Products (Facebook, Instagram, Messenger, WhatsApp) for both local businesses and E-Commerces.I've managed more than €15 mln of Facebook ad spend.I work mainly as a freelancer or as a business partner & digital consultant.

Grays (turnover €60MM, NOPAT €3MM) is a Mauritian company that manages and distributes local & international brands in Mauritius. Grays is part of Terra Mauricia, one of Mauritius leading business groups.I have been in charge of leading Grays’ digital marketing for L’Occitane en Provence, MAC Cosmetics, Bourjois Paris, Lay’s, Doritos, Quaker Oats, Mentos and few other brands, including premium local wine shop chain 20/Vin.

In 2015, I wanted to capitalise on my previous failure, so I produced various online courses to help beginners to design professional mobile applications using Sketch. I marketed my courses leveraging online international platforms (udemy.com and similar ones) and YouTube.I managed to sell tens of thousands of courses. I received 5, 4-star ratings only.

In 2013, I studied mobile app & web design. I designed 2 mobile apps for iOS, which I developed in partnership with GoVisual, a premium app development studio based in Amsterdam.Frankly speaking, I was not enough experience to understand how complex it may be to properly launch and grow a serious mobile app (or any digital business), so I failed. And I lost lots of money. Despite this, it was an amazing experience that tremendously helped me to mature professionally.

- Led portfolio strategy for 2 global brands.- Responsible for innovation and upstream marketing for COVERGIRL and Max Factor, at global level, from initial concept through qualification and delivery to market.- Project management on a global scale, leading a multi-functional team through all aspects of the product innovation cycle from consumer, category and customer understanding to packaging design and development, supply chain and business financials & reporting.- Developed advertisement material and communication toolboxes in collaboration with best-in-class advertising agencies Leo Burnett London and GREY NYC.- Lead competitive intelligence for the Colour Cosmetics business unit.

- Designed and delivered best-in-class in-store launch and promo activities for Gucci, DG, Boss, Hugo and Lacoste brands, to win with shoppers and customers.- In-store optimisation, brand activation and below-the-line marketing across retailers' point of sales in Spain, Portugal & Andorra.- Designed and developed temporary in-store launch and promotional material in collaboration with local advertisement agencies.- Post launch data analysis, definition and implementation of corrective plans to achieve financial targets.

One-year two-country postgraduate business programme: Madrid, Spain and London, UK.General Management, Marketing and Finance as core subjects.Honours: Selected for 2 strategic consultancy projects at IATA UK and Procter & Gamble.

- I led every aspect of the production cycle, from raw material selection to production management & optimisation, from packaging development to product shipment.- I worked closely with international clients, mainly franchising businesses, to develop custom made products that helped them improve in-store operations and drive profitability.- I coordinated and supervised a team of 15 people.Bigatton Produzione is a family-owned business with international footprint, specialised in the production and distribution of semi-finished products for Italian gelato, pastry and chocolate-making. The company owns gelato and pastry-making schools in several international locations.