Marco Caballero Email and Phone Number

Head of LATAM territories in charge of market development through GTM and brand strategies. Responsible for P&L management.

Head of Sales for South LATAM countries. Managing business with distributors, representatives and direct customers and building brands strategies along with Marketing and Licensing teams for all territories.

Head of commercial area: Sales, Sales Admin (planning) and Trade Marketing. - Lead and develop high performance teams within a winning culture.- Full responsible for planning and executing Go to Market strategy in Chile considering Sales, Pricing, Channels, Portfolio, Margin as main KPIs. Main Achievements: - 3 consecutive years gaining market share and finally in 2020 Mattel stand as a #1 supplier in the market.- Ecom business doubled its size in key clients in one year consolidating as main channel distribution. - Subsidiary with engagement score above benchmark. Development, processes and clarity as main key drivers.

Sales team leader and responsible for commercial strategy of Mattel Chile, as well as the performance and development of KAM team. - “Best General Merchandise Supplier 2014-2015” Award (Walmart Chile).

Team leader and responsible for commercial strategy of supermarket channel in Chile. - For the first time supermarket channel becomes the number one channel of the company growing business 2X. Parallel Project: Cencosud Regional

Transferred to Chile to manage Walmart Chile account in its four different formats. - In 2013 WM grew GS 3X becoming the number one client and gaining SOM positioning Mattel as a leader in the account. Parallel project: Infant and preschool

GS growth 1.8X in 2011 and 2.2X in 2012 above total business. Parallel Project: Tracking OC.

Growth in 2010 (1.8X) made it possible to position the account as number 1 of the company.Parallel Project: Inventory Management.