I’m a sales and marketing professional with 25 years of experience in the IT industry, working for primary multinational vendors. I help customers achieve their objectives and solve their issues through personalized services and solutions.For more than 15 years I developed my Solutions Selling skills, managing Enterprise and Mid sized Customers, both directly and through the channel. I know how to "hunt" new customers, as well as retaining and developing existing ones.Currently at IDC, I am responsible for the relationship with some of the most important ICT Vendors and System Integrators in Italy, helping them to define their strategy, plan their Go-to-Market, develop their business and deliver effective lead generation campaigns, through IDC’s services portfolioThis role allowed me to:- Understand ICT Vendors’ and System Integrators’ business, needs, issues and processes.- Develop a relationship with many ICT vendors’ and System Integrators’ Marketing and Sales organizations.For 5 years as a Product Manager / Business Development Manager, I developed my product management skills, my marketing knowledge and my business planning capabilities. I was in charge of product selection, price positioning, Stock management, promotion launch and trade marketing planning activities.Excellent presentation skills, even in front of large audences.Good communication expertise and business acumen, crucial to deal with all levels of Customer's organization.Curious and passionate about innovation (at all levels: business, product, process, etc.) and digital transformation dynamics.I'm a musician, I love music of all kinds and I relax playing my guitar.