Marco Germani Email & Phone Number

Florence, Tuscany, Italy

Milano, Italia

In my role, I lead the regional insight generation process, crafting strategic narratives by merging customer insights, market data, and competitive intelligence. I oversee the dermatology Business Intelligence function, managing an annual budget of 1.5 million euros. My key collaborators include regional functional leaders in marketing, medical, and PRA, alongside local BI leaders and global counterparts. I'm committed to driving strategic excellence and cross-functional synergy to enhance our market position.

Florence/Milan

Reporting to the regional leader for Australia, Canada, and Europe, I oversee the "Market Research Insights" team in our Italian affiliate. My role involves defining and prioritizing business challenges, generating customer insights, and influencing key stakeholders (general manager, marketing, medical, and PRA/Access leaders) to enhance the customer experience.My team's efforts result in a multichannel communication strategy, strong brand development, and the implementation of satisfaction metrics tied to sales incentives. A major focus of my role is leading the transformation from a product-centric to a customer-focused organization, driving customer value at its core.

Florence/Milan, Italy

Responsible for strategy development and channel optimisation for a large Neuroscience brand plan at both the Italian and pan-European levels. Manage and coach a number of team members. Accountable for brand plan spend and demonstrating ROI.

In this role I managed the brand creating and delivering a multi-channel mix of programmes, exceeding cash sales plan in 2010. Gathered additional market insights for the larger brand, in order to further develop the Italian marketing strategy for 2011 and 2012.

In this role I brought past sales experience into the marketing team giving fresh eyes and a new point of view. Responsible for the business plan and the delivery of a multi-channel mix of promotional solutions.

In my role on the specialist psychiatry team, I honed my skills in sales, account management, business planning, presentations, and interpersonal interactions. This opportunity provided deep insights into clinician treatment decision drivers and the challenges within the National Health System. I proudly earned multiple Sales Recognition Awards.

Bachelor'S Degree, Cell Biology And Anatomy

High School, Scientific, High School/Secondary Diplomas And Certificates