Marco Goffi Email & Phone Number

Dubai, AE

• An American SaaS start-up enabling enterprises such as Amazon and Spotify to verify the identity of individuals and deliver gated marketing offers to high-value customer segments while mitigating fraud and minimizing.
• Uncovered and secured seven-figure cost reduction opportunities, pitching the ROI-positive business cases to the board of directors and orchestrating implementation of several streams of operational improvements.
• Identified three major growth opportunities by conducting comprehensive market research and strategic analyses, presenting recommendations to VPs and C-Level executives to inform strategic decision-making
• Realized a seven figures revenue opportunity by coordinating the launch of a new main product line, requiring the building and nurturing of relationships with tens of key international partners

Dubai, United Arab Emirates

• Highlights:
• Designed and set up multimillion-dollar payment operations for a Middle Eastern Government, resulting in a considerable boost to the financial industry and the country’s economy

London, England, United Kingdom

• An American SaaS start-up enabling enterprises such as Amazon and Spotify to verify the identity of individuals and deliver gated marketing offers to high-value customer segments while mitigating fraud and minimizing.
• Increased the team’s main Key Performance Indicator by 100% and saved more than $1m in costs by pioneering and implementing an innovative product feature, effort recognized with the "Employee of the Year 2021" award.
• Created multimillion-dollar opportunities by generating a prioritized international roadmap, interviewing prospects and existing customers, discovering product shortcomings, and gathering key requirements
• Orchestrated a major long-term strategic initiative to launch a new sales channel projected to more than double the company’s valuation, identifying technical gaps and anticipating product and operational needs

London, England, United Kingdom

• Highlights:
• Managed a seven-figure budget and a team of 12 developers to deliver a usage data collection system for the company's flagship products (100k Daily Active Users), unlocking visibility over critical business Key.
• Reduced development spending by over 20%, fostering data-driven product development by implementing and championing adoption of Product Intelligence tooling, integrating usage data in major operational processes.
• Decreased time required to access information by 30% and introduced competitive advantages by initiating a set of data science initiatives to enable usage-personas based marketing and product hyper-personalisation

London, England, United Kingdom

• Highlights:
• Produced savings of several full-time equivalent positions and benefits surpassing £2m by leading multiple end-to-end innovative data monetisation products, from scoping to usable Proof of Concepts
• Facilitated internal knowledge sharing among Barclays' data practitioners by heading the data science community of practice, responsible for organising internal and external-facing events with an average attendance.
• Developed the product vision of a digital product projected to return seven-figure subscription revenues and be used by over 100,000 users by adopting design sprint techniques, extensive market research and client.

London, England, United Kingdom

• Highlights:
• Created multiple six-figure sales opportunities and impacted multiple parts of the organisation by coordinating activities of a lead generation data monetisation project in an internal technical consultancy team
• Provided senior management visibility into Key Performance Indicators by delivering simple end-to-end productionisable data pipelines using programming languages and data analytics tools such as SQL, Python, Qlik Sense.

Ticino, Switzerland

• A Swiss-based business school providing professional courses to companies internationally, from Small-Medium Companies to Multi-Billion dollar enterprisesHighlights:
• Doubled the amount of training sign-ups in less than two months by managing the online presence of Huract, from online advertising to website development
• Generated more than 10 leads in Singapore in two months by setting up an online marketing plan to soft launch the business, resulting in an increased local brand awareness

Bergamo, Lombardy, Italy

• Highlights:
• Co-founded a no-profit start-up to inform hundreds of high school students on their educational opportunities, to shorten the gap with the professional world.
• Organised several events with local firms and global financial institutions, giving significant professional exposure to hundreds of students, an activity that has been recognised with city patronage.

London, Greater London, Regno Unito

Pedrengo, Lombardy, Italy

Pedrengo, Lombardy, Italy