Alexandra Marcoin-Karacsonyi, Mba

Alexandra Marcoin-Karacsonyi, Mba Email and Phone Number

IMD | Stanford MBA | Non-Executive Director | Strategy, Innovation & Transformation Advisor | Design thinking Expert | @ platinn
fribourg, switzerland
Alexandra Marcoin-Karacsonyi, Mba's Location
Geneva Metropolitan Area, Switzerland
Alexandra Marcoin-Karacsonyi, Mba's Contact Details

Alexandra Marcoin-Karacsonyi, Mba work email

Alexandra Marcoin-Karacsonyi, Mba personal email

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About Alexandra Marcoin-Karacsonyi, Mba

Recognized international business expertise, coupled with an innate analytical ability to associate ideas and grasp the overall perspective in complex environments.Left- and right-brain coordination and a customer-centric approach, delivering value from the onset in the areas of strategy, innovation, transformation and change management.Authentic leadership style, leveraging collective intelligence and fostering transparency, openness, agility and healthy critical thinking.Motto: “A problem well-stated is a problem half-solved.” (attributed to Charles Kettering)Began career as a strategy consultant at Bain & Company. After earning an MBA at Stanford University, was part of the corporate strategy team that reported directly to PepsiCo’s then CEO, Indra Nooyi. Worked as senior marketing manager on the team that launched PayPal in France in 2005.Over the past decade, coached over 1,500 mid- to senior-level executives for Stanford’s LEAD Executive Certificate, focusing on corporate innovation. Founded a boutique consultancy in 2015. As Managing Director, successfully serves high-profile clients, including Nestlé, La Mobilière, Syngenta, World Aquatics, the City of Geneva and the State of Geneva.Expertise recently recognized by the Harvard Business Review, with an appointment to the Advisory Council. Non-profit BOD experience, appearing on the EWOB list of 1,000 Board-Ready Women and currently finalizing an IMD Board Director Diploma.

Alexandra Marcoin-Karacsonyi, Mba's Current Company Details
platinn

Platinn

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IMD | Stanford MBA | Non-Executive Director | Strategy, Innovation & Transformation Advisor | Design thinking Expert |
fribourg, switzerland
Website:
platinn.ch
Employees:
35
Alexandra Marcoin-Karacsonyi, Mba Work Experience Details
  • Platinn
    Accredited Coach
    Platinn Sep 2024 - Present
    Geneva Metropolitan Area
    Accredited coach in Business Development and Innovation ("Affaires"). Specializing in business strategy, business innovation, value proposition design, product-market fit, human-centered innovation, business modelling, marketing strategy.
  • Elixir Consulting
    Founder And Managing Director
    Elixir Consulting Apr 2015 - Present
    Geneva Metropolitan Area
    Elixir Consulting is a boutique consultancy specializing in helping leaders, teams and organizations transition from state A to state B with the highest possible performance and the lowest human damage. Training, coaching and advisory in strategy, innovation, transformation and change management.
  • Stanford University Graduate School Of Business
    Course Facilitator (Contractor), Lead Executive Certificate
    Stanford University Graduate School Of Business Mar 2015 - Present
    Palo Alto, California, United States
    Continued Course Facilitator for the LEAD Executive Certificate since its launch in 2015. Working closely with Stanford GSB Professors David Kreps, William Barnett, Jesper Sorenson and Stefanos Zenios - among others - to help Executives from all over the world transform their organizations and innovate. Regularly facilitated topics:- Design Thinking- Disruption- Strategic Leadership- Employee Motivation
  • European Innovation Council And Smes Executive Agency (Eismea)
    Eic Coach
    European Innovation Council And Smes Executive Agency (Eismea) May 2021 - Present
    Brussels, Brussels Region, Belgium
    The EIC is Europe’s flagship innovation program to identify, develop and scale up breakthrough technologies and game changing innovations. With a budget of €10.1 billion, it supports break-thru innovations throughout the lifecycle from early stage research, to proof of concept, technology transfer, and the financing and scale up of start-ups and SMEs. EIC coaches provide advice to companies and projects both at the application stage and for maximising the impacts of EIC funding.
  • Mpd Partners
    Co-Founder, Sme Capital 1 Fund
    Mpd Partners Jan 2020 - Present
    Milan Area, Italy
    Investment opportunities, for open-minded Investors, based on an innovative and collaborative governance model. MPD Partners, the operator of the initiative, will perform a detailed and investment-driven screening activity, submitting the potential cases to the five members of the investment committee that will have the opportunity to provide their green light on technology development and SME investment.Great team of experienced and motivated co-founders.Ideal target: SME with M 3-5 €/CHF revenues, fragmented revenues, stable operating cash flow, depressed but not in restructuring phase.
  • M 800 € Private Equity Fund (Confidential)
    Senior Advisor
    M 800 € Private Equity Fund (Confidential) Nov 2018 - Present
    London, United Kingdom
    Senior Advisor for Switzerland, France and Belgium.Scouting of potential acquisition targets, preliminary analysis of financial statements and criteria matching the fund's strategy, and building of C-level contacts to start acquisition process.
  • Sonect
    Business Angel Investor
    Sonect Apr 2017 - Present
    Zürich Area, Switzerland
    www.sonect.netThe new way to access cash, for everyone and from everyone. Supported by PostFinance, Switzerland's largest retail bank.
  • Monito.Com
    Business Angel Investor
    Monito.Com Sep 2015 - Present
    Lausanne Area, Switzerland
    Monito (ex-Tawipay) is a comparison website for money transfer services and was awarded "Best Swiss FinTech Startup" in September 2015.
  • Heg
    "Business Decision" Adjunct Lecturer
    Heg Sep 2018 - Jun 2023
    Geneva Area, Switzerland
    "Business Decision" minor coordinator (International Business Management track) between 2019 and 2022. Design Thinking, Business Agility, Applied Business Analytics and Digital Transformation adjunct lecturer for the Bachelor and continuing studies programs.
  • Smartest Learning
    Board Advisor
    Smartest Learning Aug 2021 - Jan 2022
    Zurich, Switzerland
    Smartest Learning is a AI-based, Swiss-based ICT startup revolutionizing how teachers and lecturers deliver knowledge, and how pupils and student acquire it.
  • Swiss Agency For Development And Cooperation
    Innovation Coach, Humanitarian Innovation Exchange And Accelerator 2021
    Swiss Agency For Development And Cooperation May 2021 - Dec 2021
    Geneva-Lausanne Area, Switzerland
    The Humanitarian Innovation Exchange and Accelerator 2021 aims at supporting innovations that provide efficient responses to humanitarian emergencies. It is one of the practical instruments set up by Swiss Humanitarian Aid to save lives and alleviate suffering by protecting the interests of vulnerable population groups before, during, and after periods of conflict, crises, or natural disasters. Swiss Humanitarian Aid is active in the following sectors: reconstruction and rehabilitation of disaster-stricken areas, disaster-risk reduction, protection of vulnerable population groups, and emergency aid.
  • International Management School Geneva
    Lecturer, Mba Program
    International Management School Geneva Mar 2020 - Mar 2021
    Geneva, Switzerland
    The IMSG is an international business school offering a range of programs from Bachelor degrees to Executive and continuing education. It is part of the International Management Schools Group, which has three other campuses in Africa (Brazzaville in the Republic of Congo, Kinshasa and Pointe-Noire in the Democratic Republic of Congo). The IMSG puts a strong focus on professional skills, leadership and social responsibility.
  • Digitalswitzerland
    Business & Innovation Coach
    Digitalswitzerland Sep 2018 - Dec 2019
    Geneva Area, Switzerland
    Team Coach, digitalswitzerland challengedigitalswitzerland is a Swiss-wide and cross-industry association created from the shared vision of its more than 125 corporate members to strengthen the country’s position as a digital hub and to move Switzerland forward. Corporate Enablement is one of its 5 pilars, focusing on offering new and evolved solutions for corporate innovation, collaboration, intrapreneurship, acceleration and corporate venturing.
  • Ie Business School
    Design Thinking Facilitator, I2I Consulting Lab, Master In Management
    Ie Business School Dec 2017 - Dec 2018
    Madrid Area, Spain
    IE Business School is ranked #3 among European Business School (FT, 2017) and its Master in Management program is ranked #3 in the world (FT, 2017).Twice per year, the i2i Consulting Lab gathers over 150 Master in Management students for an intense 4-day learning and creativity seminar designed to solve a company's challenge by applying the Design Thinking methodology.In Dec. 2017, the session was sponsored by the L'Oreal Innovation team and the student teams came up with disruptive and insightful solutions to the following challenge : “How might L’Oréal reload styling while engaging millennials?”.
  • Migros Online
    E-Marketing Manager
    Migros Online Apr 2010 - Aug 2012
    Lausanne Area, Switzerland
    * MARKETING: website optimization in order to increase traffic and customer conversion; redesign of the SEM strategy allowing substantial budget savings at constant performance; management of online and offline promotional marketing; management of external agencies and providers.* BUSINESS DEVELOPMENT: setup and management of online and offline partnerships; definition of differentiated marketing strategies for the French- and German-speaking parts of Switzerland.
  • Paypal
    Senior Marketing Manager
    Paypal Feb 2005 - Dec 2007
    Paris, France
    Managing all aspects of Marketing for PayPal France: * STRATEGY: pricing definition, customer segmentation, etc.* OPERATIONAL MARKETING: site content and traffic, onsite and internet advertising, consumer promotions, offsite events, etc.* BUSINESS DEVELOPMENT: new product launch, merchant services business development, external for- and non-profit partnerships, etc.
  • L'Oreal
    Product Manager
    L'Oreal Jan 2004 - Feb 2005
    Paris, France
    * OPERATIONAL MARKETING: management of 3 product lines * BUSINESS DEVELOPMENT: launch of a new range of products thru selective distribution
  • Pepsico
    Associate - Corporate Strategy
    Pepsico Aug 2002 - Aug 2003
    Ny, Usa
    * STRATEGY: elaboration of the company's mid-term strategy * BUSINESS DEVELOPMENT: identification and development of new business platforms & channels* OPERATIONAL MARKETING: sales and marketing improvement
  • Bain&Company
    Strategy Consultant
    Bain&Company Aug 1997 - Mar 2000
    Munich, Germany
    STRATEGY CONSULTING FOCUSING ON CONSUMER GOODS AND RETAIL: * Acquisition strategy * Diversification strategy * Business sustainability & improvement

Alexandra Marcoin-Karacsonyi, Mba Skills

Strategy Business Strategy Business Development Marketing E Commerce Online Marketing Digital Marketing Design Thinking Start Ups Digital Strategy Customer Insight Lecturing University Teaching Startup Marketing Conference Organization Business Advisory New Business Development Events Organisation Competitive Analysis Multi Channel Marketing Due Diligence Business Networking Start Up Consulting Startup Development Early Stage Startups Writing Consulting Customer Relationship Management Management Leadership Business Innovation Change Management Management Consulting Crm Online Advertising Marketing Strategy Social Media Marketing Entrepreneurship

Alexandra Marcoin-Karacsonyi, Mba Education Details

Frequently Asked Questions about Alexandra Marcoin-Karacsonyi, Mba

What company does Alexandra Marcoin-Karacsonyi, Mba work for?

Alexandra Marcoin-Karacsonyi, Mba works for Platinn

What is Alexandra Marcoin-Karacsonyi, Mba's role at the current company?

Alexandra Marcoin-Karacsonyi, Mba's current role is IMD | Stanford MBA | Non-Executive Director | Strategy, Innovation & Transformation Advisor | Design thinking Expert |.

What is Alexandra Marcoin-Karacsonyi, Mba's email address?

Alexandra Marcoin-Karacsonyi, Mba's email address is al****@****shop.ch

What schools did Alexandra Marcoin-Karacsonyi, Mba attend?

Alexandra Marcoin-Karacsonyi, Mba attended Imd, Stanford Business School - Ca, Usa, Essec Business School, Imd.

What skills is Alexandra Marcoin-Karacsonyi, Mba known for?

Alexandra Marcoin-Karacsonyi, Mba has skills like Strategy, Business Strategy, Business Development, Marketing, E Commerce, Online Marketing, Digital Marketing, Design Thinking, Start Ups, Digital Strategy, Customer Insight, Lecturing.

Who are Alexandra Marcoin-Karacsonyi, Mba's colleagues?

Alexandra Marcoin-Karacsonyi, Mba's colleagues are Christine Awilé, Isabelle Mauguin, Philippe Chappatte, Alain Derré, Pierre-Alain Gapany, José Veloso, Philippe Gaemperle.

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