- Optimize processes in the SFMC environment: Improved and streamlined processes within the SFMC platform for efficiency.- Troubleshoot errors in SFMC: Identified and resolved technical issues within the SFMC environment.- Use of Data Views and SQL to investigate issues and track sends: Utilized Data Views and SQL for issue investigation and send tracking in SFMC.- Maintenance of email HTML templates: Managed and updated clients' HTML templates as needed.- Implement dynamic solutions for the Email content: implement dynamic email content solutions such as dynamic pricing, personalized coupons, and local store content.- Link Encryption: Implemented link encryption to enhance email security and protect user data.- Maintenance of Audiences in Data Extensions: Managed audience data within SFMC Data Extensions.- Random and tertial Control groups: Handled creation and management of control groups for testing and analysis.- Collaborated with SFMC Developers to improve and streamline operational processes.

- Optimize processes in the SFMC environment: Improved and streamlined processes within the SFMC platform for efficiency.- Troubleshoot errors in SFMC: Identified and resolved technical issues within the SFMC environment.- Use of Data Views and SQL to investigate issues and track sends: Utilized Data Views and SQL for issue investigation and send tracking in SFMC.- Maintenance of the clients' email HTML templates: Managed and updated clients' HTML email templates as needed.- Develop and implement dynamic solutions for the Email content: Created dynamic email content solutions such as dynamic pricing, personalized coupons, and local store content.- Link Encryption: Implemented link encryption to enhance email security and protect user data.- Maintenance of Audiences in Data Extensions: Managed audience data within SFMC Data Extensions.- Random and tertial Control groups: Handled creation and management of control groups for testing and analysis.- Collaborated with SFMC Developers to improve and streamline operational processes.

- Implement and test HTML content in SFMC: Coded and integrated HTML emails into SFMC, conducting tests for optimal performance.- Create advanced segmentation/audiences for each campaign, using SQL and Automation Studio: Created targeted audience segments for marketing campaigns using SQL and Automation Studio.- Implement Personalized Content using AMPScript: Used AMPScript to personalize content based on subscriber data.- Team Leader: Oversaw a team of employees, ensuring task completion and facilitating communication.- Quality Assurance of SFMC sends: Checked accuracy and quality of all communications sent through SFMC.- Schedule Email and Mobile Sends in SFMC: Managed scheduling of email and mobile communications within SFMC.- Sends in SFMC using single sends, Mobile Connect and Journey Builder: Executed campaigns using various sending methods in SFMC.- A/B testing and throttling: Conducted A/B tests for campaign optimization and managed email send rates for maximum deliverability.- Monitor Sends using tracking tools and SQL: Monitored campaign performance using SFMC tracking tools and SQL queries.