Marcos Molina Brammer Email & Phone Number

Berlin, De

Berlin, Berlin, De

I oversee the strategy and execution of web and app paid social campaigns across five HelloFresh market clusters (DACH, GB, FR, NORDICS, AU/NZ) and one EveryPlate cluster (AU). I manage annual budgets exceeding €30 million, ensuring optimal allocation and ROI through careful budgeting, forecasting, and planning.Key Achievements & Responsibilities:- Strategic Leadership: Developed and implemented paid social strategies for web and app campaigns across multiple international markets. For example, improved CACs by 16% between Q2 and Q3 and increased ROI by 9% YoY in one market, and achieved a 22% YoY reduction in CACs and a 41% increase in ROI in another.- Team Management & Mentorship: Led and mentored a team of 2-5 specialists, promoting collaboration and performance. Regularly trained the team and played a key role in hiring and developing mid-level and senior managers.- Testing: Conducted testing on full-funnel campaign structures, audience targeting, and creative strategies to refine approaches and improve metrics. Implemented testing roadmaps to guide future campaigns.- Cross-Department Collaboration: Served as the creative lead, working with the VP and cross-functional teams on a corporate-level project focused on creative excellence, including measurement, production, automation, feedback loops, and documentation.- Projects: Led a project to centralize influencer and UGC content production for 25 brands and markets, to enhance efficiency & improve conversion rates/ROI (ongoing). Led a TikTok project exploring ad-rotation frequency and its impact on CACs & creative quality, providing insights that shaped the platform’s strategy.- Senior Leadership Collaboration: Worked closely with senior leadership on strategic initiatives, reporting, and large-scale projects, stepping in for the Associate Director as needed.- Platform Expertise: Experienced in using Smartly, META, TikTok, X, Tableau, Clarisights, Allison.ai, and Adjust to drive campaign success.

In my current role as the Head of Performance Marketing at this young startup, I've been entrusted with the complete ownership of user acquisition through online channels across three distinct verticals in Europe. This includes "heyStefan!" focused on tax professionals, "UDM" targeting developers in the gaming industry, and "heyRafa" catering to paralegals. Notably, I've crafted an acquisition strategy that integrates Email Marketing as well as push and inbound channels, with a blend of META and Google campaigns. My efforts have led to marketing spend profitability in just over 3 months. For META, I orchestrated high-level tests to define the optimal Minimum Viable Product (MVP) setup and customer journey, adjusting variables such as landing pages, online forms, creatives, messaging, and dynamic ads. On the Google front, my testing extended from PMax Campaigns to Traditional Search Campaigns, where I refined keyword targeting and match types, capitalizing on the evolving search landscape.To support our acquisition efforts with a data-driven approach, I implemented Google Tag Manager, which enabled precise tracking mechanisms for META, Google Ads, and Google Analytics. I've also introduced Google Looker Studio using Splitmetrics and initiated the setup and launch of GA4 to ensure comprehensive website traffic tracking. On this front, I have also employed Google Optimize for data-driven traffic split tests on our websites. I've introduced a lead quality scoring concept and, together with the team, built a formula used in our efforts to automate internal processes in user acquisition.Moreover, I've harnessed the power of email marketing by onboarding ActiveCampaign and designing impactful, automated email campaigns for client acquisition (businesses).

Berlin, De

In this role, I was in charge of the strategy and management of paid social campaigns with a focus on app user acquisition on META, TikTok, Snapchat, ASA, and Google for the DACH and CEE regions. Tasks included projections, proxy analyses, budget management (~ €3 Million), AB testing (campaign setup + creatives), on hands campaign optimization, among many others. I was also the resident expert on Smartly and was key in onboarding the team and launching campaigns with segment and placement asset customization automated feed campaigns in just over one month. Last but not least, I was the creative lead for the performance marketing team. On this topic, I was in charge of the overall creative strategy for the team, including, but not limited to, creative direction, creative testing, creative agency project management, negotiations, video and photo shoot projects, localization, placement-first design, etc.-----"TIER Mobility is the world's leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people with a wide range of electric vehicles, the company enables cities to create more sustainable environments and move towards a zero-emission future. Following the recent acquisitions of nextbike and Spin, TIER is now present in 560+ cities and communities in 33 countries with a fleet of more than 300,000 vehicles. This makes TIER the largest multimodal micro-mobility operator globally. With a focus on providing the safest, most equitable and most sustainable mobility solution, TIER has been climate neutral since 2020." (http://tier.app)

Berlin, Berlin, De

I design, execute, and manage custom user acquisition strategies and campaigns on Facebook, Instagram, TikTok, and Snapchat in North America, the EU, and Australia. I also investigate and identify high value opportunities for optimization and growth through daily performance analysis, audience, creative, and copy AB testing and segmentation, and competitor and market trend analysis. In 2020, my efforts led to a 22% growth in revenue and a 13% increase in margin YoY for one of our top premium brands. Furthermore, I launched and am the lead of Spark Network’s influencer marketing program where I use traditional and progressive strategies such as dark posting. I am also a key member in a special task force for the launch of our newest product, the Spark App, focusing on Snapchat and influencer marketing.Other tasks include designing new ads for optimization and audience segmentation and drafting detailed briefs and mock-ups for creative projects with our internal design team and, on occasion, with third-party agencies.

Berlin, Berlin, De

With this promotion, my responsibilities have shifted into a bigger focus on global social media strategy and analytics. I manage English and French-speaking markets around the world for our top brands including Zoosk, Christian Mingle, EliteSingles, and SilverSingles, to name a few. This is done through several different channels such as Facebook, Instagram, Twitter, YouTube, Pinterest, and other secondary platforms. I have designed pointed channel and advertising budget strategies concentrating on upper-funnel brand engagement and awareness. Alongside these strategies, I've implemented proper UTM tracking parameters, optimized performance metrics and established success parameters, designed cross-market and platform advertising budget schedule in alignment with corporate efforts and industry seasonality, introduced influencer marketing, and revamped content themes and aesthetics. I have also spearheaded a variety of special projects including chatbot integration, localized content, user-generated content, proper community management and customer care integration, and feed and story video programs for Instagram and Facebook.

Berlin, Berlin, De

There's no better cause to get behind of than love! At Spark Networks, our overarching goal is to bring people together and help them find love. As a Jr. Communications Manager I have a stake in the creative process and am responsible for clearly communicating to our brand audiences, each of our brands' mission and the benefits of using our products. Reporting to the Directors of Brand and Creative, most of my work includes writing copy and scripts for TV, radio, and digital advertising (SEM, Google Display Network, Social Networks) for our English and French markets. I also co-lead the process for building headlines and taglines for our brands and/or specific campaigns. On the other hand, I manage the global organic social media strategy for the largest brands in the Spark Networks' portfolio: EliteSingles, SilverSingles, and Christian Mingle. This process includes building and executing social brand strategies, content, planning and organizing internal resources, copywriting, creative direction for image and video content, influencer program, event promotions, community management, and extensive analytic reporting.

Washington, District Of Columbia, Us

PRILIO is an international multi-channel agency that offers a global approach to digital marketing. With an expertise in brand positioning and performance marketing we identify the channels that are a good match for your brand and make them work their hardest for your business.

Washington, District Of Columbia, Us

I supported marketing and business development at a corporate level in multi-faceted endeavors and was key in the firms content strategy as it pertains to both internal and external communications. I implemented strategies for messaging and performance marketing campaigns across all social media channels as well as managed and promoted the corporate brand. I was also responsible of organizing and producing marketing deliverables for the firm as a whole, which included proposal and award submissions, advertising, graphic design and others. Finally, I managed and maintained the company website and used different tools to understand the performance of different content strategies.I was able to significantly increase the firm's online presence across different platforms such as the company's website (36% more visitors), Facebook (276% increase in followers and 27% increase in engagement), and LinkedIn (13% increase in followers). These were the result of strategies I designed to enhance the brand's visibility by creating relevant content and targeting industry specific demographics. I also managed and created multiple proposals for multi-million dollar contracts, which have resulted in the firm being shortlisted.

Alexandria, Virginia, Us

I was a primary point of contact for Fishbowl's roster of regional restaurant brand clients. "Our team delivers turn-key online marketing services and expertise for our restaurant clients by putting together messaging and list growth strategies for email marketing, Facebook marketing, and Twitter."​ (Fishbowl) My responsibilities included the following:Growing and managing 25 restaurant clients'​ online marketing campaigns and strategies. Manage clients'​ social media presence, digital acquisition strategies, engagement, and reputation through various channels such as Facebook, Twitter and Yelp. Execute highly effective performance marketing and email marketing campaigns. Designing engaging graphics using Adobe Photoshop and Illustrator. Measuring and evaluating the effectiveness of marketing efforts through a variety of reporting and analytics tools and adjusting our strategies to leverage campaigns that have performed best in the past. On average, my clients saw an increase between 12% and 26% in sales and 30% in online engagement."Fishbowl provides the restaurant industry’s only comprehensive smart marketing platform, which helps clients maximize sales through integrated software and services. The company serves over 50,000 restaurants with its benchmarked solutions and best practices that address the key business challenges of guest acquisition, guest engagement, and silos of guest analytics."Fishbowl Marketing Analytics

Washington, District Of Columbia, Us

"Founded in 2006, the Patient-Centered Primary Care Collaborative (PCPCC) is a not-for-profit membership organization dedicated to advancing an effective and efficient health system built on a strong foundation of primary care and the patient-centered medical home. The PCPCC achieves its mission through the work of its five Stakeholder Centers, led by experts and thought leaders dedicated to transforming the U.S. health care system through delivery reform, payment reform, patient engagement, and benefit redesign. Today, PCPCC’s membership has grown to over 1,200 diverse stakeholder organizations who represent health care providers across the care continuum, payers and purchasers, and patients and their families."- PCPCC.org -As the Marketing Communications Coordinator, I was responsible for the management of Social Media, webinars featuring Health Care professionals and/or physicians, researching current news about Health Care, Primary Care, PCMH, Medical Home, among other things, and redacting press releases when necessary. I was also responsible for managing any outgoing and incoming communication with other Non-profit Organizations, Health Care providers, Physicians, etc. as it pertains to my primary responsibilities. Finally, I created marketing plans and strategies to address different events and outcomes for the PCPCC such as the Annual PCPCC Conference and the Awards Dinner.

Waukesha, Wi, Us

Generac Power Systems is a predominantly, generator manufacturer which holds numerous accounts nationally and internationally. As the International Accounts Coordinator for Residential and Commercial sales, I was responsible of providing support to our Latin America and Caribbean Dealers in multiple areas such as product inquiries, order resolution, account inquiries, training as well as any other inquiries, in an effort to follow excellent Customer Relationship Management practices. In order to drive sales and business growth in Latin America, I worked closely with the LATAM Regional Development Manager, identifying areas with potential for growth and creating a business development plan to contact dealers and initiate mutually beneficial relationships. I was also responsible of supporting the Industrial Sales Team with creative marketing and communications requests, creating letters, training flyers, etc. While at Generac, I have brought innovation and creativity to various projects such as the Annual Sales Meetings, Dealer Awards Conference, New Employee Orientation, among others. I have also proposed different plans for streamlining international orders and services, to reduce error and increase sales, and used effective communications practices to resolve issues and inquiries promptly.

Cork, Ireland, Ie

I worked as an intern for the Global Travel, Meetings and Cards Dpt. at Johnson Controls Inc. During my time there, I demonstrated superb project and time management skills, and introduced new technologies that in turn increased overall efficiency within the company. My fluency in French and Spanish allowed me to participate in hotel bidding processes for hotels in France and Spain, building on my communication skills with suppliers with diverse backgrounds. I also created and delivered Corporate Travel Policies training materials for new employees. In addition, I worked on improving communication efforts within the team and with our suppliers. For one of my main projects, I created a department website, through SharePoint, to help streamline communication processes and project collaborations across the department and with contractors. I monitored its construction through a project calendar which included milestones and resources necessary for each step. In order to ensure easy access and use of the site, I wrote SOP's (Standard Operating Procedures) that are now accessible for any member of the team. Today, 100% of all department functions are done through this site.

Milwaukee, Wi, Us

As a Student Technical Assistant, I provide support in the following areas to all student and faculty patron in the school's university:- Hardware and software - Digital media equipment- Printing, scanning, and faxing- Circulation

I had the wonderful opportunity to travel with 7 other students to India to provide business consulting services to three startup companies. The highlights of our work lie in the creation of a Finance Department and providing Digital and Social Media Marketing Strategies for XICE (name of one of the companies we visited). We also held training sessions on "Idea Generation" practices to help them get accustomed to constant internal and/or external innovation.

While holding the position of Sales associate, I maintained my personal sales on an average of 115% off of the sales goals. I also had the opportunity to learn marketing strategies for the different brands through product knowledge training and held store management responsibilities such as employee training and development, P&L, and payroll.

Bachelor Of Business Administration - Bba, International Business, Marketing

Bachelor Of Business Administration (B.B.A.), International Business

High School