Marcos Machado Email and Phone Number
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CMO (Chief Marketing Officer) at Nelogica. I have a consistent track record in global expansion and a passion for driving companies on rapid growth journeys through data-driven Marketing and Digital strategies.Throughout my career, I have achieved solid results in SaaS, Fintech, and Marketplace companies, both in the B2C and B2B sectors. Part of my success I attribute to the mentorship I received from Growth Hacking experts in Silicon Valley, including names like Andrew Chen (Uber), Brian Balfour (Hubspot & Reforge), and Casey Winters (Pinterest).As a Full Stack Marketer, I have extensive hands-on experience in acquisition and demand generation, employing strategies such as Product-led Growth, SEM, paid media, Social, SEO, Inbound Marketing, ABM, CRO, and CRM.In my most recent experience, I led the Growth Hacking strategies for Kavak, a Mexican startup specializing in the buying and selling of pre-owned cars, operating in 10+ countries and recognized as currently the biggest unicorn in Latin America.
Nelogica
View- Website:
- nelogica.com.br
- Employees:
- 303
-
Chief Marketing OfficerNelogica Jun 2023 - PresentPorto Alegre, Rio Grande Do Sul, BrazilDriving Business Growth at Nelogica 🚀As the Global Chief Marketing Officer at Nelogica, I am at the forefront of steering strategic marketing initiatives to propel our brand to new heights. I orchestrate innovative and data-driven marketing strategies that not only enhance market presence but also drive substantial revenue growth.About Nelogica:Positioned at the nexus of technology and the capital markets, Nelogica provides premier platforms and services for global capital markets and beyond with unmatched technology, insights and markets expertise.Trade and Invest using Nelogica platforms:Vector: Web3 and CryptoBlackArrow: Global Capital MarketsProfit: Brazil Capital Market -
Mba Professor - MarketingXp Educação Feb 2022 - Mar 2024São Paulo, Brasil -
Global Growth DirectorKavak.Com Oct 2021 - Jul 2023Mexico City, Mexico100% focused on improving our top of funnel acquisition and user-to-sales conversion rates around the world using in-depth targeting/segmentation and product/messaging personalization across different acquisition channels like Organic, SEM, Social and Display. -
Mba Professor - Growth & Digital MarketingIbmec Jan 2020 - Sep 2022São Paulo, Brazil -
Chief Growth Officer & PartnerTruckpad Jan 2018 - Aug 2022São Paulo, São PauloFrom startup to scaleup.Leading Growth (Marketing+Product+Tech+Data) at TruckPad.Focused in improving company GMV and the whole AARRR funnel for both sides of the SaaS Marketplace (B2B/B2C).Key Achievements1M+ App Users 1M+ Web UsersFrom Thousands to Billions in GMVLeading role from the ideation to the release of our FinTech product called TruckPad Pay. Elected by one of the biggest banking institutions in Brazil, "The most innovative payment solution of the year". We have already transactioned millions of dollars through the payment platform. -
Head Of GrowthTruckpad - O App Da Carga Mar 2017 - Jan 2018São Paulo, São Paulo -
Professor & Mentor: Growth Hacking & Customer AcquisitionMastertech Jan 2018 - Jan 2020São Paulo E Região, Brasil -
Head Of MarketingErpflex Software De Gestão Feb 2016 - Mar 2017São Paulo E Região, BrasilLeading role at ERPFlex especially in the conception, coordination and execution of inbound marketing, outbound marketing, growth hacking, paid media advertisement, inside sales, funnel optimization, CRO, social and data analysis initiatives.Growth of 550% in demand generation in the Year over Year comparison using a combined strategy of Inbound Marketing, Paid Media (Facebook Ads and Adwords), Social Media and Outbound Marketing -
Director & PartnerProject Builder Feb 2014 - Feb 2016Rio De Janeiro E Região, BrasilLeadership role focused on Marketing (Paid Media, Inbound Marketing and Referral) and Business Intelligence. -
Trade MarketingSc Johnson Aug 2012 - Feb 2014Rio De Janeiro, BrasilTrade marketing for Mr.Musculo, Pato, Bravo and Glade brands.Responsible for the release, rollout and distribution of new products for these brands.Worked closely with retail partners from Key Account Partners like Cencosud, Walmart, Carrefour and GPA to SMB and Regional Distribution partners.Worked together and closely with SC Johnson Sales Team, Marketing and Demand Planning. -
Pmo (Escritório De Projetos)Globo Aug 2010 - Aug 2012Rio De Janeiro, Brasil
Marcos Machado Skills
Marcos Machado Education Details
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Digital Transformation -
Reforge - Growth SeriesGrowth: Retention & Engagement Deep Dive -
Growth & Product Management -
Administração E Negócios
Frequently Asked Questions about Marcos Machado
What company does Marcos Machado work for?
Marcos Machado works for Nelogica
What is Marcos Machado's role at the current company?
Marcos Machado's current role is CMO @ Nelogica | Reforge '19 | ex-Kavak.
What is Marcos Machado's email address?
Marcos Machado's email address is ma****@****ail.com
What is Marcos Machado's direct phone number?
Marcos Machado's direct phone number is +121250*****
What schools did Marcos Machado attend?
Marcos Machado attended Massachusetts Institute Of Technology, Reforge - Growth Series, Gama Academy, Ufrj - Universidade Federal Do Rio De Janeiro.
What skills is Marcos Machado known for?
Marcos Machado has skills like Marketing Inbound, Outbound Marketing, Content Marketing, Lead Nurturing, Seo, Growth Hacking, Atendimento Ao Cliente, Sales, Copywriting, Microsoft Excel, Microsoft Powerpoint, Trade Marketing.
Who are Marcos Machado's colleagues?
Marcos Machado's colleagues are Luã Silva, Eduardo Monteiro Tavares, Pedro Sassen Veiga, Fabiane Almeida, Eduardo Marques Sulato, Thales Marks, Vitor Silva De Antoni.
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Marcos Machado
Partner & Group Product Manager @Toro Investimentos | Product Management | Web 3 | Blockchain | Ux Design | Product Design | Service DesignBelo Horizonte, Mg
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