Marcos Machado

Marcos Machado Email and Phone Number

CMO @ Nelogica | Reforge '19 | ex-Kavak @ Nelogica
porto alegre, rio grande do sul, brazil
Marcos Machado's Location
São Paulo, Brazil, Brazil
Marcos Machado's Contact Details

Marcos Machado work email

Marcos Machado personal email

About Marcos Machado

CMO (Chief Marketing Officer) at Nelogica. I have a consistent track record in global expansion and a passion for driving companies on rapid growth journeys through data-driven Marketing and Digital strategies.Throughout my career, I have achieved solid results in SaaS, Fintech, and Marketplace companies, both in the B2C and B2B sectors. Part of my success I attribute to the mentorship I received from Growth Hacking experts in Silicon Valley, including names like Andrew Chen (Uber), Brian Balfour (Hubspot & Reforge), and Casey Winters (Pinterest).As a Full Stack Marketer, I have extensive hands-on experience in acquisition and demand generation, employing strategies such as Product-led Growth, SEM, paid media, Social, SEO, Inbound Marketing, ABM, CRO, and CRM.In my most recent experience, I led the Growth Hacking strategies for Kavak, a Mexican startup specializing in the buying and selling of pre-owned cars, operating in 10+ countries and recognized as currently the biggest unicorn in Latin America.

Marcos Machado's Current Company Details
Nelogica

Nelogica

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CMO @ Nelogica | Reforge '19 | ex-Kavak
porto alegre, rio grande do sul, brazil
Website:
nelogica.com.br
Employees:
303
Marcos Machado Work Experience Details
  • Nelogica
    Chief Marketing Officer
    Nelogica Jun 2023 - Present
    Porto Alegre, Rio Grande Do Sul, Brazil
    Driving Business Growth at Nelogica 🚀As the Global Chief Marketing Officer at Nelogica, I am at the forefront of steering strategic marketing initiatives to propel our brand to new heights. I orchestrate innovative and data-driven marketing strategies that not only enhance market presence but also drive substantial revenue growth.About Nelogica:Positioned at the nexus of technology and the capital markets, Nelogica provides premier platforms and services for global capital markets and beyond with unmatched technology, insights and markets expertise.Trade and Invest using Nelogica platforms:Vector: Web3 and CryptoBlackArrow: Global Capital MarketsProfit: Brazil Capital Market
  • Xp Educação
    Mba Professor - Marketing
    Xp Educação Feb 2022 - Mar 2024
    São Paulo, Brasil
  • Kavak.Com
    Global Growth Director
    Kavak.Com Oct 2021 - Jul 2023
    Mexico City, Mexico
    100% focused on improving our top of funnel acquisition and user-to-sales conversion rates around the world using in-depth targeting/segmentation and product/messaging personalization across different acquisition channels like Organic, SEM, Social and Display.
  • Ibmec
    Mba Professor - Growth & Digital Marketing
    Ibmec Jan 2020 - Sep 2022
    São Paulo, Brazil
  • Truckpad
    Chief Growth Officer & Partner
    Truckpad Jan 2018 - Aug 2022
    São Paulo, São Paulo
    From startup to scaleup.Leading Growth (Marketing+Product+Tech+Data) at TruckPad.Focused in improving company GMV and the whole AARRR funnel for both sides of the SaaS Marketplace (B2B/B2C).Key Achievements1M+ App Users 1M+ Web UsersFrom Thousands to Billions in GMVLeading role from the ideation to the release of our FinTech product called TruckPad Pay. Elected by one of the biggest banking institutions in Brazil, "The most innovative payment solution of the year". We have already transactioned millions of dollars through the payment platform.
  • Truckpad - O App Da Carga
    Head Of Growth
    Truckpad - O App Da Carga Mar 2017 - Jan 2018
    São Paulo, São Paulo
  • Mastertech
    Professor & Mentor: Growth Hacking & Customer Acquisition
    Mastertech Jan 2018 - Jan 2020
    São Paulo E Região, Brasil
  • Erpflex Software De Gestão
    Head Of Marketing
    Erpflex Software De Gestão Feb 2016 - Mar 2017
    São Paulo E Região, Brasil
    Leading role at ERPFlex especially in the conception, coordination and execution of inbound marketing, outbound marketing, growth hacking, paid media advertisement, inside sales, funnel optimization, CRO, social and data analysis initiatives.Growth of 550% in demand generation in the Year over Year comparison using a combined strategy of Inbound Marketing, Paid Media (Facebook Ads and Adwords), Social Media and Outbound Marketing
  • Project Builder
    Director & Partner
    Project Builder Feb 2014 - Feb 2016
    Rio De Janeiro E Região, Brasil
    Leadership role focused on Marketing (Paid Media, Inbound Marketing and Referral) and Business Intelligence.
  • Sc Johnson
    Trade Marketing
    Sc Johnson Aug 2012 - Feb 2014
    Rio De Janeiro, Brasil
    Trade marketing for Mr.Musculo, Pato, Bravo and Glade brands.Responsible for the release, rollout and distribution of new products for these brands.Worked closely with retail partners from Key Account Partners like Cencosud, Walmart, Carrefour and GPA to SMB and Regional Distribution partners.Worked together and closely with SC Johnson Sales Team, Marketing and Demand Planning.
  • Globo
    Pmo (Escritório De Projetos)
    Globo Aug 2010 - Aug 2012
    Rio De Janeiro, Brasil

Marcos Machado Skills

Marketing Inbound Outbound Marketing Content Marketing Lead Nurturing Seo Growth Hacking Atendimento Ao Cliente Sales Copywriting Microsoft Excel Microsoft Powerpoint Trade Marketing Business Process Improvement Microsoft Project Business Process Mapping Microsoft Visio Consumer Products Negotiation Customer Service Marketing Strategy Strategic Planning Marketing Digital Microsoft Office Marketing Digital Marketing Vendas Publicidade Online Business Intelligence Planejamento Empresarial Powerpoint Saas B2b Marketing B2b Social Media Acquisition Retention Activation Referral Marketing B2c Marketplace Google Adwords Facebook Ads

Marcos Machado Education Details

Frequently Asked Questions about Marcos Machado

What company does Marcos Machado work for?

Marcos Machado works for Nelogica

What is Marcos Machado's role at the current company?

Marcos Machado's current role is CMO @ Nelogica | Reforge '19 | ex-Kavak.

What is Marcos Machado's email address?

Marcos Machado's email address is ma****@****ail.com

What is Marcos Machado's direct phone number?

Marcos Machado's direct phone number is +121250*****

What schools did Marcos Machado attend?

Marcos Machado attended Massachusetts Institute Of Technology, Reforge - Growth Series, Gama Academy, Ufrj - Universidade Federal Do Rio De Janeiro.

What skills is Marcos Machado known for?

Marcos Machado has skills like Marketing Inbound, Outbound Marketing, Content Marketing, Lead Nurturing, Seo, Growth Hacking, Atendimento Ao Cliente, Sales, Copywriting, Microsoft Excel, Microsoft Powerpoint, Trade Marketing.

Who are Marcos Machado's colleagues?

Marcos Machado's colleagues are Luã Silva, Eduardo Monteiro Tavares, Pedro Sassen Veiga, Fabiane Almeida, Eduardo Marques Sulato, Thales Marks, Vitor Silva De Antoni.

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